Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000287
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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April 15, 1922 EXHIBITORS HERALD 7-5 foam trh&+ C&pn Kidd Wire for Territory _ Star Serial Corporation JOE BRANDT, PRESIDENT 1600 Broadway .'. New York My First Independent Serial — is the Greatest Serial I ever appeared in! Directed by J. P. MacGOWAN 15 Chapters of Thrilling Stunts. Furious Fighting on Land and Sea— and Superb Settings. Ready for Release FOLLOW I AM THE LAW! .)e Skirboll, of First National, Pittsburgh h bought "Burn 'Em Up Barnes" before it was finished. h grabbed "I AM THE LAW." ~.i says, "With a 'sure-fire director like EDDIE CARIrVE — a snow picture — a cast like ALICE LAKE, KEN1ETH HARLAN, ROSEMARY THEBY, GASTON •LASS, NOAH BEERY, WALLACE BEERY, HECDR SARNO, and a host of others— Hoiv can you go wrong?" EDWIN CAREWE PICTURES CORPORATION" 8. P. Fineman. Pres B. F. Zeidman.V.-Pt. Distributed by AFFILIATED DISTRIBUTORS, INC. C. C. Burr. Pres. 133-135-137 West 44th Street New York City, N. Y. The £% Big Q Are Coming Sunbeam ^ "Brighten the Box Office". 26 Roaring Two-Reelers featuring BILLY WEST in a Series of High-Class Comedies FIRST RELEASE— "You'd Be Surprised!" Now Ready. Territory is going very fast. Wire, C. B. C. FILM SALES CORP. 1600 Broadway New York