Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000291
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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April 15, 1922 EXHIBITORS HERALD 79 H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. The Grim Comedian, with Jack Holt. — A good picture that will please all. All Goldwyn pictures are good. — E. S. Sutter, Princess theatre, Kansas City, Kan. — Neighborhood patronage. Beating the Game, with Tom Moore. — Good program picture. Add a strong comedy and you will have an evening's entertainment. — A. L. Picker, Rex theatre, Ironwood, Mich. — Neighborhood patronage. Boys Will Be Boys, with Will Rogers. — Not Will's best, but it's good enough. He's too darned homely to draw the women, but the men all fall for him. I'll play anything he makes if there is nobody there but the janitor and me. I'm still swearing by Clarence Badger as director.— J. C. Jenkins, Auditorium theatre, Neligh, Neb. Hoid Your Horses, with Tom Moore. — Tom Moore and his smile always pulls them in. A good picture. Photography wonderful. — AJ. Barton, Carillon theatre, Tisonderaja, N. V. — Neighborhood patronage. His Back Against the Wall, with Raymond Hatton. — A tine Western comedydrama. It is something different than the regular run of Westerns, so made quite a hit. If you want a Western not of the shootin' gallery type, grab this one. — Harold M. Schoonover, Mazda theatre, Aurora, Neb. — Neighborhood patronage. Dangerous Curve Ahead, with a special cast. — Did not see this one. However, we received praise from everyone as they left theatre and I am sure the production is better than average and has a fair drag for box office. Not as big as The Old Nest. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. A Tale of Two Worlds, with a special cast. — I was flirting with a lot of nurses in an Omaha hospital when this one was played so can't give a personal review. It was reported as fairly good entertainment. Presume it to be an ordinary program offering. — J. C. Jenkins, Auditorium theatre, Neligh, Neb. Just Out of College, with Jack Pickford. — A good comedy-drama that pleased. Many good laughs and while the \ Gentleman To See Dr. J. C. Graf | 1 Gee! j 1 That was an awful jolt Doc jf 1 Graf of Stewart, la., gave me, § 1 but I suppose I deserved it. I H 1 may not know much about j| 1 Iowa but I do know "What fj I The Picture Did For Me" so § I I'm sending in a few reports. E 1 Doc, I have a very good rea 1 1 son for not wanting to send in B_ 1 my likeness and I know that 1 1 you will agree with me when 1 1 we meet face to face at our |j jj next convention. PETER KRAUTH, Denison Opera House, Denison, la. 1 ning, the picture holds the interest. — W. J. Powell, Lonet theatre, Wellington, O. — Small town patronage. The Glorious Fool, with a special cast. — This proved a big lemon for us. Too much stalling. Should be about two or three reels. It is a shame to put popular stars in such stuff. — Harold M. Schoonover, Mazda theatre, Aurora, Neb. — Neighborhood patronage. The World and Its Woman, with Geraldine Farrar. — Fair picture. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Neighborhood patronage. The Girl With the Jazz Heart, with Mabel Norinand. — Fair comedy-drama. Very short. Not over four reels. — Will F. Taddiken, Elite theatre Morganville, Kan. — Neighborhood patronage. Hodkinson Cameron of the Royal Mounted, with a special cast. — This picture did a good week's business and pleased 90 percent of the patrons. — Samuel Harding, Liberty theatre, Kansas City, Mo. — Transient patronage. Rip Van Winkle, with Thomas Jefferson.— This kind of stories don't get anywhere from a box office standpoint. Too bad they ever woke up poor Rip. Poorest business in a long time, and I went after it with extra advertising and exploitation. Played three days. — Frank L. Browne, Liberty theatre, Long Beach, Cal. — General patronage. Jane Eyre, a Hugo Ballin production. — An occasional picture of this sort will add prestige to a house, even if they don't like costumes of another generation. Did not do a big business, but brought out the older ones who seldom come. — L. B. Anderson, Lyric theatre, Bainbridge, N. Y. — Small town patronage. Live Sparks, with J. Warren Kerrigan. — Just a fair picture, clumsily acted. Big oil fire a fake. — J. E. Higgins, Majestic theatre, Cullom, 111. — Neighborhood patronage. East Lynne, a Hugo Ballin production.— It's a screen classic. My patrons thought it too sad, however. They like peppy pictures during these hard times.— F. E. Sabin, Majestic theatre, Eureka, Mont. — Neighborhood patronage. The Mysterious Rider, with a special cast. — A fairly good Zane Grey picture. Drew well for a four-day run. — Frank L. Browne, Liberty theatre, Long Beach, Cal. — General patronage. Metro Turn to the Right, a Rex Ingram production.— Go after this one. It will build itself. Extend your run and shout loud. It will stand increased admission and double billing. — A. L. Picker. Rex theatre, Ironwood, Mich. — Neighborhood patronage. Peacock Alley, with Mae Murray. — The best one Miss Murray ever put over. It had the house packed from stage to street. Wonderful picture. — Fred Yerber, Liberty theatre. Corning, N. Y. — Neighborhood patronage. Little Eva Ascends, with Gareth Hughes. — This goes over in fine style and elevates Hughes to a higher plane than he has held heretofore. The thing is done in fine style and is interesting throughout.— W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. Fightin' Mad, with William Desmond. — A class A-l Western. Full of action a..d thrills. One of the best Westerns made. Went over good. — E. S. Sutter. Princess theatre, Kansas City, Kan. — Neighborhood patronage. The Four Horsemen, with a special CONWAY TEARLE in a scene from "Love's Masquerade," a Selznick production. The young lady is Winifred Westover. cast. — Wonderful, to big business and delighted patrons. Charged 55c for all seats. Play :t by all means. — F. E. Sabin. Majestic theatre, Eureka, Mont. — Neighborhood patronage. The Great Redeemer, with a special cast. — Very good title. Audience well pleased. Received a number of compliments. Heavy rain all evening. — Edw. W. Werner, Windsor theatre, Canton, O. — Neighborhood patronage. The Conquering Power, with Rodolph Valentino. — Went over better than The Sheik, with business conditions bad here. Boost it and you will get by big. — A. L. Picker, Rex theatre, Ironwood, Mich. — Neighborhood patronage. Little Eva Ascends, with Gareth Hughes. — A pleasing picture. Good for the whole family. A clean wholesome production. — Charles Swanson, Opera House, Wahoo, Neb. — Neighborhood patronage. A Trip to Paradise, with Bert LytelL — Credit due Bert Lytell for his characterization of "Curly Flinn." As a whole, this is a good picture, though the first reels are of more interest than the last. — E. L. Franck. Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Passion Fruit, with Doraldina. — A really good melodrama with a big time cast. Name is bad, but does not keep people away. Star's dancing is a big asset and can be advertised. It seemed to please and got the people out. — Ben. L. Morris, Olympic theatre, Bellaire, O. The Conquering Power, with a special cast. — A masterpiece in photoplays. Big business to pleased audience. — Charles Swanson, Opera House, Wahoo, Neb. — Neighborhood patronage. Camille, with Nazimova. — A good picture. Did not go over good here as far as box office is concerned, but reports were favorable. — A. L. Picker, Rex theatre. Ironwood, Mich. — Neighborhood patronage. A Chorus Girl's Romance, with Viola Dana. — Good program picture. Viola Dana popular here. — L. O. White, Big Bend theatre, Alpine, Tex. — Small town patronage.