Exhibitors Herald (Apr-Jun 1922)

88 EXHIBITORS HERALD April 8, 1922 in this theatre. Patrons seemed to enjoy it and Miss Ballin won the hearts of my patrons. — John Danz, Colonial theatre, Seattle, Wash. — Transient. — Family patronage. The Spenders, with a special cast. — "The best show you ever had," remarked some. Photography fine. — Chas. H. Cowles, Neptune theatre, Port Austin, Mich. — Neighborhood patronage. RIP VAN WINKLE, with Thomas Jefferson. — Big attraction, especially for the kids. Within a few dollars of tripling our business on this by exploitation. Try putting it over big and win out big. — Harry E. Bruce, Circle theatre, Kansas City, Mo. (NOTE: Mr. Bruce describes and illustrates his exploitation campaign in "The Theatre," page 60.) The Journey's End. — This is not much. Keep off. — Shelly and Windbiel, Orpheum theatre, Amsterdam, N. Y.— Transient patronage. The Light in the Clearing, with a special cast. — Good picture to average business.— Lewis and Brisco, Princess theatre, Elwood, Ind. — General patronage. Lavender and Old Lace, with a special cast. — A picture that should go over in any community. Many favorable comments.— Otto J. Petrich, Rex theatre, Vale, Ore. The Brute Master, with Hobart Bosworth. — Picture fair. Some places too rough. Good fire scene on board ship. — J. E. Higgins, Majestic theatre, Cullom, 111. — Neighborhood patronage. The U. P. Trail, with Roy StewartBuy this one and your people will all enjoy it very much. Pictures made from the stories by Zane Grey always draw a good house and please the people. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — Neighborhood patronage. God's Crucible, with Gaston Glass. — Good Canadian wheat story. Chuck full of hearty interest. Plenty of action. Patrons enjoyed it. Business very good. — John Danz, Colonial theatre, Seattle, Wash. — Transient-Family patronage. The Truant Husband, with a special cast.— A very good comedy that seemed to please most of my patrons. Do not boost it too much. — -J. E. Higgins, Ma jestic theatre, Cullom, 111. — Neighborhood patronage. The Truant Husband, with a special cast. — Very good light comedy. Got mixed up with another woman, but was glad to get back to his wife in the end. Didn't draw, but pleased. — A. E. Rogers, Temple theatre, Dexter, N. Y. — Neighborhood patronage. Metro Peacock Alley, with Mae Murray. — This picture, in my opinion, is one of the best productions of the year. Played two days, at advanced' admission. Book it. — M. Davitts, Dixie theatre, Winona, Miss. — General patronage. Peacock Alley, with Mae Murray. — Even in these days of short business any live exhibitor should make money with this one. It is an exceptional picture from every viewpoint. — John B. Ritch, Myrtle theatre, Lewistown, Mont. — General patronage. The Four Horsemen, with a special cast. — Unexcelled as a drawing card and will please 100 per cent. Boost big. Advance prices and they can't help but come. Ran seven days in 16,000 population town. — H. B. Barr, Rialto theatre, Enid, Okla. — General patronage. Alias Ladyfingers, with Bert Lytell. — Fairly good picture that brought business and seemed to satisfy. Nothing great, but most pleasing. Can recommend it to most anv house. — Ben L. Morris, Olympic theatre, Bellaire, O. — General patronage. Fightin' Mad, with William Desmond.. — First class western comedy drama. Action, comedy, and thrills in abundance. Any house that uses Westerns can use this. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Great Redeemer, with a special cast. — A mighty fine picture. Not very new, but it is certainly worth anyone's time to see it. It brought a lot of new faces to our audience. No one but House Peters could play the part. — W. C. Allen, Casino theatre, Antwerp, N. Y. — Neighborhood patronage. The Great Redeemer, with a special cast. — Get it and boost it, and watch them come out to see it. — J. W. Baird, Crystal GEORGE ARLISS, star and producer of that pleasing comedy, "The Ruling Passion," now being distributed through United Artists. theatre, Pattonsburg, Mo. — Neighborhood patronage. Coincidence, with a special cast. — Pleased about 50 per cent. Think it very light, myself. Not up to Metro standard. — Mrs. D. C. Turney, Miller theatre, Bonesteel, S. D. — Neighborhood patronage. The Mutiny of the Elsinore, with a special cast. — This is the kind of picture that takes. Patrons well pleased. Why not have more like it? — J. A. Weisbeck, Liberal theatre, Alden, N. Y. — Small town patronage. The Last Card, with May Allison. — A good program picture. — P. G. Held, Sterling theatre, Fairmont, Neb.— Neighborhood patronage. The Idle Rich, with Bert Lytell.— Good patronage second half of the week. — William Noble, Criterion theatre, Oklahoma City, Okla. — General patronage. Paramount Fools' Paradise, a Cecil B. DeMille production. — This is positively the best picture DeMille ever made. Ranks with any of the big ones ever produced. Very fine story. Wonderful acting. Go after it big. Played it a week and made big money. — Frank C. Parker, Lyric theatre, Stockton, Cal. — Neighborhood patronage. Back Pay, a Cosmopolitan production. — The weekly attendance on this picture was good and it met with unanimous approval of patrons. — Samuel Harding, Doric theatre, Kansas City, Mo. CROOKED STREETS, with Ethel Clayton. — A gripping Chinese underworld picture which was ordered off by censor at 5:35 p. m. Being unable to take it off cost me $50 fine. Fight censorship! — C. A. Ferry, Crown theatre, Pasadena, Cal. Fools' Paradise, a Cecil B. DeMille production. — DeMille's biggest and best. The exhibitor that does not clean up on this picture ought to go back to the farm. Book it and then boost it. — Minnie Eakins, Royal theatre, Nowata, Okla. — Neighborhood patronage. Back Pay, a Cosmopolitan production. — Excellent production. While not as good as Just Around the Corner, the picture is a meritorious one and should be booked. Will please any house in any city. — J. Carbonell. Monroe theatre, Key West, Fla. — Neighborhood patronage. Saturday Night, a Cecil B. DeMille production.— Resolved: that a niche be procured in the hall of fame for the man who invented, conceived and made possible national publication dates. Alongside of him Barnum was a piker. This is a good program picture, nothing to rave about, far from DeMille's best, without any star, just an average cast: and a miserable box office disappointment. The biggest mistake we made was to consent to an increase in admission prices demanded by the distributor. Audiences were very much disappointed and while there was no great kick on the increased admission we were confronted with what is even worse. They stayed away altogether. If wc had known what we know now Saturday Night would be what its title indicates, a Saturday night picture, meaning that instead of curtailing the engagement from seven to five days we would have limited it to one. Then everybody would have been happy. — Fred S. Meyer, Palace theatre, Hamilton, O. The Little Minister, with Betty Compson. — Great picture. It brings out the high-brows. People came to it that had not come for a year. Comments plenty. — J. W. Raird, Crystal theatre, Pattonsburg, Mo. — Neighborhood patronage. Her Own Money, with Ethel Clayton.