Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000403
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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April 29. 1922 EXHIBITORS HERALD You're Right, Mr. Harris — and Thousands of Exhibitors Know It! xCl THEATRE PicW«* CENTUM THEATRE W. F. HARRIS OFFICE OF pHoNF loSS , — Va.. 1 BROADWAYTHEATRE PHONE 10SS 1922. Petersburg, * fierier8 ■»■ , R. Kan* corp. • cle Wen, y,lS'band. t r^e four H -ia VV Wi*8' aod : Behold „n their i^Sve P1*7"™ opP°rt^t< 8f a^or7 SatoJi rss,A ' ««• tu.«"iS> <">4 !t «»t ' "fill! «"4 * parens cant ha3 to ore jiC3 .asue. *?h/ds -j our 3 verr truly* And here are some current (-paramount Qlassics BETTY COMPSON in "The Green Temptation" ETHEL CLAYTON in "The Cradle" "IS MATRIMONY A FAILURE?" With an all-star cast "THE GOOD PROVIDER" Created by Cosmopolitan DOROTHY DALTON in "The Crimson Challenge" GLORIA SWANSON in Elinor Glyn's "Beyond the Rocks" JACK HOLT AND BEBE DANIELS in "Ncrth of the Rio Grande" GEORGE FITZMAURICE'S "The Man from Home" With James Kirkwood AGNES AYRES in "The Ordeal" THOMAS MEIGHAN in "The Bachelor Daddy" WALLACE REID in "Across the Continent" OVER THE BORDER" With Betty Compson and Tom Moore GEORGE MELFORD'S "The Woman Who Walked Alone" With Dorothy Dalton