Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000352
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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44 EXHIBITORS HERALD April 22, 1922 Thirty-two foot Bombarde pipes being voiced in the open just outside of Robert-Morton organ factory at Van Nuys, Cal. Estelle Taylor has been selected to play the "1922 Vamp" in the Fox production of "A Fool There Was." Miss Taylor, a brunette beauty, was chosen from among fifty actresses for the role. Emmett J. Flynn will direct. Others in the cast are Lewis Stone, Marjorie Daw, Mahlon Hamilton, Wallace McDonald and William V. Mong. Famous Players-Lasky's new exchange at St. Louis indicates the permanency of the film buildings being erected in all territories. Electricians at Universal City are as temperamental as stars. They "gotta" have music with their meals. They have rigged up a loud speaking wireless receiver in "U" cafeteria. Special advertising stunt was arranged by the Capitol theatre at Superior, Wis., to exploit First National's "Tol'able David," starring Richard Barthelmess. The CapUol stunt is described in "The Theatre" department of the "Herald.