Exhibitors Herald (Apr-Jun 1922)

36 EXHIBITORS HERALD April 22, 1922 jWARTIN J. QJJIGLEY PUBLISHER/ & EDITOR Published every Wednesday by Martin J. Qolftley. Editorial and Executive Offices: 417 South Dearborn street, Chicago, Illinois, (Telephone: Harrison 9248-9249.) Vpw York Office: 1476 Broadway. (Telephone: Bryant 130S and Bryant 5111.) Los Angeles Office: 453 South Spring St.. (Telephone 600-10.) All Editorial and Business Correspondence should be addressed to the Chicago Offices. Subscription Price: United States and Its Possessions, Mexico and Cuba, $3.00 a year; Canada, $4.50 a year; Foreign Countries (Postpaid), $5.00 a year. Single copy, 25 cents. Copyright, 1922. All Bights Reserved. Copyright throughout Great Britain and Colonies under the provision of the copyright act of 1911. Vol. XIV April 22, 1922 No. 17 Mr. Carl Laemmle With the recent completion of his sixteenth year in the motion picture business it may be properly remarked that the career of Mr. Carl Laemmle, president of the Universal Film Manufacturing company, affords excellent grounds for thoughtful contemplation by young men in the industry. There are those who are quick to credit the commercial progress of Mr. Laemmle since the time, sixteen years back, when he opened a store front show on Milwaukee avenue in Chicago to the great opportunities of an industry which developed in rapid strides. These persons seek to explain Mr. Lacmmle's present position more by the fortunate selection of the motion picture business as a field for his life's work than by the industry, vision and intelligence which are usualy held accountable for signal success in any line of work. One needs to consider but briefly the career of Mr. Laemmle to be convinced that it is a record of great enterprise, unremitting industry and a very high order of ability. Initially, Mr. Laemmle, from his limited experience in the modest show hall in Chicago, foresaw as an approaching reality a great, new industry and this at a time when the then captains of finance and commerce not only did not share in the vision but they could not even be made to listen to such a forecast. Mr. Laemmle's association with the motion picture producing and distributing business did not come as an accident; on the contrary, against obstacles that would have discouraged a less enterprising and courageous character he set out on a determined plan to make a place for himself in the industry which was just dawning. For six years Mr. Laemmle struggled against the organized monopoly of the day, gradually getting a firmer foothold in the business through the establishment of exchanges at various points in the Middle West. On May 1, 1912, the Universal company was started and it immediately plunged into the contest to make independent operation possible in this business. The contribution of Mr. Laemmle, personally, and of the Universal company in this contest, were very great and should not be forgotten by those who came later into the industry and found that independence had been fought for and won. Mr. Laemmle, firstly, must be credited with the vision that caused him to tie his fortunes to the motion picture business and, secondly, with the ability not only to make good in the industry but the ability to keep his company from the very start among the leading companies of the business throughout the world. Hence, the success, upon which he is to be complimented on the sixteenth anniversary of his entrance into the business, has come as a logical and well-merited reward. Re -Takes J. R. M. These radio bugs are interesting. * * * They greet one another with, "Good morning, Smith; how's your antennae?" and Smith comes back, "Ohm all right 2,000 strong." * * * No Radio for Us We were tempted to install a set in our hall bedroom until we read that energetic and longwinded politicians were using them to broadcast their speeches,! and we threw the nucleus — a binding post — out of the window. * * * Vamps Are Coming Back Speaking of nuts, though, didja see where they're making squirrel comedies in New York. Yes, they have a squirrel vamp, squirrel hero and squirrel heroine and a N. Y. newspaper man is writing some nutty titles. * * * Mouthy Guys The hoof and mouth disease is breaking out in golf circles. They hoof it all day, and sit around at night and lie like gentle-: men. * * * Away Outa Date That Chicago prof, who said "motion pictures have a great influence on the human mind," said a mouthful, but it has been some time since he attended a film show we fear for he further remarked that "a student came back to study Latin but his mind was following the wiles of the 'vamp' who portrayed in the picture." It's been a long time, Prof. O'Shea, since 'vamps' occupied our screens. * * * We like this line in a contemporary— The Script — published on the West Coast "With Mallets toward none, and Clarity for all!" * * * Doesn't Recognize Him New Jersey has a spook, and is all excited over it. The ghost hasn't walked in so long in Jersey they don't know what to make of it now that good times arc here again. • • * Too Realistic That New Orange scenarioist who tried to act out his own script, and landed in jail, probably thought he couldn't be any worse than some of the actors who would have a shot at it. * * * That loud noise you hear in the projection room is a bunch of quiet exhibitor! looking at "The Leather Pushers." * * * 'Tis said New York folks don't cari for Western pictures. Last week 25,00f New Yorkers took out licenses to earn pistols — so that shootin' stuff is no novelty to them. * * * Voting for Wine et Beer These are B. V. D. days— "Bury Vol stead Days" — in every council chambei in the land. * * * Galli-Curci ought to keep in her owi. territory. Think of going to Los Angcle to pull that "$40,000 jewelry robbery' story. * * * More of 'Em There Nowadays the kids don't know whcthci to go to Arizona and become cowboys oi go to Hollywood. IN THIS ISSUE OF SPECIAL INTEREST Elaborate Press Book* Arc Money \\ uted, Baj * Cohen 49 "The Washington Convention," an T. o. o. c. win Aid Thomas B. Inee Editorial, by Martin .1 lliilnlcy . 35 Fight on "Leech" Films 49 A mrriniii, Not llrlfi-h. I-'IIiiin Draw in England 50 DEPARTMENTS NEWS OF THE WEEK Pictorial Section 43 The Week In \c>> \ nrk 48 \ln\H Declare* Be Will Work With Money Making IiIchn 50 and fur Exhibitor* 37 The Theatre 51 OrKanlaatlon <>r M. I*. P. II. v. Com Nc^Npicture* 50 plated and Ofllccrii Elected 37 Reviews U Six Exhibitor organization* Hold Public nit he i.cngu" 05 important Convention! 30 Touring with H. e. \. 70 Hup* Mine La VI Sherlfl for Prejudice Lett era from Reader* 711 III Picking Jur» its Whnl the Picture* lllil for Me 73 If ansdeld, O., Mayor lirfiiNi-x to Theatre l'.i|iil|iioeiit S3 Clone Theatre* During Leal 30 Chicago Trade Evcntx so < ole Qlve* lenet* on Distribution Chicago Personalities hy Mac ... 87 siatem of lt-< Picture* 3S Guide to Current Picture* 88