Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000445
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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pril 29, 1922 I. XHIBITORS HERALD 41 Live wire accessory force, Carl Krumrei, S. A. Westall, new manager, Miss E. Holzman, H. A. R. Dutton, president of Argus Enterprises, Miss E. M. Virgil, E. A. Van Husan, retiring manager, and Wesley Mansfield. Those who make for office and sales efficiency at the Omaha branch of Fox Film Corporation. Sid Meyers is hustling manager of this link in the Fox chain of exchanges. The group that is making Universal's anniversary a big success in Mid-West. Left to right: L. R. Pierce, M. G. Rogers, H. Novitsky, H. F. Lefholtz, manager, E. H. Strickland and B. Tillsworth. Motion Picture Industry in Omaha Intimate photographs of the sales and office forces of exchanges and accessoryhouses atthe Nebraska metropolis. Photographs snapped by Harry E. Nichols, field representative for the HERALD. Eddie Alperson (left), First National manager, who has just closed a contract with J. W. Hughes (center), New theatre, Alliance. Others are: J. L. Winn, Charles Peavey, Educational chief, and E. R. Coffin. Pathe's wrecking crew at Omaha. Left to right: Charlie Taylor, manager, M. L. Overman, Miss Maude Carvill, cashier, Joe Bradley, who is with Associated Exhibitors, O. W. Hanson and C. J. Riggs. In trim to sell "School Days," which has been purchased for Iowa and Nebraska by Federated. Left to right: M. M. Marcus, Harry Muir, Al Kahn, general manager, and Sam Goldflam. Find an exhibitor in the Middle West who doesn't know Steve O'Brien (right), Select's new heavyweight manager at Omaha. B. F. Lyon, field representative for Select Pictures, is at the left.