Exhibitors Herald (Apr-Jun 1922)

72 EXHIBITORS HERALD April 29, 1922 First National, Ltd., Officially Inaugurated Policies of New Organization Are Outlined at Dinner In London With leaders of the British motion picture world as its guests, Associated First National Pictures, Ltd., gave an inaugural dinner in London last month, at which the aims and policies of the new organization were outlined to the assemblage by Ralph Pugh, presiding officer of the dinner, and managing director of the company. Jury Guest of Honor Such prominent film men as Sir William Jury, Colonel H. A. Browne, Colonel A. C. Bromhead of Gaumont's, Walter Wanger, J. Stuart Blackton, George Pearson, George Smith of Goldwyn, Ltd., Brooke Wilkinson of the British Board of Censors, were present. The guests of honor were Sir William Jury, Sir Harry Britt Brittain, M.P., Sir Charles Higham, M.P., and Sir William Waterlow. Other guests were G. Ball, H. J. • Boam, Frank Hill, H. Hibbert, T. France, E. C. Peall, Castleton Knight, R. A. Thompson, Mark Wolfe, J. Sheffield, C. Barton, W. S. Scott, T. A. Welsh, F. R. Goodwin, C. Topham, George Smith, A. Tilnev, J. Dart, F. NormanWright, R. David, J. R. Stephens, H. Pontefract, P. A. Walton, Col. H. A. Browne, C. A. Cohen, P. Phillipson, L. Denham, Barron Hargreaves, T. Herbert Kaye, E. W. Fredman, J. Reis, D. E. Roberts, R. C. Fielder, Charles Everett, S F. Ditcham, R. C. Bromhead, Henry De Solla, J. W. Perry, W. Blake, Frank Smith, Low Warren, C. A. Kelley, E. E. Blake, of the Eastman Company, Capt. Davis, W. .Thompson. A. J. Gale, A. S. Croughton. Stars Send Greetings Cable messages of goodwill were received during the evening from Norma and Constance Talmadge, Marshall Neilan, J. Schenck, Katherine MacDonald, B. P. Schulberg, and Louis B. Mayer. "Mother Eternal" Draws Crowds at First Run at Adams Theatre, Chicago Another theatre' in Chicago's loop has broken into the first run rank. It is the Adams on Adams between State street and Wabash avenue, which presented Ivan Abramson's production "Mother Eternal" as an Easter offering. Progress Pictures Co. is responsible for the innovation and paved the way for a record-breaking business with an extensive publicity campaign. The lobby was given especial attention and a singer prologued the feature with two special numbers. Baby Marie Osborne Star In Latest Pathe Playlet "Told at Twilight," starring • Baby Marie Osborne, is the latest Pathe Playlet in three reels re-edited from a picture of feature length. It has been scheduled for publication by Pathe the week of April 30. The offering is described as a comedy of childhood and old age for all ages, and is said to show Baby Marie at her best, playing pranks with her little colored boy companion. The cast includes Henry King, director, who also directed the" photoplay, Beatrice Van and Daniel Gilfether. "Wandering Boy" Booked By First Run Ohio Houses Three first run houses in Ohio, the Allen theatre, Cleveland; Lyric, Cincinnati, and the Alhambra theatre at Toledo have booked the Equity feature "Where is my wandering boy tonight?" according to Harry Charncs, distributor in the territory. Issue Talmadge Revival On May 20 Select exchanges will start distribution of "The Forbidden City," one of the Selznick Norma Talmadge reissues. Will Fight "Leech" Films to a Finish Ince to Seek Action Against Practices at National Convention Thomas H. Ince has determined to carry forward aggressively his fight against "leech pictures," and he will present an indictment against those element; of the industry which foster them, befon the national convention of the Motion Picture Theatre Owners of America a> Washington. Expect Exhibitor Cooperation He has addressed a letter on the subject to the New York Theatre Owner; Chamber of Commerce, and formal ac tion against this form of piracy is ex pected not only from the New Yori organization but from the various ex hibitor organizations throughout thi country. Letters and telegrams endorsing hi move against those who exploit antiquat ed, cheap imitations and inferior impor tations on the strength of the success o a big American production have reache< Mr. Ince in great numbers. Destroys Public Confidence "It seems to me that this is a matter o great importance to the exhibitor organ izations of the country and that drasti action against pirates should be one o the most constructive moves the organ ized exhibitor could make. When an exhibitor deliberately shows an imita tion of a big picture, and attempts there by to mislead his patrons, he actuall gold bricks the public, and he destroy the confidence of that portion of tli public in all motion picture theatres a well as his own." Contest Shows Paramount Stars Popular in Braz LET OTHERS TALK! we're modest Tho Trade Has Spoken. THEY ALL AGREE, MR. EXHIBITOR! You can't go wrong on "BLAZE AWAY." Harrisons Reports: MovingPicture World: Motion Picture News: Trade Review: Exhibitors Herald: A WESTERN THAT IS ABOVE THE AVERAGE. "BLAZE AWAY" should please all lovers of HEART1NTERESTFUL Westerns. "BLAZE AWAY," starring "Big Boy" Williams, is among the BEST and MOST INTERESTING productions released in the open market this season. IT CARRIES THE SPECTATOR ALONG THROUGH ITS HUMAN INTEREST ELEMENT and its DRAMATIC PUNCH. "BLAZE AWAY" IS A WINNER! NO STATE RIGHT BUYER SHOULD FAIL TO SEE IT. A CLEAN WESTERN DRAMA, FULL OF ACTION and THRILLS. Good, clear photography, well chosen locations and a LOGICAL CONTINUITY. "BLAZE AWAY" IS A 100 PRODUCTION FROM EVERY ANGLE! Distributed to the independent market by WATCH the "BIG BOY" WILLIAMS SERIES Produced by Frederick Herbat Production* EiLQRENZCiirE 135 WEST 44TH STREET NEW YORK CITY Directed by W. Hughes Currnn Paramount prestige in Brazil h; shown a great increase during the la year, as indicated by a popularity cot test being conducted by Paratodos, leading weekly motion picture public, tion. Reports of the results of th eighth week of the contests which a being held to determine the most pop lar actor and actress, the best liked pr< duction shown in Brazil recently, ai the most popular brand of picturi have shown sweeping victories for Par mount, according to E. E. Shatter, c rector of the foreign department Famous Players-Lasky Corporation. Gloria Swanson and Thomas Meighi are the favorites in their respective ( visions, leading all others by wide ma gins. Two Reel Western Series To Be Published by Patl Elmer Pearson, general manager Pathe Exchange, announces that, in program for increased and a wide \ riety of short subjects, Pathe will add new scries of specially prepared tw reel Western features to its weekly pi lications — the "Santa Fe Mac" stor featuring Leo D. Maloney. Pathe is enthusiastic over the n product, the first of which was rcccn shown at the home office.