Exhibitors Herald (Apr-Jun 1922)

66 EXHIBITORS HERALD April 29, 1922 Washington Man Wins "Topics of the Day" Better Business Test An ingeniously contrived acrostic, presenting economic remedies to improve business is the third winning answer of the weekly prize in the ''Topics of the Day" Films' Better Business Contest published by Pathe. The winner is Hugh A. Brown, M. D., 306 Fourth street, S. E., Washington, D. C, and his answer follows: Less restrictive legislation. Organized effort by all. Wide-awake attitude toward business opportunities. Efficient management. Relief from tax burden that stifles incentive. Taxation based on economic principles. Aggressive leadership in business. Xpansion of export trade. Establishment of better relations between employer and employed. Salesmanship raised to a higher plane. Sales Manager Saunders Holds Chicago Conference E. M. Saunders, general sales manager of Metro Pictures Corporation, conferred in Chicago this past week with the district managers of the distributing organization. He has left for San Francisco, where he will outline the sales plans of Metro to a group of the company's branch managers. Beaudine Rejoins Christie William Beaudine, who was for three years a Christie Comedy director, is now back with the company and will direct the next picture to feature Neal Burns. NEWSPICTURES (Concluded from page 55) hamper Russian relief workers; News Briefs from Rome, Oscoda, Mich., and New Haven, Conn.; Washington, Dayton, O., Seattle, San Francisco, Palmer, Ore., events filmed for restricted prints; News Novelties from Paris and Scutari, Albania; Leviathan leaves Hoboken for Newport News (Review of ship's history), * INTERNATIONAL NEWS: No. 29.— Italian sovereigns welcome Belgian king and queen to Rome; Leviathan leaves Hoboken for Newport News; Egypt's new "Pharaoh" photographer at Cairo; Hydraulic mining at Jackson, Cal. ; Washington, Portland, Ore., San Francisco, Lynn, Mass., Chicago events filmed for restricted prints; "Mystery Extra" (novelty) ; Powers cartoon. No. 30. — Egg Carnival at Petaluma, Cal.; Jack Dempsey and other notables sail from New York ; Mrs. W. R. Hearst sponsors Milk Fund parade in New York City — Hempstead, L. I., Essex, Mass., New Orleans, Milwaukee events filmed for restricted prints ; Futuristic Movies of Mad Manhattan (novelty) ; President opens baseball season in Washington. K I NOGRA MS : No. 2136.— English players defeat Americans in lacrosse tournament at Philadelphia ; Joffrc honors war dead at Seattle ; Amundsen leaves Garden City in plane that capsized ; Jack Dempsey leaves New York for Kuropc with other notables ; Gasoline push ball played in San Francisco; Salt Lake City swimmers wear waistcoats; Countess arrives in New York to plead Irish cause. Other sailings and arrivals; Co-eds frolic at Berkeley, Cal. ; Burn San Francisco home for lepers; Sketchograph ; Dedicate l-vtip, Mass., bridge to hero; Medford, Mass., boy wins road race ; Boston and Meadowbrook, Pa., scenes filmed for restricted prints. No. 2137. — New York Giants open baseball season ; Floods imperil lives at Alton, III., and Bellow's Falls, Vt. ; San Francisco welcomes Marshal JofTrc ; Cambridge crew defeats Oxford on Thames River; Hempstead, N. Y., golfer planes to links ; Machine to stop seasickness tested in Philadelphia; Congressional Country Club gives Taft life membership; Governor's Island bank clerks armed; Animals swim in Philadelphia zoo; Dr. Lorrnz sails for home — Watikegan III., destroys $30,000 worth of slot machines; Milwaukee Dog Show opens; San Francisco, Washington, Philadelphia events filmed for restricted prints. Big Demand Is Seen For "I Am the Law" Warner Brothers Purchase Foreign Rights — Other Territories Closed That foreign rights of the Edwin Carewe special "I Am the Law" and six territories in the United States have been sold before the production has actually been seen by any of the purchasers is evidence of the confidence with which independent buyers regard the production as one of the big attractions of the year, according to Affiliated Distributors, Inc., which is publishing the film. Warner Brothers have purchased the entire foreign rights; Western Pennsylvania and Ohio have been sold to Joseph Skirboll, First National Exchange man; Denver and Seattle territories have been purchased by M. A. Klausner of Mountain State Film Attractions; J. F. Cubberly has bought the Minneapolis territory; H. Lieber Company has purchased the rights for .the Indianapolis territory.. The cast in the production, according to the company, has been one of the big factors in its early popularity. It includes Alice Lake, Kenneth Harlan, Gaston Glass, Wallace and Noah Beery. That there is a healthy demand for worth while productions in the independent field is pointed out by C. C. Burr, president of Affiliated Distributors. Last Three Territories Sold on Hines Feature C. C. Burr, president of Affiliated Distributors, Inc., announces the sale of the last three territories on the Johnny Hines feature, "Burn 'Em Up Barnes." Sam Moscow Film Company, 54 Broadway. Boston, has purchased the New England rights; Favorite Film Company of Detroit has the Detroit territory, while the Washington territory has been taken over by Lew Bache, First National representative there. Initial Charles Miller Film Completed at Port Henry Charles Miller, producing at Port Henry, N. Y., has completed his first independent production under the working title, "Bring Him In." Distribution plans will be announced later. Earl Fox is the featured player in this story of the Northwest. Supporting him are Frank Losee, Harry Lee, Charles Mackey and Doris Miller. Theatre Letters {Concluded from page 50) with tlie increasing number of showmen who hold that "business is there if you go after it." We think that tells the whole story about the present day box office condition and that it cannot be repeated too often. Your photographs are reproduced on page 90 and in the "Theatre Graphic." Great stuff, say we, and in line with your stated fondness of "the game." ft is a great game, of course, but it's a much greater business. Don't, by any means, let your first contribution be your last. Let's have letters and pictures regularly from now on. The trade needs them.— IV. R. W. First Four Reissues of Kempson Pictures, Inc., Ready for Distribution J. L. Kempner, president of Kempson Pictures, Inc., announces that the first four reissues of the company are now ready, and prints have been shipped to the various Hodkinson exchanges, through which distribution will take place. The four pictures which are ready are "The Way of the Woman," starring Norma Talmadge; "Marionettes," with Clara Kimball Young; "Red Head," with Alice Brady, and "The Argyle Case," starring Robert Warwick and Elaine Hammerstein. Kempson Pictures Corporation have their own organization of field salesmen, who report a tremendous volume of business already secured on these pictures. In addition to new prints for each production, there is also available new paper, cuts and lobby displays. STILL IDEAS (.Concluded from page 51) as the character in this production is apparently portrayed, singing the songs of hearth and fireside to a band of missionaries long separated from civilization and real music, is sufficiently potent to make it worthy of adoption. Perhaps, if your patrons are weary of jazz, they may feel inclined to welcome back some of the old timers like: "Love's Old Sweet Song," "When You and I Were Young, Maggie," or "The Low Backed Car." For a livelier display there is the suggestion offered by Katherine MacDonald with the crowd of doughboys who have arrived just in time to save the missionary band from extermination. A woman at a camp fire meeting may sound like an analogy; but if she is sufficiently pretty the audience will swiftly overlook the incongruity in the magic of her melodies. Besides, the camp fire idea has not been done to such an extent as to make it a hackneyed or threadworn theme to the average motion picture goer. For a combination of burlesque and drama, there is no still on the production that weaves the two together more succinctly than the idea suggested by tin congregation of stranded actors outside the stage entrance. They have been worshipping false gods and the manager of the show has vamoosed taking with him their faith in human nature and all the company's loose change. A travesty on the tragedienne, one on the ever over-genial comedian and an other on the stilted Hamlet of every barnstorming troupe is suggested. At any rate they offer the nucleus of an idea When one realizes that "The Infidel' is a picture dealing with missionaries » islands near the Far East or South Sea(the story doesn't quite say which) on* perceives also, an opportunity for shredd ed wheat dancers, a beating of torn toni' or a native religious ceremony that ma} or may not be appropriate, according t' the taste of the individual theatre, atn tlic nature of the recent prologues thai have been devised for patrons' entertain men! and delectation.