Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000980
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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50 EXHIBITORS H E R ALD March 11. 1022 P I C T O R I A L T H E A T R E N E W S EVERYBODY WATCHES FIRE ENGINES. Everybody on the streets of Milwaukee at the time the fire engine shown above made its appearance was impressively apprised of the fact that "Molly O" was upon cxhbition at the Modjeska theatre. It was a natural conclusion that the picture included a fire engine, which implied a fire scene. The similarly important information that the photoplay was of humorous character was conveyed by an impersonator! of Mabel N'ormand, also shown in the photograph. The engine stunt ranks as highly refined hokum. It should prove especially interesting to the constitutional objector to street exploitation, who will experience considerable difficulty in finding fault with it. The stunt is easily the best bit of original work reported in connection with "Molly O." TIMES CHANGE; AND PICTURE VALUES keep pace. "The Cabinet of Dr. Caligan," regarded lightly as an attraction by many when published, is nothing if not novel. It is possible that many showmen at this time will attach a new value 10 distinctly novel productions previously ignored. In view of this situation the above photograph, showing the striking exploitation effects obtainable with the picture in question, is reproduced. The theatre shown is the Crown at Mobile, AlaThe display is such as may be produced by any exhibitor for the production.