Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000293
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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April 15. 1922 EXHIBITORS HERALD 81 tography. — Kelley and Roush, Rex theatre. Custer. Okla. — Small town patronage. The Lane That Had No Turning, with Agnes Ayres. — Heavy drama suitable only for adult audiences. Would not pla\ if I could get out of it unless you have strictly high class adult clientele. — Sterling theatre, Greeley, Colo. — Family patronage. Thou Art The Man, with Robert Warwick.— Very good program picture. Book it. You'll satisfy 100 percent. — F. E. Sabin. Majestic theatre, Eureka. Mont. — Neighborhood patronage. Scarlet Days, a D. W. Griffith production.— Had seen a lot of adverse reports, so took it with fear and trembling. It is rough stuff, but splendid acting, and I imagine very true to the time it portrays. '49 and the gold diggers. — Unique theatre, Bricelyn, Minn. — Neighborhood patronage. Behold My Wife, with a special cast. — Not less than 75 patrons remarked favorably on this picture. Seemed to please all classes. This is the sort of picture one takes pleasure in exhibiting. Excellent acting, unusually good story, and not a single s.ub-title or action to offend the most rabid prude. — W. J. Powell. Lonet theatre. Wellington. O. — Small town patronage. Back Pay, a Cosmopolitan production. — Not at all up to what the Fannie Hur,st name leads them to expect. Just passable. — Sterling theatre, Greeley, Colo. — Family patronage. Little Miss Rebellion, with Dorothy Gish. — Don't miss playing this one if you want to convince yourself that you are a nut to let them hand out this kind. I played it to my sorrow and therefore admit I am a nut. — E. Gailey. Cry stal theatre. Wayne, Neb. — Neighborhood patronage. The Little Minister, with Betty Compson. — Did more business on this than on The Sheik. Gave very good satisfaction and pleased non-show-going people. Scotish titles a little hard to read, but picture is so humanly clean. — L. R. Moore. Roma theatre, Columbus Grove, O. — Small town patronage. Straight Is the Way, with a special cast. — Here is a picture that you can advertise to the sky. Played it for two. days. — Edwin Lake. Lake theatre. Baker, Mont. Rent Free, with Wallace Reid.— Should not boost too strong as a Reid picture, rather play up the title, as it does not contain just what the public has come to expect of Reid. — Sterling theatre. Greeley, Colo. — Family patronage. The Conquest of Canaan, with Thoma; Meighan. — Very fine, and enjoyed by all. — F. W. Horrigan. McDonald's theatre. LOUISE LORRAINE appearing in support of George Walsh in Universal's "With Stanley in Africa" serial. I'hilipsburg, Mont. — Mining camp patronage. Burglar Proof, with Bryant W ashburn. — A good little comedy-drama that pleased probably 80 percent. It is clean and good entertainment. — M. D. Foster. Gem theatre. Williamsburg. Kans. — Neighborhood patronage. Male and Female, a Cecil B. De Mille production. — This is one of the pictures you can call a special, and get by with it. While we hit the worst blizzard of the year and had no crowd, the picture was not to blame. — Kelley and Roush. Rex theatre. Custer City, Okla. — Small town patronage. Burglar Proof, with Bryant Washburn. — The poorest Washburn I have seen in some time. If you play it put on a cracking good comedy to help it over. — H. W. McCampbell, Auditorium theatre. Carpinteria, Cal. — Neighborhood patronage. The Sins of St. Anthony, with Bryant Washburn. — Just fair. Patrons not very enthusiastic. — F. E. Sabin. Majestic theatre. Eureka. Mont. — Neighborhood patronage. Amarilly of Clothesline Alley, with Mary Pickford. — An old one reissued, but certainly pleased followers of Mary Pickford. It has a lot of comedy. It will please great at regular admission prices. — M. D. Foster. Gem theatre^ Will iamsburg. Kans. — Neighborhood patronage. Lady Rose's Daughter, with Elsie Ferguson.— About all I can say for this feature is that it is poor. — Kelley and Roush. Rex theatre. Custer City, Okla. — Small town patronage. Humoresque, with a special cast. — Old. but a very good box office attraction yet. and it will please. It is good for second or third showing. — H. W. McCampbell. Auditorium theatre. Carpinteria, Cal. — Neighborhood patronage. The City Sparrow, with Ethel Claytou. — A picture that should be played in every theatre in the United States wanting real program pictures. It leaves the best of taste and is surely a trade builder. Only wish we could get more like it. — M. D. Foster. Gem theatre. Williamsburg. Kans. — Neighborhood patronage. O'Malley of the Mounted, with William S. Hart. — This is a real picture. Bill Hart is at his best in this picture. Personally I am a great admirer of William S. Hart. — Edwin Lake, Lake theatre. Baker. Mont. 23y2 Hours Leave, with Douglas MacLean and Doris May. — Good clean picture. Filled with genuine humor and pleased 100 per cent. — Charles W. Lewis, I. O. O. F. Hall. Grand Gorge. N. Y. — General patronage. Male and Female, a Cecil B. De Mille production. — Never read the book, but judging from the picture it must be a dandy. Elaborate settings. — R. Ross Riley. Wigwam theatre, Oberlin. Kans. The Fourteenth Man, with Robert Warwick. — This is the best Warwick wc have played so far. Very good. — Kelley & Roush. Rex theatre. Custer City, Okla. — Small town patronage. Sick Abed, with Wallace Reid. — Dandy picture, drew well. People talked about it for a week after they had seen it. — A. P. Shaefer. Academy theatre. Ironton. Mo. — Small town patronage. The Witching Hour, with Elliott Dexter.— Fine picture. Better than lots of the so-called specials. Business poor. — L. R. Creason. Palace theatre, Eufaula. Okla. — Small town patronage. Square Deal Sanderson, with William S. Hart. — A fair picture. Hart always draws good here. — Horton & Lattin. Odessa Opera House, Odessa, N. Y. — Neighborhood patronage. R-C Pictures Nobody's Kid, with Mae Marsh. — If this picture will not make money for you. close up until times are better. Fine picture.— H. YV. McCampbell. Auditorium theatre, Carpinteria, Cal. — Neighborhood patronage. At the Stage Door, with a special cast. — This is some good picture, and will ( Thy joermussion,1