Exhibitors Herald (Apr-Jun 1922)

50 EXHIBITORS HERALD April 1, 1922 DANNER billing for Harold Lloyd's Associated Exhibitors comedy, "A Sailor Made Man/' at the seventh week of its record run at the Symphony theatre, Los Angeles. Dr. Brockwedel, owner of the theatre, gives the details of the run in the accompanying story. Seven Weeks' Run of Lloyd Comedy Symphony Record "A Sailor Made Man," Associated Exhibitors' Harold Lloyd comedy, was exhibited to an estimated total of 150,000 persons during its run of seven weeks at the Symphony theatre, Los Angeles, breaking the record previously held by "Never Weaken" and setting what is believed to be a new high mark for comedy performance. The letter in which Dr. Brockwedel, manager, tells the story of the engagement follows. wwTN ADDITION to being the JL longest run on record for any comedy," says Dr. Brockwedel, "this run set new attendance figures far surpassing those established by Lloyd in 'Never Weaken' when it ran at the Symphony. 'A Sailor Made Man' enjoyed a run of fifty days and was featured at 369 performances as against 44 days for 'Never Weaken.' And I hated like everything to take off the picture, for business was as good the seventh week as during the first seven days and the termination of the run found hundreds of persons disappointed because they had been unable to see it. Only a prior contract induced me to end this engagement. "Harold Lloyd's name has become an electric word for the exhibitors of Los Angeles. While we were playing 'A Sailor Made Man' other theatres in the downtown section of the city were using his name big in electric lights, advertising other of his Associated Exhibitors and Pathc productions. It seemed as if the success of these other pictures helped to attract patrons to the Symphony, or it may have been just the reverse. Having seen 'A Sailor Made Man' many may have gone in search of other Lloyd comedies. "The opening day of the Symphony run set an attendance record that will defy surpassing for many a day. Out of a possible attendance of 100 per cent, at the nine performances that day, our box office receipts showed returns of 9C>'/2 per cent. No other picture ever screened in this theatre had come within striking distance of this record. "A very important fact in connection with the run of 'A Sailor Made Man' is that daily attendance hardly ever fluctuated. It was a steady, big clientele that patronized the Symphony during the seven weeks. Word of mouth advertising helped materially. No one person expressed dissatisfaction with the picture, and that certainly is most unusual. The ending of the Lloyd production invariably left the audience laughing. If all pictures had that effect the life of the exhibitor would indeed be an easier lot." Announce Ince Special "When She Marries" Is Ready for Publication Announcement is made from the studios at Culver City, Cal., by Thomas H. Ince, of the forthcoming publication of a special drama, "When She Marries." The story was written by Bradley King, who has written a number of successful screen stories, and produced under the direction of John Griffith Wray. It has a special cast. Mr. Wray's reputation as a director of big pictures, it is said, has been enhanced by the dramatic excellence of "Hail the Woman," the current Thomas II. Ince picture which was directed by Mr. Wray under the personal supervision of Mr. Ince. He Clutc Sfwiv (cmpieti 'k<tAcut)fU. Iwo of (Jit [ruj tvtnU m, (SmaSvL jjftt uxtM — Uuto fflujw at Hvi CWUfoutwiufr^t OMttthf jWe&t , otppttit oafo puXUni. at tfu. THooilA IhuSM-owm tmUp ffautu.'fa?^ .3 aim ttv tt o*A % knovs *£i good, "llwij coil mi '/iwui 't*«j up OaAMtj" vctaubt, S aw t$u upvut Iwiy $ upttd, to umfer-^r, J&pitd, baxk, hemu-.s^. A upltdb uijir lumanut-.css. f.a«ul Dun W aj fSfourouf yaw om. totrkiMq fin* tuw (uum qcvd t'uijA dxui Mti*tiUM*n&Mt)k tfien h f mr tfcuw aula. HurfimH fU'^J^-*^* St untl put you. ovXc^ &t ouUmom^ oj*us*muw% mjX . a*ul huMi^ you. up »t/ tht ttp. of a. Xutii tusk omjJl* djuf.****^&ff upu> c<wt & pwpwd. to makt a. {(u">4 tXivX ixnmi Ou, lull *«L^tb tkt Wm t&,%wi\t. uiluu .iuw-diuji iX&iu*uA(movaw Q *w plipUrntwa " fluntv 'am. tip /3a^m4"epun 5wp on wau joflfca As? aui AM <J^W4» . du> qoutatotx, 0L.JunJUtruM^__ $ov<9 amj 33*1 ipfttl fnnj uAun youu^ to twud a^oil ynoMu DERSONAL interest copy was used by N. N. * Frudenfeld, Omaha, Neb., in advertising the run of "Burn 'Em Up Barnes," an automobile story booked for Auto Show Week. Personal Interest The public that feels personal interest in a given theatre may be depended upon to support that institution with a regularity surpassing that accorded by a mere group of entertainment shoppers. There are ways of building this interest. IN his advertising of "Burn 'Em Up Barnes," Affiliated Distributors feature starring Johnny Hines, N. N. Frudenfeld, advertising executive of the Sun, Moon and Muse theatres, Omaha, Neb., used the type of copy shown in reproductions herewith. The letter display, especially, is personal interest copy. BABY PEGGY'""1 BROWN II: 'CIRCUS HEROES' & , Coming Next Sal Wm S Hart in his latest success WbiUOaK ANE of the Frudenfeld pictorial displays, used to clinch the good results scored with personal interest copy of the general character indicated in another reproduction on this page.