Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000446
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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42 EXHIBITORS HERALD April 29, 1922 Sir Auckland Geddes, Great Britain's ambassador to the United States, familiarizes himself with the production of motion pictures. He has willing tutors in Jesse L. Lasky, vice president of Famous Players-Lasky Corporation, and Gloria Swanson, one of the company's stars. Lady Geddes was an interested observer during her husbands tour of the plant. Dorothy Phillips, star in Allen Holubar's First National film, "The Soul Seeker," learning to man the schooner, "Apollo." Billy, Claire Windsor's 4 year old son, hopes some day to be a First National star like his little friend, Jackie Coogan. Miss Windsor appears in John M. Stahl's "One Clear Call." Nate Frudenfeld (left), exploitation expert for World Realty Company, Omaha, and Arthur A. Frudenfeld, manager of new World theatre. Producing unit of Syracuse Motion Picture Company leaving New York for Florida to complete its first feature, the distribution of which will be handled by Producers Security Corporation. In the foreground of the picture are Hamilton Smith, director, Dorothy Mackaill and Wyndham Standing. A. R. Nininger has been appointed manager of Associated Exhibitors branc h office at Atlanta, Ga., by President Arthur S. Kane.