Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000453
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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pril 29, 1922 EXHIBITORS HERALD 49 DECATUR. ILL. — "Foolish Wives" bus line and electrically lighted cutout inflate Empress run of Universal film. KANSAS CITY, MO.— "Follies Girls" arrive at Newman's theatre on "Connie Special" for elaborate prologue to "Polly of the Follies," First National feature. BROOKLYN, N. Y.— Marc Lachmann, Universal representative, takes Miss du Pont oyer stunt hurdles, drawing crowd to Strand opening of "Foolish Wives." CONNERSVILLE. IND. — C. F. Lewis, Lyric theatre, lobbies Paramount's "Get-Rich-Quick Wallingford." (See "Theatre Letters.") CHICAGO, ILL. — "Where Is My Wandering Boy Tonight?" Equity film, goes into second week at Randolph, downtown house booked by Celebrated Players.