Exhibitors Herald (Apr-Jun 1922)

pril 29, 1922 EXHIBITORS HERALD 73 AY ALLISON, who will be featured with her husband, Robert Ellis, in a >eries of photoplays to be made in Porto Rico by Edward A. MacManus, to be distributed by Associated Exhibitors through Pathe. The entire company sailed April 13. fughes Editing New Goldwyn Production Remember" Chosen as Title of Film Written and Directed by Author Remember" is the definite title chosen r Goldwyn'^ new Rupert Hughes photoly, formerly called "Remembrance." r. Hughes not only wrote the scenario d prepared the continuity for this picre but directed the photographing of e scenes. The picture, which is for er publication, is now in the final stages editing and titling under the immedi: supervision of Mr. Hughes. Hughes Chose Cast •Goldwyn states that it has given Mr. ughes a free hand in the making of the otoplay, even his vote on the individual :mbers of the cast prevailing. The reIt is said to be another Hughes master?ce. The cast includes such persons as aude Gillingwater, Kate Lester, Patsy ith Miller and Cullen Landis in the ding roles. Others are Nell Craig, ^na Todd, Richard Tucker. Esther Iston, Arthur Trimble, Lucille Ricki, Max Davidson, William Carroll and 'len Hayword. The story unfolded in "Remember" is the genre of "The Old Nest," a story •.average human beings in everyday life an average community. It is said to 'ibrace Mr. Hughes' sympathy and un' standing for his fellow human beings ■i his peculiar gift for presenting his aracters vividly and sympathetically. Is "Father" Story Mr. Hughes tells father's side of the >ry in this picture as he did the nhers in "The Old Nest"— father, who ves his life away at his store in a c u m,d-western town to give his nsh wife and children evervthing thev mt. Educational Announces Acquisition of Series of Sherlock Holmes Pictures Educational Film Exchanges, Inc., will begin some time in May to publish a series of twelve short reel features from the popular Sherlock Holmes stones by Sir Arthur Conan Doyle. This series of pictures, each in two. reels, will be known as "The Adventures of Sherlock Holmes." Each will be a complete story and a complete short feature in itself. They were made in England by Stoll: are enacted in locations in and about which Conan Doyle wrote, and are played by English actors. Norwood as the Detective Eille Norwood portrays the role of Sherlock Holmes, the detective. Herbert Willis takes the part of his bosom friend. Dr. Watson, the character that is second only in popularity to that of the great detective himself. The pictures were directed by Maurice Elvey. The publication of "The Adventures of Sherlock Holmes" begins at a particularly opportune time, since the author of these famous stories is now in the United States on a lecture tour, which will attract added interest to his works. Stories Are Syndicated Exhibitors showing these short features also will derive help through the stories now being printed in sixty-three newspapers all over the country. The McClure Newspaper Syndicate is supplying these papers with a series of thirty-seven of the Sherlock Holmes tales, which are run one a week, thereby requiring thirty-seven weeks to complete the series. The millions of readers of these newspapers will be particularly interested in the works of Conan Doyle during this period. The stories on which Educational's new short features have been built are among the thirtyseven stories now being syndicated by the McClure Syndicate. "Devil's Foot" Is First The first picture of the series will be "The Devil's Foot." Others in the series are: "The Dying Detective," "A Case of Identitv." "A Scandal in Bohemia," "The Noble Bachelor." "The Yellow Face." "The Redheaded League," "The Copper Beeches." "The Empty House," "The Tiger of San Pedro," "The Priory School" and "The Solitary Cyclist." Educational is preparing many helps for the exhibitor in connection with these short features, among the first of which will be advertisements in The Saturday Evening Post. Contracts Renewed for Prizma Short Subjects Renewal of contracts for handling Prizma color short subjects for the ensuing year has been completed between Prizma and Incorporated and Commonwealth Film Corporation, New York; NuArt Pictures Corporation, Buffalo; Co-operative Film Exchange, San Francisco; Specialty Film Company. Dallas; F. & R. Film Company, Inc., Minneapolis and Motion Picture Corporation. Boston. Eighth Week at Criterion "The Loves of Pharaoh," the Paramount feature produced by Ernest Lubitsch and featuring Emil Tannings, has entered upon the eighth week of its engagement at the New York Criterion theatre. "Ten Nights In a Barroom" Opens to Big Business in Chicago and Toledo Capacity crowds greeted "Ten Nights in a Barroom," the Arrow special, at its Easter premieres in both Chicago and Toledo. This picture which, according to Arrow, has been breaking records through the East, ran true to form and repeated in both Barbee's Loop theatre in Chicago and the Alhambra in Toledo the business it has done elsewhere. Despite the fact that it was Easter Sunday the houses were crowded at each performance. Use Special Advertising In Chicago the picture played at Barbee's Loop and special advertising and exploitation heralded the coming of the attraction to the Chicago fans. Progress Pictures Company, which is distributing "Ten Nights" in the Illinois territory, used the billboards to good advantage and also window cards and oil paintings. A special lobby display covering the entire front of the theatre was built to represent the big log jam scene in the picture and the newspapers were used for advertising. This advertising was not excessive but effective. The best possible use was made of the space employed and the advertisements were so arranged as to dominate the pages. Given Ample Publicity Good publicity was obtained and Sunday's Tribune tarried reference to "Ten Nights" in its editorial columns. All of the papers, in fact, devoted considerable space to the coming of the picture and the result was that Frank Zambreno of Progress and Mr. Barbee both wore "the well known smile that won't come off." In Toledo the Alhambra in the face of strong competition played to capacity. The same kind of an ad\ ertising campaign was used there as in Chicago and according to all indications the picture is due to hang up a new record in both cities. Four Territories Take Shorty Hamilton Films Four territories have purchased the rights to the two-reel westerns featuring Shorty Hamilton which McGovern & Egler are distributing. Handling the pictures are: H. C. Simeral & Company of Pittsburgh for western Pennsylvania and West Virginia, Federated Film Exchange of Kansas City for Kansas and western Missouri, Screen Art Pictures of Philadelphia for eastern Penns3rlvania and southern New Jersey, and Federated Film Exchange of Omaha for Iowa and Nebraska. New Stories for Prevost Marie Provost will star in two new Universal vehicles for Summer publication; "Never Mind Tomorrow," and "The Bob Cat."