Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000426
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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22 EXHIBITORS HERALD April 29, 1922 JUST A FEW FIRST RUN BOOKINGS!! John E.Coutts mystified millions of people btj sawing a lady in half with a giant saw in full view of the audience in America's leading vaudeville theatres HOW IS IT DONE? This sensational film expose solves the great: mystery of the year in a great TJox Office knockout packed with thrills and novelty SEE THESE EXCHANGES Alexander Film Corp., Greater New York, Northern Jersey, Masterpii Attractions, Eastern Pennsylvania, Southern Jersey, J. Cone, Califorr Arizona, Nevada, Federated Film Exchange, New England. Tons of newspaper and word of mouth publicity have paved the way for you/ Dont write Wire, phone or come to New York yourself Weiss Brothers* Clarion Photoplays, k 1S40 Broadway , New York.. Bryant 327 Premiere New York Booking Dr. Riesenfeld's Rialto Theatre, Anniversary Week— April 23 ! Riesenfeld's Rialto, New York, week of April 23rd. Shubert's Rialto, Newark, week of April 23rd. Symphony, Los Angeles, week of April 23rd. Sheridan Square, New York, week of May 7th. Entire West Coast Circuit in California And Hundreds of Other First Run Theatres in the United States.