Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000423
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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\pril 29, 1922 EXHIBITORS HERALD 19 Ike Independent Market sensation of 1922! I AM THE The picture with as much thought and effort behind it as any legitimate play ever had. Directed by EDWIN CAREWE with ALICE LAKE KENNETH HARLAN GASTON GLASS ROSEMARY THEBY NOAH BEERY WALLACE BEERY BigA are \_/ are EDWIN CARE W E PICTURES CORPORATION" B. P. Fincman. Pres. B. F. Zeidman.Y. Pres. Distributed by AFFILIATED DISTRIBUTORS, Inc. 133-135-137 West 44th Street New York City, N . Y. Ecjuin Carewe's Production, "I am the Law," was adapted by Raymond L. rock from the "The Poetic Justice of Uko San," as published in "Outing" by MES OLIVER CURWOOD AM THE LAW" is now ready for screening. I have seen itand I am now ordering to press the largest national advertisiig campaign ever placed behind a single picture in the hstory of the picture business, firm in the conviction that ve have the "Independent Market" sensation of 1922. i *