Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000975
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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March 11. 1922 E X HIBITORS H ERALD 45 John M. Stahl and Irene Rich telling each other all about it between scenes for "One Clear Call," a Louis B. Mayer-First National picture. One of the features of the convention at Albany of the Motion Picture Theatre Owners of New York State was the exhibit arranged by exchanges of the territory. Above is the W. W. Hodkinson booth, showing an effective arrangement of stills and paper on the company's current and forthcoming productions. No, not Tom Terriss's legs — just an old tree trunk. On the left Lionel Barrymore; right, Marguerite Marsh. Picture taken on location during the production of "Boomerang Bill" by Cosmopolitan. Hugh B. Evans, Jr., and Roy Stewart, who is starring in Hugh B. Evans, Jr., Productions, now making "Ridin' Wild," which Western Pictures Exploitation Company will distribute on the state right market. Guess who's back with Universal? Pretty Louise Lorraine, supporting George Walsh in "With Stanley in Africa."