Exhibitors Herald (Apr-Jun 1922)

36 EXHIBITORS HERALD April 15, 1922 -MARTIN J. QUIGLEY PUBLISHER/ &> EDITOR Published every Wednesday by Martin J. Qulgley. Editorial and Executive Offices: 417 South Dearborn street, Chicago, Illinois. (Telephone: Harrison 9248-9249.) Nov York Office: 1476 Broad way. (Telephone: Bryant 1368 and Bryant 5111.) Los Angeles Office: 453 South Spring St.. (Telephone 660-10.) All Editorial and Business Correspondence should be addressed to the Chicago Offices. Subscription Price: United States and Its Possessions, Mexico and Cuba, $3.00 a year; Canada, $4.50 a year; Foreign Countries (Postpaid), $5.00 a year. Single copy, 25 cents. Copyright, 1922. All Bights Reserved. Copyright throughout Great Britain and Colonies under the provision of the copyright act of 1911. Vol. XIV April 15, 1922 No. 16 Piracy and Pictures Many of the greatest stories for motion picture purposes are to be found among books which are not protected by copyright and may be produced by anyone with great or meagre facilities. Among these stories there are some that have been given inadequate production in the earlier days of the industry. This situation presents an acute problem which waits upon exhibitors for solution. A particular case in point has been raised by Mr. Thomas H. Ince. At the Ince studios Mr. Maurice Tourneur has produced an elaborate version of "Lorna Doone" — a story acknowledged as one of the greatest ever written in the English language. This story is in the classification of novels upon which there is no copyright protection; it may be produced anytime by anyone OP BPEC1 IX INTEREST Ince in \ni Warning Against Exhibiting "Leech." Films 38 Radio at Klnema Broadcasts Appeal for Tolerance 42 \ i:\vs of Tin: \\ i :i :k ^i-\ni Mute \ HNiM'ia t ion* Meet This Week and Next 37 old Pictures Double EUalto xttendnnre In Week's Bun 39 National tssoclntlon falls Past year Must Successful 40 Walters on it. Rothacker win iiulld Laboratory In t'niiada 40 E&xhibl tors mid Efix changes tinericd on llcnlnl Prices 41 B-C Denies Adoption of New Plan for Distributing Product 41 Virginia Names IVnsor llody; < urns Power of Ohio Hoard 43 with the essential camera and a few actors. Also, upon the appearance of such a pretentious production as Mr. Ince describes the Tourneur work old copies of the same subject may be revived to go out into the market and compete against the new version. The producer of the new version is without recourse against the heavy losses he may suffer in such a circumstance unless he receives the exhibitor's cooperation. And if he does not receive the exhibitor's cooperation each instance of the kind will stand out in the producer's mind as a formidable argument against undertaking the production of such a story. . As a plain business proposition the exhibitor cannot afford to discourage the production in adequate form of the many classic stories that are without copyright protection. * * * Revivals Considerable light on the subject of longer exhibition life for good pictures is afforded in the experiment, conducted last week at a Broadway theatre, in which a number of successful pictures of the past were brought back for the week's program. We are informed that the business of the week exceeded substantially recent averages. And this was in a district where each of the pictures had previously received long runs. What would have been the result if these pictures, even though old, had never been previously shown in the district? Certainly, even the good business of the week would have been better. Another fact in this connection which is of pertinent interest to the exhibitor is that the program of old subjects afforded the house management a substantial saving over the cost of even a mediocre subject of recent production. Giving good pictures longer exhibition life is a short-cut to immediate profit for both exhibitor and producer. New York ExhlMtOTS to Hold Love Feast on April 20 51 Two Men Being Considered as Kansas League Manager 51 DEPARTM r.XTS Pictorial Scclion 45 The Week in New York 50 Honey Making Ideas 52 The Theatre 53 New spiel ii res 61 Itevlews 63 Willi the Procession In Los Angeles 66 Public Itlghts Lengue 67 Letters from Benders 76 Topics of the Day 76 What the Picture Did for Me 77 Traveling Through Missouri 86 Theatre Equipment 87 Chicago Trade Events 94 Guide to t orrent Pictures 96 Re -Takes J. R. M. Amelia Bingham, the actress, urges corsets for men. Well, if we looked like Amelia, we'd be for them. * * * See where a movie villain's wife got a divorce on the grounds of "extreme cruelty." That shows the mistake some men make taking their work too seriously or taking it home. * * * See also in the newspapers where they're going to . run autos by wireless. At that they can't be any more deadly than the old fashioned kind. * * * Lesson in Geography The Eastern Film Corporation doesn't want anybody to get the idea that "The Rubaiyat" is an Arabian picture — like the recent run of "Sheik" pictures. It's Persian, and hastens to explain that there is as much difference between Persia and Arabia as — well as Turkish Trophies and Piedmonts — because Persia is in Asia, and Arabia is in Africa. * * * Subtle Stuff I think the prize subtitle of the week is this: "Jerry Bla-blah a man-about-town, had a doubtful reputation, if there was anj' doubt about it." — A Broadway Peacock. * * * Interesting Under the head "Did you know that — " we read this interesting piece of news sent out by a West coast publicity bureau: "Director R. A. Walsh sometimes films an entire story without scenario or continuity." Another one from the same source says: "Harry Myers was the originator of the art titles in films." Harry's got a lot to answer for. * * * Hurrah for William Fox We for one are glad of Mr. Fox's decision to refuse to photograph baseball players this summer. One look at those Apollo shapes and handsome mugs and it's enough to last through several seasons, and we saw enough of them last vear. * * * Dinner's on the Fritz That Old Timers Dinner has been postponed again. Waiting for the O. T. to mature. Fritz? * * * Walthill's an old tinier. He can remember when Lillian Gish's name didn't appear on the cast atall, atall. * * *• W'at's Matter With 'Em They say the new silver dollars won't stack. The one we have stacks O. K. * * * Mickey's Latest Matt Moore and Lcatrice Joy irt Marshall Ncilan's next picture "Her Man" appear in small town make-up with moles on their checks, according to the truthful Pete Smith, and in rehearsing the scene Neilan said to Moore: "Now Matt, here's where you tell her, 'here you are my little mole-mate.' " Thus do press agents and their bosseswhile away the hours. IN THIS ISSUE