Exhibitors Herald (Apr-Jun 1922)

THEATRE EQUIPMENT Equipment Progress In an address before the National Construction Conference at Chicago recently, Herbert Hoover pointed out the necessity for better and more economical design, distribution, production transportation, and utilization of raw materials in the building field. If there is waste within the building industry it is something over which the exhibitor who plans to build a new theatre can exercise no control or influence. He can, however, see to it that he obtains the maximum results for his money in the . building of his own theatre and this is what he is doing. While receiving many favorable comments on a new theatre which he had just opened the owner of the theatre stated that not a little was due to the fact that he had been personally on the ground during its construction to see that the money he was spending went into places and material that would be most readily seen and appreciated by the public. He had applied his showmanship knowledge to that of the architect in securing the utmost for his money as it would be viewed through the eye of the public. Designing and building a theatre is one profession. Showmanship is another. Probably in no other building line is the owner of a project more actively interested, more frequently con. suited nor more thoroughly familiar with details and equipment going into the structure which he is building than the theatre man. And the bigger the project is the more is this true. World Realty Company Opens New $400,000 House in Omaha World Theatre Is Equivalent to Six Story Building in Height and Seats 2, 500—Arthur Frudenfeld to Manage New Playhouse The World theatre, Omaha's new $400,000 motion picture palace at Fifteenth and Douglas streets, opened its doors for the first time on Saturday, April 15, to a large and enthusiastic audience. The World theatre is the latest addition to the playhouses controlled by the World Realty Company, which already operates the Sun, Muse and Moon theatres in Omaha. Arthur Frudenfeld of Chicago will manage the new theatre. Photoplays and vaudeville will be the program. Building is Impressive In point of beauty and comfort the World is probably without a peer in Omaha. The building itself is equivalent to six stories in height and with the exception of two stores on either side of the entrance is occupied entirely by the theatre. Comfort has been the keynote in every detail during the course of the construction of the theatre. Not that this paramount objective has in any way detracted from the beauty of the theatre for, in its plans of the new playhouse the World management has made beauty and comfort go hand-in-hand. Has Six Rest Rooms Six spacious rest rooms, two on each floor is a feature of the World that indicates the elaborate scale on which it has been erected. Each of the rooms has been artistically decorated in a scheme which "ties-up" with the name of the house, through various forms of decorative effects symbolic of different nations. Blue and gold is the predominating color scheme throughout the house and the stage curtains and drapes as well as the decorative scheme in general are in the same colors. Seats Uniform Throughout The World has a seating capacity of 2,500. The main floor accommodates 1,100, the mezzanine floor 400 and the balcony more than 900. The theatre has been so designed that a good view of the stage is obtainable from any seat in the house. The quality of the chairs, installed by American Seating Company, Chicago, is uniform throughout the theatre, the balcony patron occupying INTERIOR view of the new World theatre which has Leen opened by the World Realty Company at Omaha, Nebr. The new playhouse seats 2,500. Photograph by Ernest Bihler.