Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000484
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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80 EXHIBITORS HERALD April 29, 1922 George Seigman and support in a scene from "Fools First," a new Marshall Neilan production to be published as a First National attraction. theatre, Bricelyn, Minn. — Neighborhood patronage. Heart o' the Hills, with Mary Picklord.— A splendid feature. Pleased 80 per cent of my patrons. Should please -almost any audience. A good story and Marv Pickford is well liked by all the children here. — Joseph F. Spangler, Globe theatre, Beaver, Okla. — General patronage. Passion's Playground, with Katharine MacDonald. — This may please a few women. Also Anita Stewart in Harriet and the Piper.— Olen Reynolds, Pearl theatre, Hymera, Ind>— Small town patronage. The Last of the Mohicans, a Maurice Tourncur production. — This is a good big production. Worked it with the schools. I would not class its entertainment value as far as my patrons are ■concerned as very good. — Adolph Kohn. Pastime theatre, Granville, N. Y.— Small town patronage. The Sea Wolf, with a special castFull of thrills, and somewhat brutal. As far as we can remember it follows the book pretty close. Seemed to please most of them. Fine acting.— R. Ross Riley, Wigwam theatre, Oberlin, Kan. — General patronage. The Leopard Woman, with Louise Glaum. — It took seven reels to explain to some man that she didn't intend having him killed. Absolutely nothing to it. This kind of picture makes you disgusted with the business. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. The Yellow Typhoon, with Anita Stewart.— Plays dual role to perfection in this one. First National pictures are not making money for me. — P. G. Held, Sterling theatre, Friamont, Neb.— Neighborhood patronage. Good References, with Constance Talmadge. — Good, but not as good as some Constance has made. — Sudic I. Haney, Liberty theatre, Des Moines, N. M. — Small town patronage. In Search of a Sinner.— A good picture, with many laughs. This star alwavs pleases here. — Adolph Kohn, Pas time theatre, Granville, N. Y. — Small town patronage. Fox Thunderclap, with Mary Carr. — Plenty of action in this melodrama. Mary Carr pulls them in on the strength of her work in Over the Hill. Has a wonderful horse race. — Charles H. Ryan, Ben Hur theatre. 306 and 308 S. Cicero Ave., Chicago, 111. — General patronage. Pardon My Nerve, with Charles Jones. — As usual, Jones makes good. Besides the picture carries a good story. Lovers of light pictures may bank on this one. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. Cinderella of the Hills, with Barbara Bedford. — A very pleasing picture. 100 per cent entertainment. Well worth showing anywhere. — L u n a theatre, Brooklyn, N. Y. — Neighborhood patronage. Iron to Gold, with Dustin Farnuni. — Good, but not the picture The Primal Law was. Five reels of fair entertainment.— Olen Reynolds, Pearl theatre, Hymera, Ind — Small town patronage. Trailin', with Tom Mix. — This one is like all the rest of Tom's pictures; good. In fact I have never had a bad Tom Mix SHOWMEN writing reports for this department contribute priceless paragraphs to the business history of the motion picture — "The Box Office Record"— the only infallible index to paying pictures a v a i la b 1 e to every booker of films. picture. — C. H. Simpson, Princess theatre, Millen, Ga. — General patronage. The Primal Law, with Dustin Farnuni. — Do not know why, but this picture did not near make expenses. Certainly no fault of the star and story, for both are most excellent. The star is not known here. The kid in this ought to draw a full house, let alone the matchless work of Dustin, but some way in my town a really deep, good picture that appeals to the innermost in one does not get by here.* My crowd want scrappin' and if I don't get exciting ones 1 am blowed up for receipts. I would call this picture A No. 1 from a personal standpoint. — Mrs. W. H. Heifer, Itasca theatre, Alice, Tex. — Small town patronage. The One Man Trail, with Charles Jones. — This is one of Jones' best. A real treat in pictures. With Hall Room Boys comedy made a fine program and pleased all.— E. S. Beynon, Cozy theatre. Lake Crystal, Minn. — Neighborhood patronage. The Road Demon, with Tom Mix.— Oh you Tom Mix! He's a ridin' son-oia-gun. He can ride on two wheels or four. It makes no difference to Tom Mix. 1 He gets there. He even has to put his car in the cellar to keep it from running things down. There's more action in the first reel than there is in many plays altogether. Oh you Tom Mix! A Ridin' Romeo is another one oi his good ones. — Jac Blasihke, Wapato theatre, Wapato, Wash.— General patronage. Chasing the Moon, with Tom Mix — Another good Mix picture. One that caused lots of laughter. — Adolph Kohn. Pastime theatre, Granville, N. Y.— Small town patronage. Over the Hill, with a special cast.— Truly all that has been said of it. Two days at 25 and 50 cents.— Olen Reynolds. Pearl theatre. Hymera, Ind.— Small town patronage. The Deadline, with George Walsh — Too much killing in this picture. Not <>ood for children to see. The little girl and dog are great. Good business — \ J. Steggall, Opera House, Fayette la. Any Wife, with Pearl White— Drev well for two nights and they liked it, blithe sooner Pearl gets back to serials tin better.— Luna theatre, Brooklyn, K YNeighborhood patronage. Little Miss Smiles, with Shirley Ma son.— Excellent picture which enjoyec good business— William Noble. Rialti theatre. Oklahoma City, Okla— Genera patronage. His Greatest Sacrifice, with Williar, Farnuni.— Extra good picture. Please 100 per cent.— E. M. Rhodes. Electn theatre, Knob Noster, Mo.— Neighboi hood patronage. Beyond Price, with Pearl Whitegood picture— Adolph Kohn, Pastim theatre, Granville, N. Y. — Small tou patronage. The Shark, with George Walsh.— To much drunken sailor stuff. Nothing el. vating in this picture. Might suit soncrowds but not here.— C. H. Thoma Community theatre, Galva, la.— Sma town patronage. Bar Nothin', with Charles Jonessure like to compliment an actor win they deserve it and this lad sure doc Mv patrons do not know him well, bt I "feel confident that as soon as tn< see him a time or two he will tag prcti close to Mix on stacking up box oftii receipts. This story is good and a serves a lot of noise about its merit Talk up the desert scene. Jones is po^