Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000971
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 11, 1922 EXHIBITORS HERALD 41 Film News in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of March II Stories Told by the Camera The laugh that won't come off, and the forerunner of many more to come now that Hunt Stromberg (right) has signed Bull Montana to star in tworeel comedies. Producer Stromberg is pointing out one of the humorous scenes in the script of "A Ladies' Man," Montana's first vehicle which was written by the producer. Hope Hampton has been making personal appearances in conjunction with the presentation of her latest First National attraction, "Stardust." Copyrighted by Underwood & Underwood. Arthur S. Friend photographed at Palm Beach, where he is resting preparatory to expanding Distinctive Productions, the $7,500,000 company making George Arliss pictures. Several additional stars are to be signed. This is certainly taking undue advantage of a man, don't you think? Undoubtedly that is what Virginia Valli, leading lady, also thought for later on she fell in love with her "sand hero" in "Tracked to Earth," a Universal Film Manufacturing Company production in which Frank Mayo stars.