Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000196
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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90 E XHIBITORS HERALD April 8, 1922 CHARLES RAY in a scene from "Gas, Oil and Water," his forthcoming First National attraction. fairly good photography and settings. — P. G. Vaughan, Royal theatre, Lee's Summit, Mo. — Neighborhood patronage. The Grim Game, with Houdini. — A picture full of action. Pleased majority. — P. G. Held, Sterling theatre, Fairmont, Xeb. — Neighborhood patronage. The Inside of the Cup, a Cosmopolitan production. — Have just finished running this, and think it one of the most satisfactory pictures we have received to date. The moral lesson is beautiful. Book this one. You make no mistake. — Abraham and Breining, Hackett theatre, Port Gibson, Miss. — Small town patronage. Why Smith Left Home, with Bryant Washburn. — Washburn pulls some pretty good comedy and that is what my patrons like. Had quite a few compliments on this one. — Marion Wilson, Happy Hour theatre, Chalmers, Ind. — Small town patronage. Sand, with William S. Hart.— The best Hart has made in two years or more. Couldn't ask for a better picture and you will not disappoint your patrons if you boost this big. — J. G. Varnell, Princess theatre. Piedmont, Ala. — Small town patronage. John Petticoats, with William S. Hart. — A good picture. Some Hart fans disappointed because Bill did not shoot and get his man. etc. It's tame and good; not a Western. — Unique theatre, Bricclyn, Minn. — Small town patronage. Why Change Your Wife? a Cecil B. DeMille production. — Picture fine. Book it and then get them in. If it doesn't please, lock your door and throw the key away. Still talking about it. — J. W. Boatwright. Radio theatre, Ozark, Mo. — Neighborhood patronage. Forbidden Fruit, a (Ceil 1!. DeMille production. — Wonderful picture, lavishly produced. Patrons well pleased. Do not be misled by the title. A good clean picture.— A. M. Barton. Carillon theatre, Ticonderoga, N. Y. — Neighborhood patronage. Sand, with W illiam S. Hart.— Hart always pleases here, but is not as good as Mix to draw. However, they never knock Bill here — Marion Wilson. Happ> Mom theatre-. Chalmers, Ind. — Small town patronage. In Mizzoura, with Robert Warwick. — Just an ordinary program picture. Robert Warwick's pictures don't draw for me. — P. G. Held. Sterling theatre, Fairmont, Neb. — Neighborhood patronage. The Golem, with a special cast. — As usual. Foreign pictures are no good. Our American-made pictures are far superior. — J. Carbonell, Monroe theatre. Key West, Fla. — Neighborhood patronage. The Conquest of Canaan, with Thomas Meighan. — Very creditable picture that pleased nearly everybody that saw it. Good lesson taught. — J. H. Talbert, Legion theatre, Norwich. Kan. — Small town patronage. Sand, with William S. Hart. — Picture a little old. Personally, I thought it the best Bill Hart I ever saw. Pleased most all of them. Not that impossible stuff. — J. W. Boatwright, Radio theatre. Ozark, Mo. — Neighborhood patronage. Sand, with William Hart. — Hart is a a drawing card for us. This picture shows lots of his horse, which helps. Good for small town. — Johnson Bros., Johnsonian theatre, Ripley, N. Y. — Small town patronage. The False Road, with Enid Bennett. — A splendid picture that will please any audience. You make no mistake in playing this picture. Advertising three and one-sheets and newspaper. — Geo. Miller. Liberty theatre. Montezuma, Ga. — Neighborhood patronage. Hawthorne of the U. S. A., with Wallace Reid. — A good Reid picture, and one that you can boost because Harrison Ford. Theodore Roberts and Lila Lee are in the cast. Plenty of pep and comedy throughout that will hold attention all the way. — T. H. Smith, Princess theatre. Colchester, 111. — Neighborhood patronage. A Fighting Chance, with Anna Q. Nilsson and Conrad Nagel. — A good program picture, appealing to the classes, but no special as the producer advertises. Show this at regular prices. — Charles W. Lewis, I. O. O. F. Hall. Grand Gorge, N. Y.— General patronage. Chickens, with Douglas MacLean. — Very good comedy picture. — C. A. Ferry, Crown theatre, Pasadena, Cal. — Transient patronage, What's Yonr Husband Doing? with Douglas MacLean and Doris May. — < racke r *a ck comedy-drama. Will please all. Rather old. but O. K. — P. G. Vaughan. Royal theatre, Lee's Summit. M issouri, — Neighborhood patronage. Luck in Pawn, with Marguerite Clark. — A nice little program picture that will please almost everybody. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — Neighborhood patronage. The City of Silent Men, with Thomas Meighan. — Excellent picture. This is a special in the full sense of the word. — C. A. Ferry, Crown theatre, Pasadena, Cal. — Transient patronage. In Mizzoura, with Robert Warwick. — A fair program picture with only average drawing power. — Charles W. Lewis. I. O. ( ). F. Hall, Grand Gorge, N. Y. — General patronage. The Ghost in the Garret, with Dorothy Gish. — Another very good comedy-drama that will make more friends for you. — Clarence W. Langacher. New Glarus theatre. New Glarus, Wis. The Miracle Man, with a special cast. — An excellent production that took very well. The miracles worked were very improbable, but nevertheless it teaches a wonderful lesson of faith. No one can make a mistake in booking this. Advertised heavy but did not make any money, hut this was due to very poor roads. — Lindrud and Guettinger, Cochrane theatre, Cochrane, Wis. — Neighborhood patronage. Pathe One Hour Before Dawn, with H. B. Warner. — A good detective story that will keep the interest. No drawing power. —Charles Lee Hyde. Grand theatre, Pierre, S. D. — Small town patronage. Forbidden Valley, with May McAvoy. — This is a good picture. — Shelly and Windbiel, Orpheum theatre, Amsterdam, N. Y. — Transient patronage. Felix O'Day, with H. B. Warner.— Picture fair, but did not draw, although many have read the book in my town. Lost money on it. — Otto J. Petrich, Rex theatre, Vale, Ore. The World Aflame, with Frank Keenan. — Fair picture. — I. W. Schmidt, Grand theatre, Bresse, 111. — General patronage. Forbidden Valley, with May McAvoy. — A good production that will please. — Charles Lee Hyde. Grand theatre. Pierre. S. D. — Small town patronage. Behold the Man, with a special cast. — A very good picture, but could not get them out. The people do not care for religious pictures. Stay away from it, boys. T lost money. — W. D. Patrick. Cozy theatre, Florala. Ala. — Neighborhood patronage. R-C Pictures Beyond the Rainbow, with a special cast. — Good picture and business. — William Noble. Empruss theatre, Oklahoma City, Okla. — General patronage. SO LONG LETTY, with a special cast. — The writer was in bed with the flu when we played this picture and from all reports we have heard from those who saw it we are inclined to believe that we missed one darned good picture. — T. H. Smith, Princess theatre, Golchester. 111. If Women Only Knew, with a special cast. — The character portrayed by star is one which will live long in the memory of those who saw it. Picture pleased all. — Clias. H. Cowlcs, Neptune theatre. Port Austin, Mich. — Neighborhood patronage. The Swamp, with Sessue Hayakawa. — As usual, Sessue makes good. This one is one of his best. People take to the Jap very much, as he delivers the goods. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. Seven Years Bad Luck, with Max Lin