Exhibitors Herald (Apr-Jun 1922)

April 8. 1922 EXHIBITORS HERALD 37 White. — Pearl White proves once more that she is a clever actress. With pictures like this one she will prove herself a great star. — J. Carbonell. Monroe theatre. Key West. Fla. — Neighborhood patronage. Gleam O' Dawn, with John Gilbert. — Who said this picture was not good? My best patrons said it was one of the best they had ever seen and I considered it so myself. It's different, and will please everyone in your house I'm sure. — J. G. Yarnell. Princess theatre. Piedmont. Ala. — Small town patronage. Maid of the West, with Eileen Percy. — Very weak story. Eileen Percy is a good star, but they put her in weak comedies. Did not please over jO per cent. — W. T. Biggs. Unique theatre. Anita. Ia. — Neighborhood patronage. THE ROAD DEMON, with Tom Mix. — If this don't please, your case is hopeless. I ran this in opposition with a chautauqua and got the business. Kids were admitted free to the chautauqua, but they came to my theatre and paid real money to see Mix. The auto stunts are fine and the comedy all the way through is a relief in these days of continued blues. —Mrs. W. H. Heifer. Itasca theatre, Alice, Tex. Over the Hill, with a special cast. — One of the best pictures we have ever run here. Book it for two days. It will get the money and please at 30 and 55 cents. — M. Davitts, Dixie theatre, Winona. Miss. — General patronage. Desert Blossoms, with William Russell.— Program offering which seemed to give satisfaction to Saturday night crowd. Good photography. Good action. — P. G. Vaughan. Royal theatre. Lee's Summit. Mo. — Neighborhood patronage. Smiles Are Trumps, with Maurice Flynn. — A corking good picture. The more you see of Flynn the better you like him. He is good. More of his pictures are welcome to our city. — J. Carbonell, Monroe theatre. Key West. Fla. — Neighborhood patronage. Bucking the Line, with Maurice Flynn. — Splendid picture. Very exciting. A rough railroad working crew furnishes the fights, etc. Will please all lo\ rers of rough pictures. — J. G. Yarnell. Princess theatre. Piedmont. Ala. — Small town patronage. The Devil Within, with Dustin Farnum. — Not as good as The Primal Law, but pleased 85 to 90 per cent judging from comments. — P. G. Estee. Fad theatre. Brookings S. D. — Neighborhood patronage. Over the Hill, with a special cast. — \ wonderful production. Everyone should sec this, but did not make a cent on it. — Happy Hour theatre. Cresson. Pa. — Small town patronage. Over the Hill, with a special cast. — There is just as much human nature here as there is in any other part of the world. Over the Hill went over big with our patrons and it will do the same with yours. — T. H. Smith. Princess theatre. Colchester, 111. — Neighborhood patronage. Farmers of Fate, with Louise Lovely. — Just an ordinary program picture. Some good scenery'— Otis Lamon. Auditorium theatre, Elmwood. Wis. A Ridin' Romeo, with Tom Mix. — Extra good comedy Western, with lots of dare-devil stunts. — C. A. Ferry. Crown theatre. Pasadena, Cal. — Transient patronage. The Read Demon, with Tom Mix. — Showed this to advanced admissions and broke house record. Patrons fairly yelled with delight. This is a picture that will please all classes. Extra good for small town — V. G. Bollman. Castalia theatre, Castalia, Iowa. — Small town patronage. Colorado Pluck, with William Russell. — Some of my patrons told me this was as good a picture as I had played in many a^ day. Business off here. — O. L. DoweM, Electric theatre, Eldon, Mo. — Neighborhood patronage. Gleam O' Dawn, with John Gilbert. — Absolutely the poorest so-called special ever run. Stay away from it. — Mrs. D. C. Turney. Miller theatre. Bonesteel, S. D. — Neighborhood patronage. The Road Demon, with Tom Mix. — A fine picture with lots of action. Better than many of the so-called specials. Don't fail to book this. — Otis Lamon, Auditorium theatre. Elmwood, Wis. — Small town patronage. Wing Toy, with Shirley Mason.— Just fair Mason picture. My patrons do not like Chinese pictures. A good two-reel Mermaid comedy pulled this show through where it would have fallen flat otherwise. — P. G. Held. Sterling theatre. Fairmont. Neb. — Neighborhood patronage. While New York Sleeps, with a special cast. — Wonderful acting in this picture, but little gruesome. Marc McDermott as the paralitic gives the best facial expressions ever seen. — C. A. Ferry. Crown theatre, Pasadena. Cal. — Transient patronage. To a Finish, with Charles Jones. — Yery good. Jones is as good a drawing card tor us as Mix. Just a little short, as most Fox pictures are. — Mrs. D. C. Turnev. Miller theatre. Bonesteel, S. DakNeighborhood patronage. Goldwyn Beating the Game, with Tom Moore. — This one pleased a lot of people on its merits. It is much better than the average Moore production. — John B. Ritch. Myrtle theatre. Lewistown. Mont. — General patronage. Wet Gold, a Ralph Ince production. — This is one that will stand big advertising and advanced prices. Plenty of thrills and beautiful scenes. — lohnson Gentlemen : Mind Your Adjectives j "Enclosed find reports on a I few pictures. "I believe that these reports § that are sent in from all over 1 | the country are the best thing I yet "I could hardly get along 1 without my HERALD. I have § a little girl, four years old, | who is just as daffy about it I as I am. I "Of course you know what | department I look for first. J. W. Boatwright, Radio theatre, Ozark, Mo. Bros.. Johnsonian theatre, Ripley. N. Y. — Small town patronage. The Invisible Power, with a special cast. — Yery good picture. — C. A. Ferry. Crown theatre, Pasadena, Cal. — Transient patronage. Jes' Call Me Jim, with Will Rogers — A bit ripe as to age. yet an excellent program feature. Rogers' manoeuvers make you feel good. Everyone pleased except the flappers, as Will is no Joe Santley. — Ed. Salzberg. Crystal theatre. Horsington. Kan. — Neighborhood patronage. An Unwilling Hero, with Will Rogers. — Not up to Rogers' standard. He used to be a good bet. but seems to be slipping.— Johnson Bros.. Johnsonian theatre. Ripley. N. Y. — Small town patronage. Spotlight Sadie, with Mae Marsh. — Pleased average audience. — New Cozy theatre. Winchester, Ind. — Neighborhood patronage. Honest Hutch, with Will Rogers. — Why can't we get more like this one with the human touch? One of the best Rogers pictures we have had. Pleased. Many comments. — J. Saunders. Cheney theatre. Cheney. Kan. — Neighborhood patronage. The Brand, with a special cast. — This is a splendid picture. Snow scenes please them all. — C. Hales. Lyric theatre. Orange City. Ia. — Neighborhood patronage. An Unwilling Hero, with Will Rogers. — Rogers gave us a good evening's entertainment. As Whistling Dick, the hobo, he made a fine one. Carried himself through in fine style and made a good picture which pleased everyone and drew eood. — A. E. Rogers, Temple theatre. Dexter. N. Y. — Neighborhood patronage. The Girl from Outside, with a special cast. — A Rex Beach. Yery good, but not up to The Silver Horde, but was a good one. Fair crowd. — Jno. I. Saunders. Cheney theatre. Cheney, Kans. — Neighborhood patronage. Hodkinson. Fifty Candles, with a special cast. — Fine picture. Good business. Pleased about 90 per cent. Book it. — Lewis W. Brisco. Princess theatre, Elwood, Ind. — General patronage. The Journey's End, a Hugo Ballin production.— Extra clean, well produced drama. Played four days to satisfactory business. First feature of this type played "Atmosphere is Real" — Says Globe "The atmosphere is real with its ancient city gate and its caravans and its vistas of palm trees. Even the camels humped themselves over their native sands as they never did over the studio lots. The French director understands his material and gets the full dramatic value from its lights and shadows." — New York Globe on "The Sheik's Wife."