Exhibitors Herald (Apr-Jun 1922)

54 EXHIBITORS HERALD April 22, 1922 "Peacock Alley" photographs when you get them and that you enable us to pass on to readers your excellent description of 'hat and subsequent endeavors. — IV. R. W. * * * THEATRE EDITOR, Exhibitors Herald. Dear Sir : Herewith suggestions on what to do and what to play after one books the 750-foot reel, "Lyman Howe's Ride on a Runaway Train," released by Educational. We used it two days and it satisfied our customers and they went out talking about it. If you have no orchestra or trap drummer, borrow from some music house or from a drummer one locomotive bell, one locomotive whistle and one slide whistle. Use them for effects during the picture. Thumb tack a sheet of coarse sand paper on a cigar box and use two of them for sand blocks to give the effect of exhaust steam. At the opening of the picture we had our organist play "Casey Jones" until the title, "All Aboard." Then, as cartoon shows tramp being knocked off of the trick, a few bars of "It's All Over Now." As the hand car appears ahead in the path of the engine we used a fast hurry with locomotive effects. From then on our organist played a fast gallop until the crash at the finish. Here 1 had a man on the stage use a glass-crash and drop some iron castings on a sheet of galvanized tin. Then the organist played a funeral march. As the train makes dips and turns the slide whistle is used very effectively. The audience, all this time, are shrieking and laughing. While the train is running away all the lights in the theatre are turned out. This requires about four minutes. We used this special novelty reel to close the show and after the crash the house lights were turned on. The reel can be used and put over in any style, size or class of theatre. We featured it here in our advertising, as you can see in the enclosed photograph of the theatre. Yours very truly, CHARLES H. RYAN, Garfield theatre, Chicago, 111. * DEAR MR. RYAN: .It the risk of not being understood by many -who will read and profit by your letter, we herewith record our opinion that it's "the berries." If there's a showman who can't take that reel now, following your instructions, and mop up with it — well, we don't believe any of the kind that can't read 'his department. We're relaying gratified readers' thanks to von in advance herewith. Every time you get that camera into action and send in a ready money idea we -wonder why you don't do it more often. We've always got an idea that we're missing something if the space bet-ween letters is very long. H e always knozc, however. that something is coming and that it will be a something worth waiting for. Thanks for the present letter and photo. Do you -want the picture returned? Let us know if you do. And, again, thanks — IV. R. IV. EXPLOITING "The Connecticut Yankee" at Ogden, Utah. This "Lochinvar" chased Old Man Gloom and packed the Ogden theatre. A Modern I Lochinvar WIIKN Lady Heron sang ot Lochinvar, the hero "sc faithful in love and so dauntless it war'' in Sir Walter Scott's "Mar mion," she didn't know anything about the trials and tribulations o motion picture exhibitors or sin might have sung of a resident o ( )gden, Utah, instead of fair Loch invar. I\ l tab. the exhibitors are the fightin kind who refuse to be stopped by business depression. Good pictures an novel exploitation, they find, can over come almost anything. The management of the Ogden th< atrc, Ogden. Utah, when they bookc "The Connecticut Yankee," the Williai Fox feature, spent considerable time plai ning their campaign to bring the peop in and they centered their efforts on tl horseman — their "Lochinvar" — whot picture is presented herewith. "Lochinvar" rode out of the west ar chased a thousand "Glooms" up alio; and across lots. Before the sun had S on his first appearance. Ogden had sii rendered unconditionally. The childn took their narents and the parents to( their children.