Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000489
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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\pril 29, 1922 E X HI BIT O.R S HERAL I) 85 United Artists The Mollycoddle, with Douglas Fairanks. — Excellent. For a return date icture it did well and pleased a big usiness. — William Noble, New Folly leatre, Oklahoma City, Okla. — General atronage. His Majesty the American, with Dougs Fairbanks. — Fair picture. No knocks, 'ot Fairbanks' best, however. — J. H. albert, Legion theatre, Norwich, Kan. -Small town patronage. Pollyanna, with Mary Pickford. — We in this for our last Christmas program id can say it was the best program for ie Christmas Season that we have had i our six years in the business. — L. C. arquhar. Opera House, Guide Rock, 'eb. — Family patronage. Universal Wild Honey, with Priscilla Dean.— n excellent drawing card which played > a good week's business and pleased atrons. — Samuel Harding, Liberty thetre, Kansas City, Mo. — Transient patjnage. Go Straight, with Frank Mayo. — A ood program picture that pleased. Pho)graphy dark in places. — Adolph Kohn, 'astime theatre, Granville, N. Y. — Small nvn patronage. The Dangerous Moment, with Carmel lyers. — Poor. — Sams and Glover, Benimin theatre, Benjamin, Tex. — Neighorhood patronage. The Wallop, with Harry Carey. — A ood program picture. — R. O. Baker, he Baker theatre, McCune, Kan. — arming town patronage. Reputation, with Priscilla Dean. — Prisilla Dean's acting in this picture is onderful. The story is all right but here .is too much of the sordid side of fe in it. We lost money on this prouction, but it wasn't the fault of the icture. The star is not well known ere. — C. B. Clark, Iris theatre, Pacific irove, Cal. — General patronage. False Kisses, with Miss duPont. — This ; a good picture and comments on same .ere favorable. — Adolph Kohn, Pastime heatre, Granville, N. Y. — Small town •atronage. The Fire Cat, with Edith Roberts— A jERTRUDE OLMSTEAD appearing in support of Harry Myers, star of "The Adventures of Robinson Crusoe," the Universal chapter play made from DeFoe's book. good program picture. Not as good as Pink Tights but pleased my patrons. Drew good. — J. M. Elwood, Elwood theatre, Ehvood, Neb. — Neighborhood patronage. Under Northern Lights, with a special cast. — Pleased 90 per cent of my audience. A good story, should please almost every audience. — J. F. Spangler, Globe theatre, Beaver, Okla. — General patronage. Nobody's Fool, with Marie Prevost. — Good. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. No Woman Knows, with a special cast. — Story good. Acting good, in fact patrons liked it better than Humoresque. Title had no appeal but if advertised it will get the jack, so book it. — F. W. Horrigan, McDonald theatre, Philipsburg, Mont. — Mining camp patronage. Thunder Island, with Edith Roberts. — Weak story with beautiful scenery. — R. R. Gribble, Grand theatre, New Hamburg. Ont.,1 Can. The Dangerous Moment, with Carmel Myers.— Best Carmel Myers we have run, although star does not draw. Good plot. Good acting. A murder mystery story but clean. Will do for mixed Saturday night crowd, but not for high class trade only.— Philip Rand, Rex theatre. Salmon, Idaho. Dr. Jim, with Frank Mayo.— A good program picture.— Adolph Kohn, Pastime theatre, Granville, N. Y.— Small town patronage. The Big Adventure, with Breezy Eason. — This is a dandy picture and drew S. R. O. First night customers pulled them for the second night. Book this one and please them 100 per cent. — V. A. Peterson, Victor theatre, Bertiand, Neb. — Neighborhood patronage. Sure Fire, with Hoot Gibson.— Pleasing Western with laughs and thrills. Hoot looks like a comer. You can't beat his smile.— J. W. Siebrand, New Grand theatre, Northwood, N. D. — Neighborhood patronage. Sure Fire, with Hoot Gibson. — My patrons just eat Hoot up. The kids beg for every scrap of paper that has his picture on it and rave over him from the time I advertise him till he comes; then tease me to get him again. I predict for this young man if he keeps going at his present rate of speed a Tom Mix career. This story is good and the horse deserves special mention. — Mrs. W. H. Heifer, Itasca theatre, Alice, Tex. — Small town patronage. The Fighting Lover, with Frank Mayo. — Spoiled by dark photography. Night scenes seem to have been taken at midnight on a moonless night. Story very hard to follow, probably due to cuts made by censors. — R. R. Gribble. Grand theatre, New Hamburg. Ont., Can. The. Rage of Paris, with Miss duPont. —This is a good picture and gave satisfaction here. — Adolph Kohn. Pastime theatre, Granville, N. Y. — Small town patronage. Desperate Trails, with Harry Carey. — Just a fair picture. — R. R. Gribble, Grand theatre. New Hamburg, Ont.. Can. Red Courage, with Hoot Gibson. — A western with good plot and fair amount of action. Young people liked it. but adults don't like Hoot. I notice that in most towns this has gone over well, so I suppose it is a matter of taste. If your patrons like Hoot Gibson they will enjoy this one. — Philip Rand, Rex theatre. Salmon, Idaho. Nobody's Fool, with Marie Prevost. — pilllllllllllllllllllllllllllllllllllllllllllillllM § Next Edition I I Will Be Out j September 1 | | I am in receipt of my copy 1 1 of "The Box Office Record" 1 1 and want to thank you for the B I same. Believe me, it is a good 1 B idea. ■ E What I want to know is 1 I when the next copy is to be 1 | published. Don't fail to send 1 j§ me one. Your work is fine. § 1 Keep it up. p W ith heartiest best wishes, 1 m I remain, m Yours very truly, A. R. BENDEA, Olympic Theatre, ■ Cleveland, Okla. I l^jirinMJMiniMJiJiitniiniiiHninifMMiJitiJiniJiJinninMTiJiiiniMiniMininiiiriMniMririiinifiFiMniiiiiriurii^ Good picture. Ought to please any audience.— Sams and Glover, Benjamin theatre, Benjamin, Tex.— Neighborhood patronage. Red Courage, with Hoot Gibson — Good. — Adolph Kohn, Pastime theatre. Granville, N. Y. — Small town patronage. All Dolled Up, with Gladys Walton. — Good picture which pleased all. — R. R. Gribble. Grand theatre, New Hamburg, Ont, Can. Action, with Hoot Gibson.— Did not please. Too slow. — Sams and Glover, Benjamin theatre, Benjamin, Tex. — Neighborhood patronage. Sure Fire, with Hoot Gibson. — A good picture and pleased here. — Adolph Kohn. Pastime theatre, Granville, N. Y. — Small town patronage. The Freeze Out, with Harry Carey. — Good western picture and up to Carey's standard. — R. R. Gribble, Grand theatre. New Hamburg, Ont., Can. The Millionaire, with Herbert Rawlinson. — Fine. Has just enough mystery in it to make it intensely interesting. Herbert is good and his support unusually good. Many good comments.— Mrs. W. H. Heifer, Itasca theatre, Alice, Tex. — Small town patronage. Vitagraph The Son of Wallingford, with a special cast. — This we consider to be one of the ten best pictures that we have run. It starts off with a jump and continues until the end. The acting is fine. The fire scenes are spectacular. The authors did themselves proud when they directed this picture. Wallingford and Rlackie Daw are just as the book characterizes them. One lady said that it was wonderful how the characters looked just as pictured in the book. This picture pleased everyone. Vitagraph special cast pictures are really the only special cast pictures that have pulled in this town. — C. B. Clark, Iris theatre. Pacific Grove, Cal. — General patronage. Peggy Puts It Over, with Alice Calhoun.— Best by far that Alice has ever made and that's saying a lot. Will please any audience. — Luna theatre, Brooklyn, N. Y. — Neighborhood patronage. The Guilty Conscience, with Antonio