Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000444
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

40 EXHIBITORS HERALD April 29, 1922 "One Clear Call," John M. Stahl's latest picture for First National, holds 'em out at California theatre, Venice. J. W. Aston, head of Photoplay Title Company, with headquarters at 5828 Broadway, Chicago. The company manufactures a "white on black" title by means of a patented process. Although Mr. Aston specializes in negative subtitles, he it making art trailers for the Balaban & Katz houses and a number of other theatres in Chicago and vicinity. Fred S. Meyer, manager director, Palace theatre, Hamilton, O., signing contract and check for $2,500 calling for one week's run of D. W. Griffith's "Orphans of the Storm" at the Palace. This is said to be the biggest contract ever signed in Hamilton amusement circles and this fact alone is responsible for the limitless publicity which the Palace and "Orphans of the Storm" it receiving. When Dave Bancroft of New York Giants strayed from camp while the team was on the Coast a frantic search was made for him. And this is where they found him — being fed bon bons by Marie Prevost, Universal star The radio in production. Left to right: Leatrice Joy, Raymond Griffith, George Dromgold, Marshall NeiUn, Matt Moore and Frank Urson listen in on instrument installed at Neilan studio for keeping in touch with players while on location.