Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000956
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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EXHIBITORS HERALD March 11, 1922 Our Dick" Barthelmess Makes Good Again! Our Star" proves versatility by tremendous success in his second picture for First National playing at the Adams Theatre in Detroit, JUST READ THE REVIEWS Inspiration Pictures, Inc. presents RICHARD BARTHELMESS Fresh from His Triumph in "Tol'able David" in "The Seventh Day" By Porter Emerson Browne; Directed by Henry King; Photographed by Henry Cronjager; Art Director, Charles O. Seessel. A First National Attraction AN UNUSUAL PHOTODRAMA "A photoplay fresh with the tang of the salt sea air. The scenes for this unusual photodrama were filmed in a small fishing village on the Maine coast and tell of the work and the loves of the hardy fisher folk. It is clean, wholesome and refreshingly different, and promises to add to the following and reputation of this fine young actor. The scenes in the fishing village and along the coast add interest to the drama, and to lovers of the sea it will prove a delight. Barthelmess is strongly supported, the cast including several of the best known screen actors." — Detroit News. FINE ENTERTAINING FILM "If you want to become acquainted with the glorious scenery of the Maine coast; if there is an affinity in your blood for the salt tang of the sea this will prove to your liking for it is a fine film, entertaining and wholesome." — Detroit Times. WILL DELIGHT YOU "Romance of the magazine kind, it is one of those pleasant tales in which we are prone to delight. Barthelmess is a handsome hero." — Detroit Journal. WELL ACTED "Pleasant, amusing, well acted, m o u n ted a n d directed." — Detroit News. is Box Office Value Is Growing with Each Picture! IhereV/ be a Franchise em:yivhs£S