Exhibitors Herald (Apr-Jun 1922)

April 8. 1922 EXHIBITORS HERALD 85 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD. 417 S. Dearborn St. Chicago. Associated Exhibitors Unfoldment, with a special cast. — Picture very good, and the photography is very dark in many scenes. Grand, uplifting story. Pleased 95 per cent. — A C. Betts, Powers theatre, Red Creek, X. V. — Neighborhood patronage. Woman, Wake Up, with Florence Vidor. — This one proved to be a good attraction for a week's run and played to good crowds. All who saw it liked it. — Samuel Harding, Liberty theatre, Kansas City, Mo. Tropical Love, with Ruth Clifford. — My patrons liked this one. — Shelly & Windbiel. Orpheum theatre, Amsterdam, N. Y. — Transient patronage. First National Hail, the Woman! a Thomas H. Ince production. — Story, direction and cast great. Good business four days with Over the Hill as opposition. This is a real production. Grab it. — A. H. West Babcock theatre, Billings, Mont. — General patronage. PECK'S BAD BOY, with Jackie Coogan. — A 4:15 matinee at 10 cents for all school children will start this picture off with a bang and give it plenty of advertising. The children will boost it for the old folks and they will come and see it and boost it to their friends, who will come and see it the second show. — T. H. Smith, Princess theatre, Golchester, 111. Molly O, with Mabel Normand. — A very good picture. Liked by patrons. Business off first part of week on account of extreme cold, but it came with a rush at the finish and netted a very good profit. A picture that can be called real entertainment. In addition to regular advertising used a girl to call up women on the phone, telling about the picture and its good qualities. — Frank L. Browne, Liberty theatre, Long Beach, Cal. The Sign on the Door, with Norma Talmadge. — A very excellent picture which gave general satisfaction and production sustains interest throughout. Norma Talmadge does the finest bit of acting of her career. Business satisfactory two days— W. H. Brenner, Cozy theatre, Winchester, Ind. Bits of Life, a Marshall Neilan production.— A poor picture. — Harris & Crews, Orpheum theatre. Oxford, N. C— Neighborhood patronage. The Sky Pilot, a King Vidor production—Don't be afraid of this one. Book and boost. It will sure bring them out to your house again.— J. W. Baird, Crystal theatre. Pattonsburg, Mo. — Neighborhood patronage. The Family Honor, with a special cast. —Good picture; patrons seemed well pleased. — Geo. Miller, Liberty theatre, Montezuma, Ga.— Neighborhood patronage. The Ten Dollar Raise, with a special cast. — A clean little comedy-drama that was good enough to get by. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. The Child Thou Gavest Me, with a special cast. — Here is a real picture. It will pleased 100 per cent. Lewis Stone is good, but the child, Richard Headrick, sure will please everyone, and you have a picture that will please more than many specials. — Bert Norton, Kozy theatre, Eureka, 111. Lying Lips, a Thomas H. Inch production.— A crackerjack. One of the best we ever played. If my patrons had kicked on this picture I would have advised them to have their heads examined. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. Scrap Iron, with Charles Ray. — Good picture. — C. A. Ferry', Crown theatre, Pasadena, Cal. — Transient patronage. Love Never Dies, a King Vidor production.— Very pleasing picture. River scene a good thriller. Fair business. — A. H. West, Babcock theatre, Billings, Mont. — General patronage. Scrap Iron, with Charles Ray. — Fine picture. Fair business. — Harris & Crews, Orpheum theatre, Oxford, N. C. — Neighborhood patronage. The Master Mind, with Lionel Barrymore. — The drawing power of this picture is rather hard to determine, but it must have been better than average, as I Privilege? It's Your D epartment "Am sending some comments on 'What the Picture Did for Me.' I think this part of the HERALD alone is worth the price and I am surprised that more exhibitors do not contribute to it. "Thanking you in advance for the privilege of using this department, I am, with best wishes, H. W. McCampbell, Auditorium theatre, Carpinteria, Cal. it brought out a fair attendance in spite of a terrific dust storm. The acting of the star is up to his high standard, and the comments on the picture were all very favorable. One man waited to tell me that he considered it the best he had ever seen. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Sky Pilot, a King Vidor production.— Boys, here is as big a western as you can wish for. A great cast, and the cattle stampede produces a real thrill. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage. HABIT, with Mildred Harris.— This picture was sent to me gratis because CABIRIA proved to be such a flivver in my town. HABIT is interesting from the very start. The Methodist minister and his wife were present and both told me the picture was fine, and the minister doesn't exactly "approve" of pictures. — Mrs. W. M. Kimbro, Greenland theatre, Greensboro, Ga. Bob Hampton of Placer, a Marshall Neilan production. — One that gets them talking. Went over fine. — J. W. Seibrand, New Grand theatre, Northwood, N. D. — Neighborhood patronage. The Golden Snare, with a special cast. — This is a wonderful, gripping Northern story. Wonderful snow scenes and shows the masterful direction of the director and producer of outdoor pictures. — C. A. Ferry, Crown theatre, Pasadena, Cal. — Transient patronage. The Child Thou Gavest Me, with a special cast. — Words fail me when I try to describe this wonderful photoplay. However, it is one of the big ones of the year. — F. W. Horrigan, McDonald theatre, Philipsburg, Mont. — Mining camp patronage. Passion, with Pola Negri. — No one can say but what the acting of Pola Negri is wonderful, but as to the picture as a whole there is not much to it, and if you haven't got it bought leave it alone. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — Neighborhood patronage. The Sky Pilot, a King Vidor production.— This is a fine picture. Poor business. Bad weather. — Harris & Crews, Orpheum theatre, Oxford, N. C. — Neighborhood patronage. Unseen Forces, with a special cast. — This was sent as a substitute, but seemed to please nearly everyone as a good program picture. — Otis Lamon, Auditorium theatre, Elmwood, Wis. — Small town patronage. The Wonderful Thing, with Norma Talmadge. — Liked by everyone. Business very good all week. Opened good and got better every day. A good picture, story and cast. Country Chickens, tworeel Punch comedy, on same bill; very funny in spots. In addition to newspapers and cards for special locations we used