Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000297
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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\pril 15. 1922 EXHIBITORS HERALD S5 nd is a regular Sunday school in action, "he people who go to see serials are not he educators, they are Young America. • hich gets its education in the schools. -Ben L. Morris. Olympic theatre, Bel,iire. O The White Horseman (Universal), with »rt Acord. — One of the best Western erials ever issued. It sure gets a crowd pt me. Am on the 13th episode. Gets etter all the time. — J. F. Lawrence. Halls -.eatre. Halls. Tenn. — Neighborhood patpoage. The Terror Trail (Universal), with Cileen Sedgwick. — This is a very poor erial. We started off good, but fell own the worst we ever did on any we ver ran. — Spafding Bros.. Gem theatre, 'aylorville. 111. — Xeighborhood patronWinners of the West (Universal), with *rt Acord.— It has run our receipts up bove par. We pack the house on Satrday matinee. Good picture. The kid^ re crazy over it. — Fred Verber. Liberty leatre. Corning. N. V. — Xeighborhood atronage. [[The Whirlwind (Selznicki. with "harles Hutchison. — This serial is old. ut very good. — C. A. Jordan, Opera louse. Cogswell. X. D. — Small town atronage. Short Subjects Around the Corners (Universal), with • rownie. — Brownie is all they claim for (im. Century Comedies are here. They i ave arrived. — Clark & Edwards, Palace leatrc. Ashland. O. — Xeighborhood patjnage. Now Or Never (Asso. Ex.). with* Har'ld Lloyd. — When you play this one foret your feature. This comedy is a ouble show in itself. Don't overlook it. -A. L. Picker. Rex theatre. Ironwood, 1 ich.' — Neighborhood patronage. Love and Doughnuts ( F. X.), a Mack 'ennett production. — A world beater o: comedy. It you want real comedies qok the new Turpins and Sennetts. hey get the laughs. — Harold M. Schoonver. Mazda theatre. Aurora. Xeb. — 'eighborhood patronage. The Bell Hop < Vitagraph ). with Larry emon. — A ;jcod comedy with many good unts. One of his best. — E. S. Sutter, olumbia theatre. Kansas City. Mo. — •eighborhood patronage. Among Those Present (Asso. Ex.). ith Harold Lloyd. — One big riot. They ;ant more. — Charles Swanson, Opera louse. Wahoo. Xeb. — Xeighborhood pattriage. A Dog s Life ( F. X.), w ith Charlie haplin. — There is not a possible doubt i my mind but what this is one of the 'iost complete comedies on the market. Jt it does not have any box office value, hile it has been two years or more since e showed this first run, the lookers told they did not care to see it again. I el that it took trade away from me. -W. H. Brenner. Cozy theatre. Wihlester. Ind. — General patronage. Buster Keaton Comedies, with Buster eaton. — These are pretty good comedies i . e started to use them in place of Ar■ckles which we had not played out hen the disaster occurred in San Fran'sco. Xot as full of laughs as the old rbuckles, but each one is full of new (1 clever stunts, and Buster's followg is increasing with us. — J. H. Talbert. egion theatre, Xorwich, Kan. — Small >wn patronage. Roping The Black Panther (Pathe). 'th Major Jack Allen.— Oh, what a fake, atrons sure gave me the horse laugh i this one. Wild panther sits calmly on ist and licks its paw while the major throws rope after rope over its head. Any poor comedy beats this, and it cost me over six bucks too. — V. G. Bollman. Castalia theatre. Castalia. Iowa. — Small town patronage. The Sneakers i Educational ). a Christie Comedy. — When a feature is weak it's a Godsend that occasionally we find a comedy that makes up for its shortcomings. This happened to be such a saver on one of our programs. — Fred S. Meyer, Palace theatre. Hamilton. O. Sunnyside ( F. X.). with Charlie Chaplin.— Xot as good as some of his first comedies. — Botsford Bros.. Botsford theatre. Sargent. Xeb. — Small town patronage. Pathe Reissues. — If these comedies, which are all star now. won't bring in business on a good per cent, nothing will in the line of comedies. — Harry E. Bruce. Circle theatre. Kansas City. Mo. — Xeighborhood patronage. Harold Lloyd Re-issues (Pathe). — These are a good buy for a town that has not run Lloyds before. — P. G. Yaughan. Royal theatre. Castalia theatre. Castalia. Iowa. — Small town patronage. Snub Pollard Comedies (Pathe). — While Snub has always been fairly good, they seem to be improving each week. I consider them the best single reeler to be had. — P. G. Yaughan. Royal theatre. Lee's Summit, Mo. — Xeighborhood patronage. Love and Doughnuts (F. X.i. a Mack Sennett comedy. — The only comparison that can be made between Lloyd (all comedians are named in the order of their box office value at this theatre). Chaplin. Keaton and Turpin is in the overestimated opinion that First Xational has as regards Turpin's value. Possibly it's Sennett's and not First Xational's. Ranking Keaton as third, there's as much difference between him and Turpin as there is between "Rogers 1847" and Sterling. This is a good comedy, hut no better than the average Christie or Mermaid, and certainly not worth more at our box office. — Fred S. Meyer. Palace theatre. Hamilton, O. Pathe Review. — We find this a very good reel. Interesting and entertaining. — X. O. Foster. Elite theatre. Otsego. Mich. — Xeighborhood patronage. Aesop's Fables (Pathe). — Run one of these every week and it seems to be one of the best cartoons I ever used. Better than any of them on the market. — R. Xavary. Liberty theatre. Yerona, Pa. — Xeighborhood patronage. CAMERA BARGAINS Modod Picture Camerai at eatt Mving price* Special rofe«.cma; *acount* jc L'NfVFRSALS. Immediate d*Mvar/ aa •■' tio-> « lie Prle "•Fracci. Path* ans OW other* dames atrated la oar abowroon. scud for oar roan pl*t* « * . at one* . free no raqaeet BASS CAMERA COMfMRV 0*pt H. 109 M. Davborn St., Chicago, IB. SATISFACTION ^l^,^1'' GUARANTEED Standard Motion Picture Company Developing-Printing Plain and Art Titles Cameraman furnished on short notice LOWEST PRICES QUICKEST SERVICE 1005-1006 Mailers Bid;. Telepbtie Central 347 Ckica{« IU Tkf Greatest Achievement in Theatre Organ Building SMITH UNIT ORGAN CO. Manufacturers of High-Grade ELECTROPNEUMATIC PIPE ORGANS for Theatre and Home. 413-419 W. ERIE ST. CHICAGO, ILL. USE THIS BLANK Box Office Reports Tell the Whole Story. Join in This Co-operative Service Report Regularly on Pictures You Exhibit And Read in The Herald Every Week What Picture. Are Doing for Other Exhibitor* Fill in this blank now and tend to Exhibitors Herald, 417 S. Dearborn St., Chicago. Title Star Producer Remark* Title Star Producer Remarks Exhibitor Name of Theatre Transient or Neighborhood Patronage City State