Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000490
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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86 EXHIBITORS HERALD April 29, 1922 Moreno. — This story is too tame for this excellent athlete. While it is good all the way through, I like him in something to show off his powers. I am sure weeping because they don't let him make serials any more. This picture made good for me and will prove especially valuable where there are Spanish or Mexican people. — Mrs. W. H. Heifer, Itasca theatre, Alice, Tex. — Small town patronage. The Heart of Maryland, with Catherine Calvert. — Played this one under auspices of U. D. C. It is an A-l. Charged 20 and 40 cents and pleased them all. — C. H. Simpson, Princess theatre, Millen, Ga. — General patronage. When Men Are Men, with William Duncan. — Exceptionally fine picture. Star has a wonderful personality. A fine drawing card. — F. Calhoun, Robbins theatre, St. Louis, Mo. — Neighborhood patronage. Black Beauty, with Jean Paige. — One of the finest pictures we have had the pleasure of running. Pleased young and old alike. Ran special matinee. First time matinee has been really worth while. Big evening house. More pictures like this and there will be no need of censors.—C. B. Clark, Iris theatre, Pacific Grove, Cal. — General patronage. No Defense, with William Duncan. — This is a very good western, full of action and thrills. — F. Hejtmanek, Opera House, Clarkson, Neb. — Small town patronage. The Flower of the North, with Pauline Stark. — Excellent. This is a picture. Some said Pauline was a comer, but I'll say she's here. — Luna theatre, Brooklyn, N. Y. — Neighborhood patronage. The Little Minister, with Alice Calhoun.— This picture went over big. Was liked by all. — E. M. Fetterman, Lyric theatre, Clay Center, Neb. — Neighborhood patronage. Wid Gunning, Inc. The Girl from God's Country, with Nell Shipman. — I consider this extra A scene from the Warner Bros, production, "Your Best Friend," starring Vera Gordon. good, and it pleased all who saw it. Play it and it will get you the money. — G. A. Costa, Bonaventure theatre, Kansas City, Mo. The Girl from God's Country, with Nell Shipman. — The picture on the whole is fine. Full of thrills. Wonderful scenery. Fine animals. Picture is seven reels. Pleased patrons. , One woman said that it was a peach of a picture. Three other women said that they were glad that they didn't miss it. Box office receipts fair. Bad weather. — C. B. Clark, Iris theatre, Pacific Grove, Cal. — General patronage. State Rights The Masked Avenger, (W. P. E. C.) with Lester Cuneo. — We were poor fish to buy these 8 Westerns. This is the third one and they are all poor. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. Fickle Women, (Schwab) with David Butler. — First we have had of this star and must say that he delivered the goods. Everyone entirely satisfied. — L. D. Fairfield, Legion theatre, W'akonda, S. D. — Small town patronage. The Soul of Rafael, (Equity) with Clara Kimball Young. — A fair picture. Comment divided. Pleased probably 75 per cent. — Adolph Kchn, Pastime theatre, Granville, N. Y. — Small town patronage. The Fighting Breed, (Ay won) with Snowy Baker. — A right good Western. Better than the average. Star good. Something different. Business only fair. Star unknown. For a good picture you can't go wrong. — Wm. Thacher, Royal theatre, Salina, Kan. Virtuous Sinners, (Pioneer) with a special cast. — A pretty good picture. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Dangerous Toys, (Bradley) with William Desmond. — Passed muster as a program picture. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. A Western Adventurer, (Pioneer) with William Fairbanks. — The second one we have played of this star and must say it sure is the bunk. Lost money on this. The few people that did see it were disgusted with the impossible stuff pulled off. — L. D. Fairfield, Legion theatre, Wakonda, S. D. — Small town patronage. The Struggle Everlasting, (Rapf) with Florence Reed. — My patrons with a few exceptions pronounced this as good. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Hearts of The World, (D. W. G.) a D. W. Griffith production. — Cut from 12 to 7 reels, and was pretty fair at that. Big battle scenes as only Griffith could make. Pleased most of them, but they are mistaken when they say it is better than The Birth of a Nation. That stunt has not been done yet. — Ross Riley. Wigwam theatre, Oberlin, Kan. — General patronage. Straight from Paris, (Equity) with Clara Kimball Young.— We consider this the best of the five Young pictures we have run in the last year. Drew a good house on a slow day, with the ladies outnumbering the men two to one. — F. L. Franck, Oasis theatre, Ajo, Ariz.— Neighborhood patronage. Ashamed of Parents, (Warner Brothers) with H. B. Wathall.— Very good but failed to pull — Luna theatre, Brooklyn, N. Y. — Neighborhood patronage. Isobel, (Davis) with a special cast. — Surely is a wonderful Northern picture, as we have found every Curwood picture. Fine scenery and acting. — Otis BETTY BLYTHE and Robert Ellis ii a scene from "Fair Lady," the Unitei Artists production adapted from Re: Beach's romance. Lamon, Auditorium theatre, Elmwood Wis. — Small town patronage. Straight from Paris, (Equity) witl Clara Kimball Young. — This is a gooi picture. Will appeal to your lady pa trons especially. Adolph Kohn, Pas time theatre, Granville, N. Y. — Sma town patronage. Blue Blazes, (R-G-R) with a sped; cast. — One of the best Westerns I eve ran. Pleased 100 percent. Book thi one. It is sure to please. — E. M. Rhode Electric theatre, Knob Noster, MoNeighborhood patronage. Living Lies, (Clark-Cornelius) with special cast. — Fair picture that drew large crowd. — Luna theatre, Brookly: N. Y. — Neighborhood patronage. Serials With Stanley in Africa, (Uni versa with George Walsh. — Starting like knockout, which we think it is. Only c the third chapter. Going good. Pleas< all that saw the first chapter, our p trons always like Universal serials bett than others. — G. D. Hughes, Liberty th atre, Heavener, Okla. — Small town p tronage. The Adventures of Tarzan, (Seri Sales) with Elmo Lincoln. — On 8 episode and holding up good to the 7t It is not as good as preceding on< Attendance poor, due to bad roads ai moving. — A. C. Betts, Powers theat: Red Creek, N. Y. — Neighborhood p tronage. Winners of The West, (Universa with Art Acord. — On the 18th episo and it is the best money-getter I e\ played in the serial line. Will draw 1 kids like a mustard plaster. — Wm. Hoi Sun theatre, North Platte, Neb.— Neip borhood patronage. Hurricane Hutch (Pathe) with Char Hutchison. — Don't see how so many < hibitors can praise this. Have only ceived one serial. Don't think they c make them any worse. If you see fi episode you have seen it all. It is t same thing over and over, swapping i scarf from one to the other. — Abrah. and Breining, Hackctt theatre, Port G son. Miss. The Adventures of Tarzan, (Sei1