Exhibitors Herald (Apr-Jun 1922)

April 8, 1922 EXHIBITORS HERALD 89 Little Napoleon, in his third Anchor comedy, "A Small Town Hero," Anchor Film Distributors — A good picture that will please all audiences. Clayton is a big favorite here. — J. Carbonell, Monroe theatre, Key West. Fla. — Neighborhood patronage. Saturday Night, a Cecil B. DeMille production. — Excellent picture and photography. However, picture would have gone over better I think under a different title. Cecil B. DeMille's name gets them in on this one. — H. B. Barr, Rialto theatre, Enid. Okla. — General patronage. Don't Tell Everything, with a special cast. — Like The Affairs of Anatol, the story is a little weak and it is not the special it is cracked up to be. It the picture could have been run at a more reasonable price everyone would have been satisfied. — T. H. Smith, Princess theatre, Colchester, 111. — Neighborhood patronage. The Little Minister, with Betty Compson. — Very good. People are still talking about it. — Botsford Bros., Botstord theatre, Sargent, Neb. — Small town patronage. The Little Minister, with Betty Compson. — Some said it was the cleanest picture they ever saw. Some said there was nothing to it. Personally, I think it is fine. It depends on the kind of patronage you have. — Happy Hour theatre, Cresson, Pa. — Small town patronage. Fools' Paradise, a Cecil B. DeMille production.— Excellent picture. A real box office attraction which plaj'ed to capacity houses throughout the week. — William Noble, Capitol theatre, Oklahoma City, Qkla. — General patronage. Saturday Night, a Cecil B. DeMille production.— A worthwhile attraction for any house, particularly high class ones. A picture that appeals and a story that has something to it. Our people all liked it. — Ben L. Morris. Olympic theatre, Bellaire, O. — General patronage. The Red Peacock, with Pola Negri.— Very good for the kind of a picture it is supposed to be. but too much drama to please much. People liking drama would Say it is a great picture. — Frank C. Parker. Lyric theatre, Stockton, Cal. — Neighborhood patronage. The Sheik, with Rodolph Valentino and Agnes Ayres. — For some unknown cause this picture gets them in. Seems like an ordinary picture, nothing remarkable in it, but a lady patron remarked, "How that man can love!" Big business in bad times for three days. — Ben L. Morris. Temple theatre, Bellaire, O. — General patronage. Three Word Brand, with William S. Hart. — Good. Pleased 90 per cent. Here is where you get to see Bill twice. Jane Novak plays in this picture, too. — Wapato theatre, Wapato, Wash. — Neighborhood patronage. The Idol of the North, with Dorothy Dalton. — All indications are that this picture pleased generally, although many were disappointed in it. Dorothy Dalton is far better in society pictures and our patrons like her best in these. — Horn and Morgan, Star theatre. Hay Springs, Neb. — Small town patronage. The Little Minister, with Betty Compson. — A high class picture indeed. That class of patronage that appreciates a real picture will eat this one up. Those who want only westerns will knock it to pieces. However, play it for it will bring out those who are not among the regulars.— T. H. Smith. Princess theatre. Colchester, 111. — Neighborhood patronage. The Affairs of Anatol, a Cecil B. DeMille production. — It was fine. Patrons said. "Fine." But nine reels was too big a show. Personally, I think it great. — J. W. Baird. Crystal theatre, Pattonsburg, Mo. — Neighborhood patronage. Traveling On, with William S. Hart. — Not as good as his previous ones, but Hart's name always gets the money. This is the only Western I played for a high class patronage. Just a typical Hart, but the story is very weak. — Frank C. Parker, Lyric theatre, Stockton, Cal. — Neighborhood patronage. Miss Lulu Bett, with a special cast. — Not one patron satisfied with this one. I believe personally I have spoiled my patrons, giving them too many big pictures following each other. — H. B. Barr. Rialto theatre, Enid, Okla. — General patronage. The Little Minister, with Betty Compson. — Step on it and it will bring them in. They liked it so well that they came back again the second night. Book it and boost it. — Otto J. Petrich, Rex theatre, Vale, Ore. Footlights, with Elsie Ferguson. — Good picture for high class patronage, the best we have ever run of Elsie Ferguson. Star and support did some mighty good acting.— J. H. Talbert. Legion theatre, Norwich. Kan. — Small town patronage. Hawthorne of U. S. A., with Wallace Reid. — None but good comments from my patrons. I was not home, but many have stopped me to tell how they appreciated it. — Unique theatre, Bricelyn, Minn. — Small town patronage. The Little Minister, with Betty Compson. — The fellow that said the Vitagraph picture was better than this had never seen this one. — Minnie Eakins, Royal theatre. Nowata. Okla. — Neighborhood patronage. The Little Minister, with Betty Compson. — Notwithstanding contradictory comments, this is as fine a picture as we have ever played, and it went over big. It pleased a critical audience. — W. C. Allen, Casino theatre. Antwerp, N. Y. — Neighborhood patronage. The Restless Sex, with Marion Davies. — Marion Davies made good in this production.— Giacoma Bros.. Crystal theatre, Tombstone. Ariz. — General patronage. The Sheik, with Rodolph Valentino and Agnes Ayres.— All the good things that all other exhibitors have said about this picture in this department can't be improved upon. Only this: If Rodolph ever gets in a scandal every girl in this section of the woods will be broken hearted. To date he is their ideal. — T. H. Smith, Princess theatre, Colchester. 111. — Neighborhood patronage. The Lane That Had No Turning, with Agnes Ayres.— Very good picture, and star well liked. Patrons of any theatre will enjoy this one. as it is out of the ordinary for the general run of pictures. — H. B. Barr. Rialto theatre, Enid, Okla. — General patronage. Cappy Ricks, with Thomas Meighan. — Second night business bigger than first, everyone complimenting us on the picture. Meighan always a boomer for box office. Book it. — Harry E. Bruce. Circle theatre, Kansas City, Mo. — Neighborhood patronage. Chickens, with Douglas MacLean. — A good light comedy. This type of picture is always pleasing. Patrons like this one. — A. M. Barton. Carillon theatre, Ticonderoga, N. Y. — Neighborhood patronage. The Affairs of Anatol, a Cecil B. DeMille production. — You couldn't get by with more than three pictures of this type a year and advertise them as superspecials. However, this one will please about 90 per cent, due to the fact that it has a real all-star cast. The story is too light for what is expected from such an elaborate production. — T. H. Smith. Princess theatre. Colchester, 111. — Neighborhood patronage. Blind Love, with Lucy Cotton. — No director, no star, no nothing, except some "This is something different in the way of a story about the desert. . . , with its unconventional ending, 'The Sheik's Wife' has much to recommend it." —New York Times on "The Sheik's Wife"