Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000353
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Vpril 22, 1922 EXHIBITORS HERALD 45 Dorothy Mackaill it star in Syracuse Motion Pictures Company films which Producers Security distributes. Garden time. Gladys Walton, star in Universale "Second Hand Rose," is master of the shovel. Newest photograph of Claire Windsor, seen in John M. Stahl-First National picture, "One Clear Call." Frank Urson has just been signed by Marshall Neilan to direct his next picture, "Her Man." One hundred and twenty-six exhibitors, exchange men, press representatives and public officials attended luncheon tendered by Illinois theatre owners during their convention held last week at the Sherman hotel. Photograph by Kaufmann & Fabry Co. Getting in trim. Douglas Fairbanks puts his recently appointed Far Eastern representatives through daily athletic exercises to get them in shape for their duties. In the picture are: Howard A. Boyle, sales manager for the Far East; the producer-star, and Seymour Hiiliard Pierson, general manager of the United Artists' Tokio office. Louis Victor Eytinge, "lifer" in Arizona prison, examining Universal's screen version of his story "The Man Under Cover." Eytinge recently contributed an article to the "Herald."