Exhibitors Herald (Apr-Jun 1922)

\pril 29, 1922 EXHIBITORS HERALD 79 ''What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read m the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD, 417 S. Dearborn St. Chicago. Associated Exhibitors The Ruse of The Rattler, with J. P. McGowan. — A dandy western that is different and received favorable remarks. — F. W. Horrigan, McDonald theatre, Philipsburg, Mont. — Mining Camp paronage. They Shall Pay, with Lottie Pickford. —Not a good compliment by patrons, several said they did not care for it. — j. L. Deady, Palace theatre, North Rose, N'. Y. — Neighborhood patronage. First National Smilin' Through, with Norma Talnadge. — The star at her very best. An ibsolute clean-up. Patrons have seen it n some cases four times. Had to hold aver second week. Book this one and give your patrons a real treat. Booked ror seven days and played sixteen days. Less newspaper space used on this fea:ure than any two-week picture. — H. B. Watts, Strand theatre, Omaha, Neb. — Transient patronage. The Silent Call, with a special cast. — It's a pippin and went over like one of Babe Ruth's home runs. By all means get it and put on a matinee for the school kids. They'll do the rest. — F. W. Horrigan, McDonald theatre, Philipsburg, Mont. — Mining Camp patronage. Tol'able David, with Richard Barthelmess. — Immensely enjoyed by all. Played to good houses. — E. W. Werner, Warwick theatre, Kansas City, Mo. — Neighborhood patronage. Hail The Woman, a Thomas H. Ince production. — 100 percent clean-cut picture. Boost it rrore than anything you ever ran before and don't be afraid to charge. It will stand it. — Charles T. Rook, Liberty theatre, Sayre, Okla. — Neighborhood patronage. R S. V. P., with Charles Ray.— Until my patrons request it we show no more Ray pictures at the Garfield after this one. Business was poor. They did no' know what the title meant and the evening following R. S. V. P. I had three women tell me they did not come to see it because they had taken a dislike to Ray in his last two pictures. I saw "Gas, Oil and Water" and it does not show any promise of improvement in star's pictures. — Chas. H. Ryan, Garfield 'heatre, 2844 Madison street, Chicago, 111. — General patronage. The Child Thou Gavest Me, with a special cast. — Child and father wonderful. Had more comments on this than any picture ever shown. — Abraham and Breining, Hackett theatre, Port Gibson. Miss. Polly of the Follies, with Constance Talmadge. — About the poorest thing she has ever done. Not only is the picture poor, but it has two reels of commercial advertising, Jemima's Pancake Flour, Gold Medal Flour, Chesterfield Cigarettes, Ivory Soap, Fisk Tires, Vitallic Varnishes, Between-the-Act Cigars and about fifteen others. It looks very much as though this picture was intended purely for commercial advertisements, as entertainment is entirely lacking. It isn't very reasonable to suppose that all these advertisements would appear in a picture without someone getting paid. The exhibitors are not getting paid. Who are? On top of all these commercial advertisements the picture is very, very poor. Just take this advice, Brother Exhibitor, see this picture before you play or contract for it. Don't let their glowing ads or salesmen talk you into the picture. — O. V. Kelly, Majestic theatre, Reedburg, Wis. Molly O, with Mabel Normand. — This picture to me is the greatest disappointment I have experienced for some time. The cast, to begin with, are all well selected and do their parts right up to expectations. The picture from production angle is also good; that is to say, the sets and scenes were lavish. However, there is a something about this that cannot be explained, but it simply fails to register. This picture put on at regular admission prices would give general satisfaction, but I charged raised prices and received a lot of unfavorable comments at the door as they passed out. Business good first day, to poor second. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. Dangerous Business, with Constance Talmadge. — A good picture. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Dangerous Business, with Constance | A "Longer Exhibition Life" Film | 1 THE INSIDE OF THE | I CUP (Paramount) a Cosmo § 1 politan production. — Another | I reason why the exhibition life j 1 of a picture should be length j 1 ened, as per editorial by Mar J ■ tin J. Quigley. Picture will jj 1 gain the confidence of your jj I patrons and build your future I ■ in golden letters. "The Inside I | of the Cup" brought out a | jj crowd in a blinding thunder j ■ storm. That's the kind of a j 1 picture it is. — CLARENCE | 1 W. LONGACHER, New Glar j 1 us theatre, New Glarus, Wis. jj Talmadge. — A knockout in six reels. Hop on this one. Had them all talking and sure had them all sitting up and taking notice. Connie a good bet with us. — J. W. Siebrand, New Grand theatre, Northwood, N. D. — Neighborhood patronage. My Boy, with Jackie Coogan. — On 5 reels. Everyone will be pleased with it. I did not find one dissatisfied patron. The child's acting is marvelous. Ran it two days to good business. This one made up for the poor business we did on R. S. V. P.— Charles H. Rvan, Garfield theatre, 2844 Madison Street, Chicago, 111. — General patronage. Homespun Folks, a Thomas H. Ince production. — This is not a knockout, but it is a good New England rural melodrama with lots of laughs and chuckles. Plot good and clean. Don't raise prices. It will go over with liberal advertising. I said, "Some exhibitors consider this play to be one of the ten best of 1921 — Come and see what you think." I don't think they thought it was one of the ten best, but nevertheless it generally pleased. Ran comedy. Charged 30 and 15 cents regular prices. — Philip Rand, Rex theatre, Salmon, Idaho. Mamma's Affair, with Constance Talmadge.— Just fair. Not up to her standard.— Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. A Small Town Idol, a Mack Sennett production. — As a whole a very good comedy, though it is slow in places. Drew well on a bad night. — E. L. Franck. Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Jim The Penman, with Lionel Barrvmore. — This is the last one of this star, and glad of it. No good for small town. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. Bob Hampton of Placer, a Marshall Neilan production. — This one proved to be a good puller and pleased them all. Two days to good business. — Peter Krauth. Opera House, Denison, la. — Neighborhood patronage. Go and Get It, a Marshall Neilan production.— This one is a little old, but if vou want to. make them hold on to their seats just book it and boost it. It will get the money and please them all. It is a real picture. — C. H. Simpson, Princess theatre, Millen, Ga. — General patronage. A Splendid Hazard, an Allan Dwan production. — The next to the poorest we ever had. Another evening gone for nothing. — Olen Reynolds, Pearl theatre. Hymera, Ind. — Small town patronage. Nomads of the North, with a special cast. — A very good picture that pleased and brought forth many favorable comments.— Adolph Kohn. Pastime theatre, Granville. N. Y. — Small town patronage. The Mind the Paint Girl, with a special cast. — Satisfactory picture. — Unique