Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000429
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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April 29, 1922 EXHIBITORS HERALD 25 "THE SPICE OF THE PROGRAM' REG. U. S PAT. OFF. This Sign Turns the Crowds! When your competitor's feature is as good as yours, turn the crowds in your direction by presenting Educational Pictures on your program, and exhibiting our posters and lobby cards prominently in your theatre entrance. Half your program is made up of Short Subjects — and your audience knows it. They know, also, that Educational Pictures are the best Short Subjects obtainable, and that, when they see our trade-mark outside a theatre, they are insured a whole evening's entertainment inside. The following Short Subjects make well-balanced programs CHRISTIE COMEDIES TORCHY COMEDIES MERMAID COMEDIES CAMPBELL COMEDIES TOONERVILLE COMEDIES By Fontaine Fox SHORT-REEL FEATURES By Selig-Rork WILDERNESS TALES By Robert C. Bruce SKETCHOGRAFS-CARTOONS By Julian Ollendorff FIRST NATIONAL KINOGRAMS The Visual News of All the World AND SPECIALS LIKE THE BATTLE OF JUTLAND and HOW TO GROW THIN Twelve Millions of People are being told constantly about Educational Pictures They are NATIONALLY ADVERTISED SHORT SUBJECTS EDUCATIONAL FILM EXCHANGES, Inc. E. W. HAMMONS, ^President