Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000430
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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26 EXHIBITORS HERALD April 29, 1922 How to Put Over a BIG Picture in a BIG Way Our National Direct to the Public Campaign Is Putting "The Rosary" Over BIG for Exhibitors First National has fictionized the story of this picture and is sending it out FREE to any newspaper desiring it. Half a hundred newspapers are already running this story in serial form. Everyone is reading it. Cash In On This Publicity! If a newspaper in your section is running the story, grab the picture quick. Your audiences are ready made. Or, if not, book the picture and get your local paper to write to First National Publicity Department, 6 West 48th St., New York City, for proofs of the story and detail information. We will furnish the story in proof with photographs, in shell plate or mats with illustrations — FREE. GRAB THIS CHANCE QUICK! Selig-Rork present one of the most thrilling, heart-throbbing dramas of the year. It is now making good everywhere. THE ROSAR1 Original story by BERNARD McCONVILLE, inspired by the theme of the play by Edward E. Rose; Directed by Jerome Storm. Photographed by Edward Linden; Technical Director, Gabe Pollock. A FIRST NATIONAL ATTRACTION r