Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000911
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 4. 1922 EXHIBITORS HERALD 71 OVER THE HILL (Fox) with a special cast. — This is one of the half dozen finest pictures I have ever seen. If Fox wants to run it in my house they can name their own terms. I'll run it to build up the business in this community— Charles Lee Hyde. Grand theatre. Pierre. S. D. tation and presentation put this over to great business. Picture backed up all publicity and left patrons enthusiastic and well pleased. All newspapers praised the picture, as did the patrons seeing the same. — William Noble, Rialto theatre. Oklahoma Citv. Okla. — General patronage. The Primal Law, with Dustin Farnum. — A class A-l western. Good story. Fine photography and plenty oi action. The lad in this picture is great. — E. S. Sutter, Columbia theatre. Kansas City, Kans. — Neighborhood patronage. To a Finish, with Charles Jones. — A typical western subject with plenty oi action. Business just fair, but no fault of the picture. — W. E. Elkin. Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Little Miss Hawkshaw, with Eileen Percy. — Very' good, but a sudden change in weather kept the crowd away. A clean picture and that is what we want in this place. — J. \Y. Trullinger. Lyric theatre, Clarks, Neb. — Neighborhood patronage. To a Finish, with Charles Jones. — Another whirlwind western, the only kind that gets them out these days. — Roy \Y. Adams. Pastime theatre. Mason, Mich. — Small town patronage. The Night Horseman, with Tom Mix. _ — Very good. Will please any audience who like action and lots of it. Beautiful photography. — P. G. Vauhan. Royal theatre. Lee's Summit. Mo. — Neighborhood patronage. Straight from the Shoulder, with ; Charles Jones. — Good picture. Jones gets the money for me. Some say they like him as well as they do Mix. — C. H. (Simpson, Princess theatre. Millen, Ga. — Neighborhood patronage. " The Night Horseman, with Tom Mix. I — Mix my best bet. Brings them from miles and" pleases all. Mix is great and pulls lots of stunts. — E. S. Sutter. Princess theatre. Kansas City. Kans. — Neigh iborhood patronage. Gleam o' Dawn, with John Gilbert. — A verv good subject. Gilbert is very welcome as a star, especially in such type of plays as this one. — J. Carbonell. Monroe theatre. Key West, Fla. — Neighborhood patronage. i The Mountain Woman, with Peari White. — A good picture. Patrons pleased. GYPSY PASSION ADAPTED FROM , dEAN RICHEPINS FAMOUS GYPSY STORY MO QAR KA The Child of rhe bear* VITAGRAPH — Adolph Kohn. Pastime theatre, Granville. N. Y. — Small town patronage. Any Wife, with Pearl White. — A little better than some oi her others, but for some reason this star fails to get me the business. When she was acting in serials we used to clean up. — W. E. Elkin, Temple theatre, Aberdeen. Miss. — Neighborhood patronage. The Man Who Dared, with William Russell. — Good business on return engagement. A real picture that should please any audience. Recommended picture to churches. — C. C. Johnston. Triangle theatre, Hoxie. Ark. — Neighborhood patronage. Bar Nothing, with Charles Jones. — A dandy western. Almost as good as Mix :r. Riding with Death. Same story" would make a crackerjack two-reeler. Padded to five short reels. It will get by. however.— P. G. Vaughan. Royal theatre. Lees Summit. Mo. — Neighborhood patronage. Trailin*, with Tom Mix. — Here is one star that never fails to draw a crowd: hence, the moeny comes, too. Rain, sleet or snow, and yet they come in droves. I wish it were so that I could get Mix every day. — W. E. Elkin. Temple theatre. Aberdeen. Miss. — Neighborhood patronage. THE PRIMAL LAW. with Dustin Farnum. — This was one of the best pictures we had during Fox Anniversary Week. 'Tis true we didn't do any business, but this was due to the weather. Dustin Farnum is an Al actor. — W. E. Elkin. Temple theatre, Aberdeen, Miss. Rose of the West, with Madlaine Traverse.— A real good picture. — Adolph Kohn. Pastime theatre. Granville. N. Y. — Small town patronage. Trailin', with Tom Mix. — Good, and got the business. Mix pleases consistently.— Raymond Gear, Mayflower theatre. Florence. Kans. — General patronage. Beware of the Bride, with Eileen Percy. — An A-l comedy-drama, well directed, with good photography. — W. P. Perry. Rialto theatre. Cheyenne Wells. Colo. — Small town patronage. Desert Blossoms, with William Russell.— A splendid picture, but failed to get the people. — W. E. Elkin. Temple theatre. Aberdeen. Miss. — Neighborhood patronage'. Queenie, with Shirley Mason. — Pleasing little picture. All Mason subjects run along same channel. People getting fed up on them. However, this one is the best of her late subjects. — P. G. Vaughan. Royal theatre. Lees Summit, Mo. — Neighborhood patronage. The Texan, with Tom Mix. — This is good. The kind my patrons like. — Adolph Kohn. Pastime theatre. Granville. N. Y. — Small town patronage. Maid of the West, with Eileen Percy. — Very clever, and is more nearly up with the times. The doctor didn't have whiskers and beard and all that "junk"' of years ago. and the audience said the doctor looked "wise" and "up to date." — \V. P. Perry. Rialto theatre. Cheyenne Wells. Colo. — Small town patronage. Queenie, with Shirley Mason. — It pleased but it failed to draw. I don't think enough people know Miss Mason, as this is the first time we ever featured her. I never do much at first with a new star. — W. E. Elkin. Temple theatre. Aberdeen, Miss. — Neighborhood patronage. A Rough Diamond, with Tom Mix. — Something different for Mix. Lots of good comedy and subtitles in this one and. of course, plenty of action. Don't hesitate on this one. — P. G. Vaughan. Royal theatre. Lees Summit, Mo. — Neighborhood patronage. A Rough Riding Romeo, with Tom Mix. — This one was up to standard and pleased 100 per cent. Star is my best drawing card. Drew good. — Bill Rose, Lyric theatre. Omaha. Neb. — Neighborhood patronage. Riding with Death, with Charles Jones. ■ — A good western. Full of action. Jones always good. He brings them, all right. — E. S. Sutter. Columbia theatre, Kansas City. Kans. — Neighborhood patronage. Riding with Death, with Charles Jones. — Better than the ordinary western. Patrons well pleased with this offering. — W. E. Elkin. Temple theatre. Aberdeen, Miss. — Neighborhood patronage. Goldwyn Beating the Game, with Tom Moore. — An excellent comedv-drama of the program tvpe. — Bert Norton. Kozv theatre, Eureka. 111. The Night Rose, with .Lon Chaney. — This one did a good week's business, although it fell short of some of Chaney's previous pictures as a drawing card. — Samuel Harding. Liberty theatre, Kansas City. Mo. The Old Nest, with a special cast. — You don't have to spend a month's profit to put this over. Just watch your music. Your box office will take care of itself. S. R. O. all nights.— A. L. Picker, Rex theatre. Ironwood. Mich. — Neighborhood patronage. The North Wind's Malice, with a special cast. — A real good outdoor production. Patrons well pleased, but did not The .Pictures That Made Money for Me I am listing below the pictures that were most successful in my theatre during last season. I have selected them for their box office value, but they are listed in the order in which they were shown. 1. Daddy Long Legs. 2. Once to Every Woman. 3. Pollyanna. 4. The Texan. 5. Tarzan of the Apes. 6. The Return of Tarzan. 7. Prairie Trails. 8. Rebecca of Sunnybrook Farm. 9. Drag Harlan. 10. Reputation. 11. Riders of the Purple Sage. 12. The Rainbow Trail. 13. The Kid. 14. The Big Town Round Up. 15. Black Beauty. 16. The Spoilers. I find this department the best available buying guide. Critical reviews and reports in the other trade papers are all right in their way, but the consensus of opinion of other small town exhibitors is the most accurate gauge of a picture's value to me. ROY W. ADAMS, Pastime theatre. Mason. Mich.