Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000447
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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April 29. 1922 EXHIBITORS HERALD 43 "Freckles" Barry, Marsha l Neilan star, patiently waiting for the Easter egg to hatch. Left to right: Alfred E. Green, Paramount director; David Warfield, veteran of the stage, and his friend, Thomas Meighan. First and only time Buster Keaton, First National star, was caught smiling. Elaine Hammerstein in one of the beautiful gowns she wears in her Se'znick picture, "Evidence." Clarion Photoplays' film expose of "Sawing a Lady in Half." The Society of American Magicians, Harry Houdini president, has protested exhibition of this picture. The magicians' letter is addressed to Broadway managers. ibers of the Theatre Owners Chamber of Commerce of New York City attending their third annual convention ie Astor hotel. William Brandt, who retired as president of the organization on April 20, stands in center of picwith gavel in hand. Other familiar faces may be seen in the photograph.