Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000972
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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42 E X II I B I T O R S HERALD March 11. 1922 Constructing the House of Commons set to be used in "The Masquerader," a Richard Walton Tully production starring Guy Bates Post. Associated First National will distribute the feature which is being produced on the West Coast. Earle Williams as he appears in the gorgeous garb of a Rajah in his latest Vitagraph vehicle, "The Man from Downing Street," an East Indian story by Clyde Westover, Lottie Horner and Florine Williams. Edward Jose directed the attraction. Pathe "wrecking crew" at Kansas City hold pep meeting. Back row, left to right: Thomas Dodd, Harry D. Graham, manager; J. C. C. Springer, W. T. Yoder, district manager; and Frank Case. Front row, left to right: Lester Coleman, C. A. Jones, James E. Foland, Associated Exhibitors manager; C. E. Reynolds and L. W. Dunn. Alice Lake, Metro star of "Kisses," trying to induce her photographer, Allan Siegler, to run to the store for some ice cream for herself and Harry Myers — so her press representative says. A scene from "Grand Larceny," the Goldwyn production adapted from a >tory by Albert Payson Terhune. The feature, in six reels, was directed by Wallace Worsley. Marie Prevost, Universal star and former bathing beauty, has sworn off posing in bathing suits. This is how she fools 'em. Cloria Swanson and Rodolph Valentino in a Louis XV scene in Elinor Glyn's story, "Beyond the Rocks," a Paramount production.