Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000428
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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24 EXHIBITORS HERALD April 29, 1922 From "The Film Daily" (Formerly wids) Monday, April 10, 1922 Short Reels Are y'u gettin' full value from 'em? Are y'u playin' 'em up. As y'u should? It's worth thinkin' about. 'Cause when y'u handle 'em right. They're sure fire. Take th' Strand. F'r instance. Runnin' latest Chaplin. Last week. Ol' Joe Plunkett worked overtime. Got t'gether lot of short stuff. Some better'n others. But all purty good. An' put over th' whole dinged program. An' it went over. With a wallop. In it was a Post Nature of a terrior. In th' country. An' it was so good. That th' crowd applauded. Dunn' th' middle of it. An' y'u know how unusual that is. But all th' stuff went over big. Just a tip. If y'u aren't botherin' with your "fillers." Start doin' it. They're a lot more'n that. Give 'em a lot of attenshun. An' they'll pay big dividends. The "Film Daily" must have seen OUR subjects. We have the most distinctive and most diversified short reels in the whole wide world. Improve your program with: Prizma Burr Novelty Review Tony Sarg's Almanac Felix Kat .Out of the Inkwell Funny Face and Marcus Cartoons Jo-Rok Comedies (1 reel) Folly Comedies (1 reel) Chester Snappy Comedies (1 reel) Hall room Boys Comedies (2 reels) Chester Snooky Comedies (2 reels) Monty Banks Comedies (2 reels) Billie Comedies (2 reels) Scattergood Baines Irving Cummings 2 Reel Westerns Sunset Burrud Polychromes Federated Screen Snapshots Great Narratives of the Old Testament CELEBRATED PLAYERS FILM CORPORATION 810 So. Wabash Ave. Tox Building CHICAGO MILWAUKEE