Exhibitors Herald (Apr-Jun 1922)

Page scan 000311 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000311
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Records Evtff where (are crumbling before the if this terrific .mnsaiton "The most remarkable business that Philadelphia has ever known in the history of theatre business is being done at the Aldine Theatre where 'Foolish Wives' is playing. We are turning away more money than we are grossing at the box office. We were forced to stop seat sale at eight-thirty tonight. People demanded to be admitted." GENE FELT, Aldine Theatre, Philadelphia, Pa. rial played Wednesday to fifty-two hunseventy nine people notwithstanding rain all evening since six-thirty. Picreceiving great publicity and mouth to n advertising. All previous records of >icture production in any San Francisco re completely shattered." ROTH & PARTINGTON, Imperial Theatre, San Francisco. "Picture went over greater than anything ever attempted before in this city. Forced to close box office several times in order to keep traffic from being blocked. There is no question that Carl Laemmle's great expenditure will come back several times, as he is deserving of same. Picture pleased everybody and no question of today's success being continued." HARRY HART, Butterfly Theatre, Milwaukee, Wis. Universal SuperJewel by and v/rth Von Strohei'm