Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000310
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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" 'Foolish Wives' opening day at Peoples Theatre beat record attendance by two hundred twenty-four admissions. Second day beat first by one hundred ninety-six admissions. Picture is the most talked of subject in Portland. With weather conditions remaining as they are it will break all records." J. N. MacMEEKIN, Peoples Theatre, Portland, Ore. Carl Laemmles Supreme Production "The tremendous lines of Los Angeles theatre go< have greeted 'Foolish Wives' at Mission Theatre pr e one hundred per cent box office attraction. Receipt :j excess of any picture heretofore shown at this then believe this picture will be the big bright spot of th«e for exhibitors. Capacity house greeted our premio formance. Seats sold at five, three and two dollars I anticipate a run of from eight to ten weeks. Con;il tions." HARRY DAVID, Managing Direcs Mission Theatre, Los Angeles li "Broke all records for house." HARRY ASHER, Park Theatre, Boston, Mass. "First week's business with 'Foolish Wives' at the Roosevelt Theatre indicates record run on State Street. Press and public unanimous in their unqualified praise." NATHAN ASCHER, Roosevelt Theatre, Chicago, 111.