Exhibitors Herald (Apr-Jun 1922)

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April 8, 1922 EXHIBITORS HERALD 77 Urban Preparing Film Encyclopedia Charles Urban is preparing a new Kineto Catalogue which will list about thirty-five per cent of the material which will be embraced by "The Living Book of Knowledge," the world's motion picture encyclopedia, which will include a minimum of 1,000 reels, all of which will be of permanent value. The new catalogue will list upwards of 350 reels which are completed and in their final form. It is Mr. Urban's intention to have a complete library of "The Living Book of Knowledge" available in all parts of the country so that any motion picture on any subject will be immediately subject to call for any special occasion. Hallroom Comedies for 1922-1923 Purchased by Coast Film Sales Firm A deal has been made, whereby the next series of Percy and Ferdie Hallroom comedies has been sold outright by the producers to the Coast Film Sales Company, headed by D. J. Chatkin. The sale applies to the 1922-23 series, to be produced on the completion of the present series of twenty-six now being produced for distribution through Federated. The deal has been consummated between Producer Harry Cohn and Mr. Chatkin. Mr. Cohn announces that the new 1922-23 series for the Coast Film Sales Company is to be made on a scale so elaborate and so carefully worked out that it will make the new comedies among the biggest things ever offered in two-reelers on the independent market. All distribution will be handled from the Los Angeles office of the Coast Film Sales Company, at 1670 Sunset boulevard. Hearty Reception Given Di Lorenzo Publication Assured success for "Blaze Away," the first of the six features starring "Big Boy" Guinn Williams, is seen by Di Lorenzo, Inc., distributors of the series following the favorable reception accorded the film at trade showings recently. According to Di Lorenzo officers, many congratulatory messages have been received praising the picture. Foreign rights to the film have been sold, says the company, and a great portion of important territory closed by state rights exchangemen. Hope Hampton Ends Tour Of Playhouses in Person Hope Hampton, First National star, is back in New York following a successful four weeks' tour of personal appearances in some of the largest motion picture theatres in the country. Miss Hampton appeared at the Stanley, Philadelphia, for a week; the Circle, Indianapolis, one week; Strand, Milwaukee, 3 days, and Balaban & Katz's new Chicago theatre, one week. HAROLD LLOYD in a scene from his latest Associated Exhibitors comedy, "A Sailor-Made Man," which contains much original humor in addition to the above scene. Playgoers Gets Six More McGowan Pictures for Associated Exhibitors Thirty-six Houses in Lynch Circuit Book Florence Vidor 's First Feature — Harold Lloyd's Latest, "Grandma's Boy, " Has Been Finished Playgoers Pictures, Inc., distributing through Associated Exhibitors, has signed another contract whereby it gets six more J. P. McGowan pictures for publication. The papers were signed by S. F. Champion, Jr., of Champion Film Corporation, Grand Rapids, Mich., producer of the features. These Western pictures, according to Associated, have met with a ready response from exhibitors, who have commented favorably on the four productions thus far published. No selection of ver hides for the next six pictures has been made. Second Is Completed Associated Exhibitors' newest star, Florence Vidor, has just completed her second production for the company. It "Chief among the outstanding qualities of 'The Sheik's Wife' is the fact that it doesn't follow along the familiar, beaten path of screen melodrama. Its atmosphere is unique. "The picture is beautifully photographed, well directed and gives every indication of winning widespread popularity." — Exhibitors Trade Review on 'The Sheik's Wife." is "The Real Adventure" from a story by Henry Kitchell Webster and was directed by King Vidor. Her latest picture is said to maintain the high standard set in "Woman, Wake Up," which has just been booked to play thirty-six of the Lynch houses in six Southern states. Contracts signed call for first-run showings in these houses. Offsets Competition Announcement has been made that Harold Lloyd has completed his next production for Associated Exhibitors. This production, to be published under the title "Grandma's Boy," is said to exemplify the star's remarkable versatility. The star's most recent pjblication, "A Sailor-Made Man," is said to have offset unusually strong competition while playing at the California theatre during the week of March 12. Managing Director Eugene Roth advanced the date of the presentation because of the other big productions booked at other houses during that week. Offers Three in April Playgoers Pictures will have three pictures for distribution through Associated Exhibitors during April. On April 2, "Sunshine Harbor," featuring Margaret Beecher, will be offered. Edward Hemmer directed the opus. On April 16 comes "A Pasteboard Crown." which was directed by Travers Vale. It is a story of stage life by Clara Morris. The third publication of the month will be "Lonesome Corners" on April 23. This is an Edgar Jones production. Production of Leah Baird's third production for Associated Exhibitors has been launched at Culver City. "Don't Marry in Haste" has been selected as the vehicle. Arthur F. Beck is producing these pictures.