Exhibitors Herald (Apr-Jun 1922)

54 I XHIBITORS HERALD April 29, 1922 PRACTICAL method of 24-sheeting a double feature bill, .demonstrated by J. P. Harris, Grand theatre, Pittsburgh, Pa. (Photo contributed by Associated Exhibitors.) Billboards Show Marked Increase In Use of Paper TN the widely observed increase of mo tion picture paper on the billboards of the nation may be seen a healthy sign of exhibitorial determination to recruit the theatregoing body to its former strength. At no time in the past have 24-sheets been more generally used in Chicago. Reports and photographs from other parts of the country indicate that the condition is general. From Associated Exhibitors this department received this week the photograph reproduced above showing the method by which J. P. Harris, Grand theatre, Pittsburgh, Pa., billed a double feature program. Many showmen would be able to use that idea as it stands. From Vitagraph was received the photograph of one of the 3-sheets prepared for showmen exhibiting "Queen of the Turf," forthcoming feature, which is also reproduced herewith. Experience with other racing pictures has taught showmen everywhere the importance of widely billing this class of feature. Famous Players-Lasky's drive for intensified use of accessories is also important in this connection. 6. Feature Picture — "The Sheik." 7. Snub Pollard Comedy— "Full of Pep." 8. Organ Solo — "Cortage Orientale" Dunn THURSDAY 1. Overture — "Humoresque" Dvorak Mark Strand Symphony Orchestra. 2. "From the Land of the Sky Blue Water" Cad man The Original Piano Trio. 3. Mark Strand Topical Review. 4. Prologue to Feature — "Eli, Eli." Ruth Watson, mezzo soprano. 5. Feature Picture — "Humoresque." 6. Mermaid Comedy — "Free and Easy." 7. Organ Solo— "Adagio Plaintive." Yob FRIDAY 1. Overture— "Madame Butterfly" Puccini Mark Strand Symphony Orchestra. 2. "Tambourine Chinoise" Kreisler The Original Piano Trio. The blast of the bugle The clang of the gong The screams of the mob The snap of the barrier RC picture AND THE GUN FIGHT IN THE GAMBLING PALACE ! " THE JOCKEY WHO SEIXS OUT HIS BOSS | THE STABIl ROYS 10Y41TY' T ! i F Y'lilHISTHf CuirCMtS Of AN .MlVENTUBE'-s ! THE GREAT RACE SCENE ! TMt 01Blv; THE PACKED BETTING RING ! A OPE AT T THE DESPERATE AEPOPIANE And 4f»fj FLIGHT ! THE BREAK NECK AUTO DASH hat l THE GPf ATEST HOUSE PACE EVER STAGED ! /~|NE of the action 3-sheets made up by Vita^ graph for "Queen of the Turf," a race drama. 3. "The Swan" Saint-Saens Mile. Talma, danseuse. 4. Mark Strand Symphony Orchestra. 5. Prologue — "One Fine Day" from "Madame Butterfly" Puccini Estelle Carey, soprano. 6. Feature Picture— D. W. Griffith's "Broken Blossoms." 7. Comedy — "Torchy's Frame-Up." 8. Organ Sole: — "Broken Melody" Van Biene SATURDAY 1. "Marche Militaire" Schubert The Original Piano Trio. 2. Prologue to Feature — Introduction written by Edward Knoblock, Jackson Kinsey, raconteur. 3. Feature Picture — "The Three Musket eers." 4. Organ Solo— "An Elizabethan Idyll" Noble Quotes "Box Office Record" (Concluded from page 47) Hyman's Program (Concluded from page 53) 6. Feature Picture — "The Inside of the Cup." 7. Christie Comedy— "A Barnyard Cava lier." 8. Organ Solo— "The Bells of St. Anne de Beaupre" Russell WEDNESDAY 1. Overture — "Bacchanalc" from "Samson and Delilah." . St. Saens 2. "Rigolctto" (Caro Nome) Verdi Mark Strand Symphony Orchestra. Charlotte Bcrgh, coloratura soprano 3. "Song of India" Rimsky-Korsakoff The Original Piano Trio , . •». Mark Strand Topical Review. S. Prologue to Feature. "Kashmiri Song" from "The Garden of Kama." Jackson Kinsey, baritone. over their heads". Los Angeles calls it "Rogers" best." and Oklahoma City reports it "pleasing." If you know anything about Shakespeare, you'll call It "Immense." If you don't, you'll say it's "silly." Take your choice. April 28, 24, *_»:> and 26— field and Ferguson in "FOREVER" If we wrote this opinion for the Capitol In New York, we'd say: "Most wonderful of all productions. A 100 per cent picture, If ever there was one." But here for our audience in Hamilton we say: "Very much like DREAM STI1HKT. It's highbrow. We never knew Reld could act until we saw him In FOREVER." And you too will have more admiration for "Wally" even If the picture should not run to your taste. April 27, 28 and 29— Thos. Mchrlian in "CAI'PY KICKS" A splendid offering. Suits Meighan to a "T." Plenty of action; has given universal satisfaction everywhere. You'll like this better than "A Prince There Was." Agnes Ayres appears opposite Meighan. The story was written by Peter B. Kyne, and had a most successful run on the legitimate stage. Entertainment value 95. \pril :to Hall) Held in "THE HELL DIGGERS" Did not see It. opinions seem to differ, as you will note: "Very pleasing," New; burg, N. Y. ; "Lacked the punch." Kansas: "Lois Wilson and Reld very good, Monroe, Key West; "Poorest Reld to date," Auburn, N'. Y. ; "Audience applauded finale, and that Is seldom done In this theatre," Colorado. Unfortunately, we didn't see It; so there you are. Monthly Resume: "lOOI.'S PABADISE" hends the list for April; with "Forever" and "Come On Over" a, Is; then i no I'OlUt picture (Ins month, unless it l„ "The 11.11 Digger* Please note — "Forever" Is a work of art, even If nobody should come to see It: Them's FA< ■ 8 '