Exhibitors Herald (Apr-Jun 1922)

April 15. 1922 EXHIBITORS HERALD 93 Universal Making Boy Scout Serial Adopt Suggestion Made by Will Hays at Recent Conference Following a suggestion voiced by Will H. Hays during one of the preliminary conferences with leaders of the motion picture industry that a picture be made along educational and institutional lines, such as the Boy Scouts of America represent, announcement is made by Carl Laemmle, president of the Universal, that his company has started production of a Boy Scout serial. Is Difficult Subject While Mr. Laemmle believes there may be some difficulties in taking a picture of this nature that will present its educational and historical aspect, as well as hold a great degree of interest, he is confident that it can be done. "It will be our greatest and most heartielt endeavor to make this serial as typical of scouting as it can possibly be made. We are seeking the assistance of Boy Scout authorities and leaders, not only to prevent producing on the screen something which will be colorless, neutral, neither helpful nor harmful, but to assist us in producing something which will be of actual assistance to this vitally active American organization. Will Be Different "A year ago it would have been impossible to contemplate even such a thing as the kind of serial we mean to produce The times would not permit it. N'o one had blazed the way. no one had discovered that the people who see serials would patronize such a serial. A few years ago they wouldn't and exhibitors can't be blamed for hesitating under such conditions from encouraging that type of picture." Montana Cast Selected; Production Is Launched Production on Bull Montana's first comedy, which Hunt Stromherg is making, has been started at the Hollywood studios on the West Coast. The picture. "A Ladies' Man." the story for which was written by Producer Stromherg. :s being directed by Charles "Chuck" Riesner. Selected for the cast are: Claire McDowell. Charles Mailes, Myrtle Lind. Frank Kingsley. Stanhope Wheatcroft. Charlotte Woods and "Snitz" Edwards, with "Spike" Robinson and Billy Elmer — the "faithful two" of Bull's own "personal staff" — on the job in the roles of "Kid" Tracey and "Professor Hoboken." respectively. Surety Film Is Organized; Purchased Mann Comedies This week marks the entrance of a newstate rights firm in the Baltimore territory, where Surety Film Corporation opens offices at 11-13 South Gay street. Baltimore. Md. The company will handle leatures and comedies. The firm is composed of Dr. Nathan R. Smith, president: Honore Palmer, vice-president: John S. Merrill, vice-president: J. Baker Boyd, secretary, and William A. Thomas, treasurer. The first contract made by Surety was negotiated by W. Rav Johnston of Arrow Film Corporation for a number of Hank Mann two-reel comedies. Gary Message in "Movie Chats" A message on business conditions will be conveyed to the public from Judge Elbert H. Gary, chairman of the board of directors of the United States Steel Corporation, through the "Official Urban Movie Chats of the Motion Picture Theatre Owners of America." Several members of the Kineto Company's producing staff transferred their activities to Judge Gary's offices in New York for the purpose of obtaining pictures and an interview with the authority on trade and business conditions. First National Field Men Confer on Coast L. O. Lukan, western district manager and Fred G. Sliter, field manager, of the executive offices. Associated First National Pictures. Inc., are in San Francisco conferring with Manager Sam V. Edwards. Pathe Chapter-Play Ready for April 9 Shipping Industry Is Tied Up With Thrilis of New Serial "Chained to the Anchor," the opening episode of the new Pathe serial "Go-Get'Em Hutch." starring Charles Hutchinson, will be published April 9. An outstanding feature of the chapter play is the fact that throughout, it is closely interwoven with the workings of an important industry — the shipping business. "Hutch" as Ship Builder The opening chapter shows the ceremony that goes with the christening of a ship. Hutchinson is seen as a ship builder and as such takes many hazardous chances with death. He portrays the part of "Hutch" McLelland. owner of a steamship line, who is disguised as a yard hand while learning the business from the ground up. Aim at Thrills In the cast supporting Hutchinson are Marguerite Clayton. Richard R. Neill. Frank Hagney. Joe Cuny, Cecile Bonnel and Pearl Shepard. George B. Seitz produced the film. There is just one big reason why Columbia Projector Carbons are used everywhere : — they make better pictures Incidentally they score high in economy Write for Information National Carbon Company, inc. Cleveland, Ohio San Francisco, Cal. TYPHOON POOLING SYSTEM TYPHOON FAN CO. 345W.39-ST. NEW YORK