Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000292
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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80 E X II 1 P, I T ORS HERALD April 15, 1922 Paramount Fool's Paradise, a Cecil B. DeMille production.— Most undoubtedly the finest of De Mille's. More tine comments than on anything we have shown in months. A few cases of patrons seeing it second time. Has everything a big feature needs — Sterling theatre, Greeley, Colo. — Family patronage. THE SHEIK, with Rodolph Valentino and Agnes Ayres. — This is not "a western with the cowboys dressed in kimonas," as reported, but "an eastern'' with a lot of Dagos dressed in Mother Hubbards. When a perfectly goodlooking American sheik kidnaps an unsuspecting damsel like Agnes and takes her to his wigwam out among the sand-burs, and a hevamp bandit swipes her and totes her off to his harem behind a sand dune in Arizona, and then the two religious (?) denominations get into a free for all over her, she must be some girl. THE SHEIK is spectacular to say the least, and it has a draught like a suction pump. It drew more business for me than any picture since the days when a dollar bill looked like a cancelled postage stamp. The title and Rodolph are the two main factors that drew them in. The women all fall harder for that guy Rodolph than for Fred S. Meyer of Hamilton, O., and you boys know what that means. If you want to finger a big roll of long green play THE SHEIK and step hard on exploitation. It's there. — J. C. Jenkins, Auditorium theatre, Neligh, Neb. Moran of the Lady Letty. with Dorothy Dalton and Rodolph Valentino. — A good melodrama, but with both stars mis-cast. Patrons disappointed, and box office felt the unfavorable criticism. Played full neck, business dropping every day. Opened great. — Frank L. Browne. Liberty theatre. Long Beach, Cal. — General patronage. Get-Rich-Quick Wallingford, a Cosmopolitan production. — A good clean comedy. Superbly acted. Well directed, and made a direct hit with a small crowd occasioned by very bad weather. — L. R. Moore, Roma theatre, Columbus Grove. O. — Small town patronage. The Bride's Play, with Marion Davies. — An average picture which did an average week's business. — Samuel Harding. Doric theatre. Kansas City, Mo.— Transient patronage. Traveling On, with William S. Hart. — Hart is always a good card for us, but this picture was about the poorest I've seen of him. Cannot recommend this one as I have all of his. — J. Carbonell, Monroe theatre. Key West, Fla. — Neighborhood patronage. The Sheik, with Rodolph Valentino and Agnes Ayres. — Good picture. Well acted. Well produced. Broke all records with the exception of The Kid. — Charles Svvanson, Opera House, Wahoo, Neb. — Neighborhood patronage. The Sheik, wifh Rodolph Valentino and Agnes Ayres. — Oh Boy!. This is a real picture. It has been a month since I played this and my patrons are still talking about it. As a suggestion to my fellow exhibitors, they should preview this with the orchestra and then play the Sheik music and have the piano player sing the song, "The Sheik." I expect to rebook this feature back again, as my country patrons could not get in. — Edwin Lake. Lake theatre. Baker, Mont. Forever, with Wallace Reid and Elsie Ferguson. — One of the most beautiful things it has ever been our privilege to offer. Made mistake, however, of show ing at heavy advance over regular admission. Will stand thirty percent advance to big business. — Sterling theatre. Greeley, Colo. — Family patronage. Get-Rich-Quick Wallingford, a Cosmopolitan production. — This was well received by an appreciative audience. While not true to the book, it was better in that it ended better. Well acted throughout. — W. C. Allen, Casino theatre. Antwerp. N. Y. — Neighborhood patronage. The Little Minister, with Betty Compson. — One of the best I ever saw. Many compliments on this. Unfavorable weather hurt my business, though. — L. O. White, Big Bend theatre. Alpine. Tex. — Small town patronage. The Little Minister, with Betty Compson. — This is a real picture. Will please any audience. Is as clean as a hound's tooth and as pure as the odor of freshly picked violets. Book it and boost your head off. it will make good. — H. W. McCampbell, Auditorium theatre, Carpinteria, Cal. — Neighborhood patronage. Experience, with Richard Barthelmess. — Wonderful picture for the broad minded, thinking people. Did not please only about 60 percent. Over most of the others' heads. — E. Gailey, Crystal theatre, Wayne, Neb. — Neighborhood patronage. The Great Moment, with Gloria Swanson. — Wonderful production from all angles. Pleased a fair sized crowd at regular admission prices, 10 and 25 cents. Book it. — -L. R. Moore, Roma theatre, Columbus Grove, O. — Small town patronage. The Little Minister, with Betty Comp son. — Classed by many as the best the> had ever seen. It is a picture that ai theatres should run, even if the atmosphere is Scottish. It pleases the big majority.— M. D. Foster, Gem theatre, Williamsburg, Kans. — Neighborhood patronage. The Affairs of Anatol, a Cecil B. De Mille production. — Picture not any too good. Drawing power good first night. Second not so good. — A. L. Picker, Rex theatre, Ironwood, Mich. — Neighborhood patronage. One Glorious Day, with Will Rogers. — So original that it goes over big. Trick photography wonderful and appreciated by audience on account of its being so finished. — Sterling theatre, Greeley, Colo. — Family patronage. The Sheik, with Rodolph Valentino and Agnes Ayres. — Here is a good picture for a change. Good drawing power and good direction. The gentle sex seemed to fall for Rodolph. — E. Gailey, Crystal theatre, Wayne. Neb. — Neighborhood patronage. Life, with a special cast. — An average program picture on which we did good business. — Chas. Hurich. Ray theatre, Dickinson, N. D. — Neighborhood patronage. The Sheik, with Rodolph Valentino and Agnes Ayres. — A very good picture that pleased a fair sized crowd at 15 and 30 cents admission. Star and support well cast. Photography fine. — L. R. Moore, Roma theatre. Columbus Grove, O. — Small town patronage. Passing Through, with Douglas MacLean. — By far the best thing he has done since hi> 23!4 Hours Leave. If you can get a mouth organ to accompany the play instead of orchestra it will put it over. — H. W. McCampbell, Auditorium theatre. Carpmteria, Cal. — Neighborhood patronage. White Oak. with William S. Hart.— After previewing we booked this for only two clays, but business showed we should have played it three days. Certainly satisfied the Hart fans better than the two just previous to this. — Sterling theatre, Greeley. Colo. — Family patronage. The Love Special, w ith Wallace Reid.— Out of town when this was run, but box office receipts were very satisfactory, and those whom I questioned about the picture were loud in their praise. — E. L. Franck. Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Affairs of Anatol, a Cecil B. DeMille production. — A picture that gets box office results. Pleased about 75 percent. Good business two days. — Charles Swanson, Opera House, Wahoo, Neb. — Neighborhood patronage. Deep Waters, with a special cast.— Here is a good feature and one that should please all. Some good underwater pho