Exhibitors Herald (Apr-Jun 1922)

46 EXHIBITORS HERALD April 29, 1922 Pick Greatest All-Star Cast for "Hollywood Follies" Screen Personages on Program of Entertainment to Be Given by Writers Guild (Special to Exhibitors Herald) LOS ANGELES, April 18.— A truly all star cast, probably one of the greatest ever assembled for a single performance, will take part in the "Hollywood Follies" which is being presented at the Philharmonic Auditorium on April 22 by the Writers under the auspices of the Screen Writers Guild. ARTISTS whose names and personalities are known in cities and hamlets throughout the world will take part in the show. The "Follies" is acted, directed, written and the music composed entirely by screen people. Players who have refused large sums for performances in New York, London and Paris will take part in the show, which can only be seen in Los Angeles for the one and only performance. * * * Mary Pickford and Charlie Chaplin will take part in the "Follies." Lois Wilson, Shirley Mason, Lila Lee, Carmel Myers, Agnes Ayres, Marion Aye, Patsy Ruth Miller, Jack Mulhall, Mildred Davis, Clara Horton, Pauline Starke, Helene Chadwick, Claire Windsor, Jacqueline Logan, May McAvoy, Carl Gantvoort, Edith Roberts, Tully Marshall, Edwin Stevens and Lupino Lane are included in the partially completed list of screen notables who have volunteered their services to make the "Follies" an epic performance. Other screen celebrities who will add lustre to this great all star aggregation of players are : Sylvia Breamer, Gertrude Astor, ' Virginia Adair, Beatrice Arnold, Sophie Bernard, Ruth Boyd, Ruth Clifford, Ora Carew, Evelyn Carew, Eleanor Clark, Pauline Curley, Najel Coleman, Leanore Casey, Kathleen Clifford, Shannon Day, Stella Delanti, Virginia Faire, Helen Ferguson, Gladys Gelland, Dorothy Gordon, Madelene Hurlock, Marcia Heath, Avis Hughes, Menifel Johnstone, Kathleen Kirkham, Lydia Kastner, Leonore Lynnard, Fay Lampert, Milly Lou Mobley, Helen Merman, New Newman, Sybel Nelson, Gertrude Olmstead, Cynthia Penn, May Pelletti, Fritzie Ridgeway, Ruth Renick, Jean Spencer, Marion Spencer, Virginia Valli, Betty Reinhold, Vivienne Thew, Leigh Wyant, Maude Wayne, Gladys Whitefield, Robert Agnew, Ray Atwell, Ewart Adamson, Lionel Belmore, Monte Collins, Jr., Gordon Clifford, William Carelton, Art Fried, Caward Garrett, Gaston Glass, Allan Hale, Otis Harlan, Mitchell Lewis, Ernie Miller, William Mong, Bernard McConville, Bert Lin ley, Wallace McDonald, Adolph Menjoy, James Olds, Richard Tucker, King Zanev' Lou Anger, Carrie Clark Ward, May Alden, Eddie Sutherland, Milton Schwartz, Dale Fuller and Leo White. * * * Marion Fairfax, author, producer and playwright, is general chairman of the "Follies" organization, with Frank Beresford, who has staged more than 100 successful musical shows, including the Fritzi Scheff productions, general stage director. The book for the "Follies" was written bv Waldemar Young and Al Cohn. Harvey Thew wrote the lyrics. The music was arranged by Aubrey Stautfer. Louis Gottschalk is musical director. Martin Justis, artist and illustrator, now a director, sketched the design for the "Follies," and is also acting as general art director for the organization. Assistant Directors Association Proposed At Meeting in N. Y. (Special to Exhibitors Herald) NEW YORK, April 18. — A meeting for the purpose of forming an association of assistant directors in the East, similar to the organization now existing in Los Angeles, was held here recently. Among those in attendance were Bert Sutch, assistant to D. W. Griffith, who acted as chairman of the meeting; Ben Behrens, George Kleine, Warren Fromme, Joseph Boyle, Charles Berner, Frank Bates, Eddie James, Al Reibach, Charles Van Arsdale, Billy Hamilton, Eddie Lawrence, Chaddy Graham, William Harvey and Cullen Tate. Another meeting will be held in the near future when the forming of an association will be discussed further. Paramount Australian Chief to Visit America (Special to Exhibitors Herald) NEW YORK, April 18.— John W. Hicks, Jr., managing director of FamousLasky Film Service, Ltd., of Sydney Australia, will sail for America on Ma\ 10 to visit the home office after a year'? absence. Arrangements for the extension oParamount distribution to Java and tin Straits Settlements will be one of th< matters that home officials will take U] with Mr. Hicks on his arrival here. Ac companying him will be Mrs. Hicks an< a new member of the family who arrive< recently. Agricultural Industry To Be Shown in Filmi (Special to Exhibitors Herald) PEORIA, ILL., April 18. — D. C Thompson, former secretary of the Illi nois Agricultural Association, and E. I Bill, former director of publicity for th state farmers organization, have organ ized a company to be known as "Home stead Films, Inc.," with offices in Peori; 111., to produce films of the agricultur. industry. C. L. Venard is the third incorporate Production Started on New Mae Murray Filn (Special to Exhibitors Herald) NEW YORK, April 18— Robert Leonard has begun studio work < "I5roadway Rose," the forthcoming Ti fany Production in which he will presc Mac Murray. MONEY MAKING IDEAS Successfully by Their Patronage W hie h Have Exhibitors to Been Used Build Up By W. RAY ERNE (Rialto theatre, Charlotte, Mich.) Here is an idea which can be used by any exhibitor with success. It is an appeal to "community pride" and every community will respond if it is properly handled. Instead of explaining in detail, I will present a copy of a printed slip I sent to every one in Charlotte, which is self-explanatory : Thru new booking arrangements just completed, I have been offered the opportunity of giving to the theatregoers of Charlotte and Eaton County a series of pictures comprising the very best obtainable on the present market, but at a rental price far above that usually paid for pictures in a town of this size. This arrangement also enables me to play them in most cases either before or immediately after their runs in Lansing, Battle Creek, Grand Rapids and Jackson, whereas the usual method is to allow them to become six months or a year old before playing in a small town, due to the high rental cost when they are new. Allow me to list for you a few of the best that I have in mind: Cecil DeMilles "Saturday Night." Thos. Ince's "Mother of Mine." Anita Stewart in "Sowing the Wind." "A Man's Home," with Harry T. Morey, Charlotte's own star. "The Four Horsemen" at popular prices, not two and three dollars a seat. Mabel Normand in Mack Sennett's "Molly O" said to be even better than "Mickey." H. O. Davis' "The Silent Call," with Strongheart, the "dog that is all but human." Chas. (Chic) Sale in "His Nibs" in which this versatile actor plays seven different characters. Doug Fairbanks in "The Three Musketeers" at prices within your reach. It's Up to You April shall be "better pictures month" if you say so. I contend that the people of Eaton County have just as much right to see motion pictures when they arc brand new as have the people of any of the larger cities, and they shall, providing they want to. Here's my proposition: On March 30-31 and April 1st, I have booked Cecil B. DeMille's "Fools Paradise," his very latest, biggest and best picture, a picture that was not run in any tbeatre outside of New York and Philadelphia before March 11th, and then only in the very largest. This picture is brand new, it's bigger than a circus, and was shown to the people of New York at $1.50 and $2.00 a seat, packing the theatre at every show thru an extended run. If you assure me, thru your patronage on these three days, that you want the very best, I will book every one of the above named along with some other good ones that I have in mind, for the month of April, and will continue to do so as long as your interest and patronage warrants it, and I'm going to present them, not at ten and twenty cents, as that would be financial suicide; but at prices where any one can afford to attend. Again I say "It's Up to You." Yours for Entertainment, W. RAY ERNE, Manager The Rialto Theatre. You can tell the world it works