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EXHIBITORS HERALD
April 15, 1922
"What the Picture Did For Me"
VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR
Copyright, 1922
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You are especially invited to contribute regularly to this d epartment. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.
TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me," EXHIBITORS HERALD. 417 S. Dearborn St. Chicago.
First National
The Silent Call, with a special cast. — At last! A picture that you can get out and shout loud about to everybody. Boys, if you are not going to bill this one. don't buy it. — A. L. Picker. Rex theatre, Ironwood, Mich. — Neighborhood patronage.
Bits of Life, a Marshall Neilan production.— Lay off. Even so poor that producer apologized for it at finish. — C. R. Sullivan. Fair theatre. Amarillo. Tex.
The Sign on the Door, with Norma Talmadge. — A fair picture, but the lighting is poor for the most part. Did a fair business on it. notwithstanding. — \\ . H. Creal. Sr.. Suburban theatre. Omaha. Neb. — Neighborhood patronage.
Dangerous Business, with Constance Talmadge. — Very good. Pleased 100 percent.— O. T. Kirby. Princess theatre. Roxboro. N. C. — Neighborhood patronage.
Scrap Iron, with Charles Ray. — A good Ray picture. He is well liked here, and always draws. His prize fight was. great, and people came out wiping off their brow and fanning with their hat. I thought we would have to turn the fire hose on the kids to cool them off. — C. L. German. Royal theatre. Bonner Springs. Kan.: — Small town patronage.
I Am Guilty, with Louise Glaum. — " This is one of the best Glaum pictures I ever witnessed. No business on account of so many others with this star being bad. This one is extremely interesting.— W. E. Elkin. Temple theatre. Aberdeen. Miss. — Neighborhood patronage.
Wife Against Wife, with a special cast. — Not so good, but it will get by when played to fill in days before a big special. — A. L. Picker. Rex theatre, Ironwood. Mich. — Neighborhood patronage.
One Arabian Night, with Pola Negri. — I did a good business and consider this a very fine production, but I was the only one who thought so. Oh Boys'. How they did ride me for putting on such a crude show. My opinion is. let it alone, small town exhibitors. — F. W. Horrigan. McDonald's theatre. Philipsburg. Mont. — Mining camp patronage.
Molly O, with Mabel Normand. — Fine picture, but not what the producer claims it to be. Played a good business at regular prices. — Harold M. Schoonover. Mazda theatre. Aurora. Neb. — Neighborhood patronage.
One Thousand to One, with Hobart Bosworth. — Not a new picture, but very good, and pleased a small crowd. — H. \\ . McCampbell. Auditorium theatre. Carpinteria. Cal. — Neighborhood patronage.
Gypsy Blood, with Pola Negri. — Not anywhere near the drawing power of Passion for me. The picture was favorably received by those who saw it. the acting of the star being particularly commended.— E. L. Franck. Oasis theatre. Ajo, Ariz. — Neighborhood patronage.
Peck's Bad Boy, with Jackie Coogan. —
I don't see anything to rave about in this picture. Some of my adult patrons enjoyed it, but of course the children enjoyed every bit of it. I would call it an ordinary program picture. — Edwin Lake. Lake theatre. Baker, Mont.
Not Guilty, with Sylvia Breamer. — This one should go over. Very interesting.— J. W. Siebrand. New Grand theatre. Northwood. N. D. — Neighborhood patronage.
Trust Your Wife, with Katherine MacDonald. — If you are looking for a splendid picture, clean, beautiful settings, a story that holds your attention, and topped off by a beautiful star, don't look any further. Take this and feel satisfied that you have given your patrons something worth while. Had more favorable comments on this than anything we have run for some time. — C. L. German, Royal theatre. Bonner Springs, Kan. — Small town patronage.
Devotion, with Hazel Dawn. — Splendid picture. Lost money. No fault ot picture. — H. W. McCampbell, Auditorium theatre. Carpinteria, Cal. — Neighborhood patronage.
Tol'able David, with Richard Barthelmess. — A wonderful production. All of the characters are perfect. We received many favorable comments from our patrons on this one. Dick's got it in him when they put him in pictures like this. Give us more. — Harold M. Schoonover.
It's Not a Bet. It s a Sure Thing
I wish to take this opportunity to thank you for the copy of the Box Office Record. I have come to realize that the "Herald" is the best bet for any exhibitor.
The service which the "Herald" gives can not be found elsewhere, nor bought. Let all the exhibitors do their duty and the "What the Picture Did For Me" department will become the greatest asset we have to promote good pictures and combat the bad ones.
L. O. WHITE, Big Bend theatre,
Alpine, Texas.
Mazda theatre. Aurora, Neb. — Neighborhood patronage.
Bob Hampton of Placer, a Marshall Neilan production. — Great, and pleased a good house. Wesley Barry sure puts a kick in it. — F. W. Horrigan, McDonald's theatre. Philipsburg, Mont. — Mining camp patronage.
Harriet and The Piper, with Anita Stewart. — Good. Splendidly set and well cast. — Gustine and Roush, Princess theatre, Lewistown, 111. — Neighborhood patronage.
Woman's Place, with Constance Talmadge.— A typical Connie picture, but a little better than the average. Connie always gets 'em in for us. This is a picture they will get out and boost for you. — Harold M. Schoonover, Mazda theatre, Aurora. Neb. — Neighborhood patronage.
Harriet And The Piper, with Anita Stewart. — Not as good a drawing card with us as the average Stewart. The women, as a rule, liked the picture better than the men did. Very well produced, and follows the book closely enough so that the story can be recognized.— E. L. Franck, Oasis theatre. Ajo, Ariz. — Neighborhood patronage.
The Last of the Mohicans, a Maurice Tourneur production. — We had many favorable comments on this picture and received the patronage of the best people in town. — H. D. Tawney, Dixie theatre. Lilbourn, Mo. — Small town patronage.
Wedding Bells, with Constance Talmadge.— Clever picture, but did not register at box office. — A. H. West, Babcock theatr,'. Billings, Mont. — General patronage.
The Girl in the Taxi, with Mr. and Mrs. Carter De Haven. — A plearing comedy. Gave general satisfaction. — Charles Sv.anson. Opera House, Wahoo. Neb. — Neighborhood patronage.
Her Kingdom of Dreams, with Anita Stewart. — Not many people, about 100. but they wanted to see Anita. More good comments than for a long time. Goofl acting and good clean stuff. — Unique theatre. Bricelyn, Minn. — Neighborhood patronage.
Unseen Fcices, with a special cast. — Splendid production. Story will please high class trade only, and probably will not draw well. Would not advise booking on that account. If already booked don't be afraid of it. It is cleaner than majority of society pictures. Six reels. — Philip Rand. Rex theatre, Salmon, Idaho.— Small town patronage.
The Truth About Husbands, wifb a special cast. — We can't understand why this picture was made. It has no moral, no plot, and is a poor picture. — Charles Swanson. Opera House. Wahoo, Neb. — Neighborhood patronage.
The River's End, a Marshall Neilan production. — This picture was liked by my people better than any other Marshall Neilan special. — D. Lee Short, Opera