Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000192
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

86 EXHIBITORS HERALD April 8, 1922 Two scenes from recent Arrow productions. Left — "Back to Yellow Jacket," a Ben Wilson special, starring Roy Stewart and Kathleen Kirkham, adapted from a "Cosmopolitan Magazine" story. Right — A scene from "The Innocent Cheat," which also stars Roy Stewart. 200 halfsheet cards and had a peep box in the lobby. Inside of the box we had various articles to represent a wonderful thing — a still of Ford making love to Miss Talmadge, a wedding ring, engagement ring, baby in cradle with mother doll sitting in chair beside cradle, roll of real money, miniature bungalow, etc. The stand looked like a parlor. On the front it said, "Behold, the Wonderful Thing!" Inside it asked, "Which is the," etc. — Frank L. Browne, Liberty theatre. Long Beach, Cal. The Lotus Eater, with John Barrymore. — Star and cast very good. Did not draw. — A. H. West, Babcock theatre, Hillings, Mont. — General patronage. One Thousand to One, with Hobart Bosworth. — Pleased about 90 per cent. Not much to the story, but went over fairly good. Fight scene was a dandy. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. Her Social Value, with Katherine MacDonald. — Very good, but she has had a whole lot better pictures than this. Business fair. — R. Navary, Liberty theatre, Verona, Pa. — Neighborhood patronage. Stranger Than Fiction, with Katherine MacDonald. — Just a fair picture. Story rather disconnected in places, which makes it hard to follow. — Botsford Bros., Botsford theatre, Sargent, Neb. — Small town patronage. Bits of Life, a Marshall Neilan production.— Poor excuse of a picture. — C. A. Ferry, Crown theatre, Pasadena. Cal. — Transient patronage. Tol'able David, with Richard I'.arthelmess. — Remarkable picture. Star wonderful. Receipts increased each day for four days. — A. H. West, Babcock theatre. Billings, Mont. — General patronage. One Thousand to One, with Hobart Bosworth. — A good ordinary picture. — ■ W. H. Goodroad, Strand theatre. Warren, Minn. — Neighborhood patronage. Nomads of the North, with a special cast. — A Curvvood story that goes over big. The forest fire is quite realistic and the dog and bear are great. The outdoor scenery is beautiful and, taken as a whole, it is a picture that will please nearly all. — T. H. Smith. Princess theatre, Colchester, III. — Neighborhood patronage. Scrambled Wives, with Marguerite Clark— A good program picture. Not much of a drawing card. First National pictures do not make money for me. — P. G. Held, Sterling theatre. Fairmont, Neb. — Neighborhood patronage. Molly O, with Mabel Normand. — Good attraction. Fair business five days. Pleased them all.— A. H. West. Babcock theatre, Billings, Mont.— General patronage. The Silent Call, with a special cast. — One of the best yet. Good cast, with the most wonderful dog in pictures. Get this one and please all your patrons. Good business three days. — A. H. West, Babcock theatre, Billings, Mont. — General patronage. The Oath, with Miriam Cooper. — High class picture. Went over big. — J. W. Siebrand. New Grand theatre, Northwood, N. Dak. — Neighborhood patronage. The Girl in the Taxi, with Mr. and Mrs. Carter De Haven. — Not much. — Harris & Crews, Orpheum theatre, Oxford, N. C. — Neighborhood patronage. The Child Thou Gavest Me, w ith a special cast.— Very good. Excellent picture, but poor business on the second run. Too many had seen it on first run. — C. A. Ferry, Crown theatre, Pasadena. Cal. — Transient patronage. The Beautiful Liar, with Katherine MacDonald. — Story good. Star delightful. Well produced. Fair business two days. — A. H. West, Babcock theatre, Billings, Mont. — General patronage. Dangerous Business, with Constance Talmadge. — As usual, a light, rollicking comedy, such as one has learned to expect from Constance. This is not her best, but it is one that is sure to please, so for this reason it is well worth booking.— T. H. Smith, Princess theatre, Colchester, 111. — Neighborhood patronage. The Kid, with Charles Chaplin. — It filled my house and pleassd them after they got in. Can't say this for many pictures during these times. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. In Search of a Sinner, with Constance Talmadge. — It's naughty, but it's nice. Played to a good house and kept the audience in a continual roar. The best Constance Talmadge ever run here. — F. W. Horrigan. McDonald theatre, Philipsburg. Mont. — Mining camp patronage. The Hoodlum, with Mary Pickford. — Had to take this, together with Heart of the Hills, in order to play Daddy Long Legs. Salesman told us to play it last, as it was the weakest of the three — and he was right. Not much to it. Advertised heavy but did not make us any money, due to bad weather and road conditions, but was willing to take a loss rather than disappoint more of our valued patrons than we did. — Lindrud & Guettinger, Cochrane theatre, Cochrane, Wis. — Neighborhood patronage. Fox A Stage Romance, with William Farnum. — A great picture in which Mr. Farnum shows his ability as an all-around actor. He is good in any role, social or Western. He is at home. Well liked by audience. — J. Carbonell, Monroe theatre. Key West, Fla. — Neighborhood patronage. SKY HIGH, with Tom Mix.— Boys, I'm a nut over Tom Mix, like everything else, but this one is a marvel. The scenery is a picture all of itself and the stunts make your hair rise. Boost it SKY HIGH!— P. G. Vaughan, Royal theatre, Lee's Summit, Mo. Perjury, with William Farnum. — Here is an old-time Farnum picture. Not a Western by any means. A real heavy production with some of the best acting ever put across by Farnum. It's just jammed full of gripping scenes. — T. H. Smith, Princess theatre, Colchester, 111. — Neighborhood patronage. Sky High, with Tom Mix. — Mix brings the money and pleases, even if some of his stories are badly stretched. Canyon scenery fine in this. Mix O. K. Story poor. — P. G. Estee, Fad theatre, Brookings, S. D. — Neighborhood patronage. Sky High, with Tom Mix.— The Grand Canyon scenery in this has had the whole town talking. Too much can not be said for this one, as it is the first of the kind ever shown. Can't help but please everybody.— J, G. Varnell, Princess theatre, Piedmont, Ala. — Small town patronage. Shame, with a special cast. — Too much Chinese atmosphere. This is a picture for a city, not a small town. Pleased about ">0 per cent. — Happy Hour theatre, Cresson. Pa. — Small town patronage. Trailin', with Tom Mix. — Has a very peculiar way of leading up to the story but she's a bear when she does get started. Tom don't make "nothin' else." — P. G. Vaughan, Reyal theatre, Lee's Summit. Mo. — Neighborhood patronage. The Broadway Peacock, with Pearl