Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000491
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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\pril 29. 1922 EXHIBITORS HERALD 87 ;ales) with Elmo Lincoln. — On thireenth episode and happy to be so near he end. It has queered business so that can't get them in at any admission on erial night. — O. H. Southworth, Opera louse, Adams, N. Y. — Neighborhood atronage. Winners of The West, (Universal) .ith Art Acord. — On the 13th episode nd the boys are wondering where Kit arson comes in. It gets worse and lore impossible every week. — Ross 'Shy, Wigwam theatre, Oberlin, Kan. — ieneral patronage. The Adventures of Tarzan, (Serial ales) with Elmo Lincoln. — I agree with "rosby Brothers of Buffalo, X. Y., that his serial is the rawest thing ever. I feel that I have lost S150 plus at least 5.0 per night by buying this serial. Had air business before. Xow have none. *f you wish to go broke, book this. It till help immensely. — Bruce Sweet, Dpera House, Fillmore, X. Y. — General (atronage. [^The Secret Four, (Universal) with flddie Polo. — From the fact that there as been adverse criticism about a numer of Universal's serials I feel I owe : to the company to tell what I know bout their serials. First thing I know would not have been on the map toay had it not been for their serials. I ave run three of Polo and I think this ne is the best one yet. There is no •op to the action. It is clean and pure, "he story >s logical, the scenery beautiul. the acting faultless. I have booked Vith Stanley in Africa and I am startig it without the slightest bit of trepiation for I know it will do its part to eep life in my house and money in my ill during these strenuous times. My dvice and experience is: Run serials, -et 'em growl, but run serials. I run wo a week, always. — Mrs. W. H. Heifer, tasca theatre. Alice, Tex. — Small town atronage. Short Subjects Cops, (F. X.) with Buster Keaton. — )ne of the best Keatons on First Xaional program. A riot from start to nish. — J. K. Johnson. Rialto theatre, tmaha, Xeb. — Transient patronage. The Paleface, (F. N.) with Buster Ceaton. — Xo comedy could be poor, or ven just average, with Buster in it, but The Paleface is not near the comedy hat The Boat is. — E. L. Franck. Oasis heatre, Ajo, Ariz. — Xeighborhood paronage. Say It with Flowers, ( Fox i with a pecial cast. — A good two-part Sunshine omedy that caused considerable laugher.— Adolph Kohn. Pastime theatre, iranville. N. Y. — Small town patronage. The Studio Rube, (Fox) with Al St. ohn. — Good, but not the laughs as in ?ool Days.— Olen Reynolds, Pearl thetre, Hymera, Ind. — Small town patronge. Pay Day, (F. X.) with Charlie Chaplin. -Excellent picture. Charles Chaplin ,'oes over big in all of his productions nd this offering was no exception of the ule. Pleased capacity business preailed during the entire week. — William >"oble, Empress theatre. Oklahoma City, }kla. — General patronage. The Leather Pushers, (Universal) with special cast. — This is going over great vith my patrons. They all ask when we •re showing the next one. Book these ind you won't go wrong. — Geo. Mc\rdlc, Benalto theatre, Benson. Xeb. — Neighborhood patronage. The Hick, (Yitagraph) with Larry -emon. — I never heard people laugh as leartily as they did over this one. And iow could they help it? Many came back to see it the second night. Exploit it good. It will meet your highest expectations.— Mrs. W. H. Heifer, Itasca theatre, Alice, Tex. — Small town patronage. A Ride on a Runaway Train, (.Educational). — About 750 feet and I consider it a good novelty. Use train effects and get music cue sheet and use it and you can make your audience think they are riding on the train while they are sitting in their chairs. Screen it before you run it so you will know how and when to use your effects. It can be used as a comedy, the audience will laugh and shriek while train appears to be running away. — Charles H. Ryan. Garfield theatre. 2544 Madison Street, Chicago. 111. — General patronage. Now Or Never, (Asso. Ex.) with Harold Lloyd. — Best comedy in a coon's age. A comp to the minister's daughter brought out the mother, who rushed home and sent the parson to the second show. Many of my patrons roared with laughter whom I never dreamed had a laugh tucked away in their throats. Book it. — Philip Rand, Rex theatre. Salmon. Idaho. Golfing, ( Universal) with Brownie. — Dog and kid very good. Dog does some fine stunts in this ' one. Brownie is the whole show. Xo story to this comedy. Xo laughs. — Wm. Thacher, Royal theatre, Salina, Kan. Love and War, (Fox) with a special cast. — Just a fair two-part comedy. — Adolph Kohn. Pastime theatre. Granville. X. Y. — Small town patronage. Free and Easy, (Educational) with a special cast. — Very good comedy. Also The Vagrant — Olen Reynolds. Pearl theatre. Hymera, Ind. — Small town "patronage. Out For The Night, i Educational^ a Christie comedy. — Fairly good comedy, but not as good as Kiss Me Caroline, which was very funny. I think a packed house would have put it over O. K. — Philip Rand. Rex theatre, Salmon. Idaho. The Battle of Wits, (Universal) with Eileen Sedgwick.— Good little western. Pleased all.— Wm. Thacher. Royal theatre, Salina, Kan. Pardon Me, (Foxl with a special cast. — A good two-part comedy. — Adolph Kohn. Pastime theatre. Granville. X. Y. — Small town patronage. Kinograms — I've been using this service two vears exclusive, and it is the most up-to-date on the market. — J. K. Johnson. Rialto theatre. Omaha. Xeb. — Transient patronage. CAMERA BARGAINS Motion Picture Camera! at eat* ■a vin* price* Special r rofeisi 00 H diacounta jo UNIVERSALS. im*rmr ~ — *»*»■ "■a**'TliTl Mill Pub* »»o otb»n a— mud la oar ttovroen 9»»o forjo* t»— pUt* estaloc at oee«. tnm<m latiuMT. BASS CAMERA COMPANY Doet. H. 10* N. Dwtecil St.. Chicago. U. SATISFACTION GUARANTEED TRAILERS ON AU. FUTURES DEVELOPING-PRISTI.N'G SPECIAL TITLE WORK Standard Motion Picture Company 1MS-1MC Maters RWg. Tefeaaaae Ctatral 2347 Ckicjjt. IE. Cameraman famished on short notice. Immediate Serfice No job to* small GUARANTEED SI?,--? SATISFACTION USE THIS BLANK Tht Greatest Adrierrmmt in Theatre Organ BuiHint SMITH UNIT ORGAN CO. Manufacturers of High-Grade ELECTROPNEL'MATIC PIPE ORGANS for Theatre and Home. 413-419 W. ERIE ST. CHICAGO, ILL. Box Office Reports Tell the Whole Story. Join in This Co-operative Service Report Regularly on Pictures You Exhibit And Read in The Herald Every Week What Picture* Are Doing for Other Exhibitors FLU in this blank now and tend to Exhibitors Herald, 417 S. Dearborn St., Chicago. Tide Star Producer Remarks Tide Star Producer Remarki Exhibitor Name of Theatre Transient or Neighborhood Patronage City State